In this blog post, we will be discussing the top 11 copywriting strategies not to use. Copywriting is a critical component of any good marketing strategy, and poor copy can turn off potential clients. It’s important that you avoid these common mistakes when putting together your next marketing campaign!
1. Using Old-Fashioned Language
Copy should be written in a natural, conversational tone that reflects the image of your company. It might sound obvious, but you don’t want to come off as stiff or formal. You are not writing a novel here – it’s copy for marketing purposes! Be sure that your writing is clear and concise enough to easily understand the message you are trying to convey.
2. Writing Too Much or Too Little
The length of your copy is also very important. If it’s too short, then it may seem as though you don’t have a lot to say about your product or service. On the other hand, if your copy is too long, then readers may get turned off by how long it is. If you really want to write a book, consider publishing it on your company’s blog instead!
3. Not Paying Attention to Detail
Spelling and grammar errors are major turn-offs for potential clients. Be sure that everything is spelled correctly and that there are no typos or grammatical errors in your copy.
4. Forgetting to Proofread
Even after you have made sure that there are no spelling or grammar errors, it’s still a good idea to read through your copy one more time to make sure everything makes sense and is clear enough for readers to understand.
5. Not Responding Promptly to Customer Inquiries
It’s very important that you respond to emails and online inquiries as soon as possible. If your potential customers aren’t able to hear back from your company in a timely manner, they may be turned off by it. So, when someone contacts your business, make sure to follow up the conversation in a timely matter!
6. Not Being Personable
Make an effort to establish a real connection with your customers. Do not sound robotic or like you are simply pushing them towards buying something. Give them helpful advice, provide tips, and make sure they feel as though you understand their needs before asking for the sale.
7. Using Automated Replies or Proforma Messages
Avoid sending boring or formal responses with an “autoresponder.” You want to keep your customers engaged and interested in the conversation, so take some time out of your day to craft a personal reply.
8. Not Knowing Your Audience
One of the biggest mistakes that marketers make is failing to really understand their audience. Who is it? What do they like? What are their interests? How can you connect with them on an emotional level? If you do not know your audience, then it is impossible to market to them in the best way possible.
9. Not Getting Feedback or Testimonials
Before launching a new marketing campaign or sending out a press release, test it with some of your customers and ask for their feedback. You can also reach out to industry leaders and potential clients to get their take on the campaign, as well.
10. Including Too Many Jargony or Technical Words
If people cannot understand what you are saying or it is too complicated, they will lose interest in what you have to offer pretty quickly. Make sure to use clear and concise language that anybody can understand.
11. Not Including Any Social Proof
It is important to include testimonials, case studies, customer reviews, or any other kind of social proof on your website. If you have industry leaders willing to vouch for you or previous customers who are happy with what you have to offer, it can go a long way towards making people trust you and your brand. Remember that potential customers are more likely to buy from you if other people have already done so!
Why is it important to include testimonials on your website?
Testimonials are great for giving potential customers social proof that your company offers high-quality products and services. They also show that you have provided good customer service to other people in the past, which can help inspire trust in readers.
What is social proof and why should I use it?
Social proof is basically just evidence that other people trust your company, which can inspire trust in new customers. Some examples of social proof could be testimonials, case studies where you are featured, or reviews on your website.
How do I write copy that is relatable to my audience?
Be yourself and write copy in a way that feels natural. You can also try to imagine what your ideal clients would want/need when reading the information, so you know how to best present it. Make sure you choose language that is clear and concise, as well.
What should I do if I cannot get a hold of someone?
It’s always a good idea to have a plan in place for if somebody needs to get in touch with you but is unable to. Consider setting up an automated message that clearly tells customers about the different measures you have taken and when they can expect a response.
How do I make a connection with my audience?
Try to get a better understanding of your customers and their struggles. There are plenty of ways to do this, such as conducting a survey or by asking a small group of people for feedback. You can also include some personal touches in your marketing materials to show that you have created the copy specifically for them.
For The Most Part
So, there you have it – the top 11 copywriting strategies that marketers should avoid using at all costs. Keep these in mind as you craft marketing messages for your company.