A Guide to Quality SEO

In this long article, we are going to learn what should and what should not. And, how to deal with them. So, let’s start and make sure your site on right way.

1. Make Websites More Accessible by Using AJAX

If you aim to become a webmaster, you should realize that in order to improve user experience and to make your website more accessible to others, you should make use of AJAX. The only issue with this is search engine sites will not be able to index it correctly. If you have implemented it in the wrong manner, there is always a big chance that your efforts will be wasted.

It is best to avoid these issues when using AJAX:

  • Search engine bots cannot see your content.

  • Search engine bots find it hard to follow your content.

In order to avert these issues it is best that you will create a site that can be easily understood by different search engine sites. You have to ensure that your website is accessible. Try viewing the site with the use of a gadget that does not use javascript to see what search engine sites are having trouble seeing. It is also best if you would not apply AJAX immediately. You have to build the structure of your website first before you can improve the site’s appearance with the use of AJAX.

You will hopefully apply what you have learned above so you can have a nice looking website that can be searched easily and will be easy to navigate in.

2. Important Details on Flash and Other Rich Media Files

Search engine sites are able to index different types of pages and files but they are still text based which means that you should still pay proper attention to your content in order to rank high in search engines.

Having only text on your website can be boring so get to know other rich media files like Flash that you can include in your site to make it more interesting to your possible customers.


While Flash is already being indexed by different search engine bots, there is no guarantee that all of the flash files will be read. It will be hard to get content from flash files that are written in other languages so take this into consideration when placing flash on your site.


If you would like your content to be recognized by search engine sites, it is best to describe the video that you are going to embed on your page. This way, the video can contribute to your increase in ranking at search engines.


This is commonly used in order to display the content of web pages. They may not be available and considered for search engine results. If you cannot avoid using IFrames, you may want to use keywords that are related to it so that it can be included in the results.

You have to remember that in using rich media files, use them sparingly or just use them when completely necessary to help search engine sites navigate your website better and improve your results.

3. Guidelines in Image Publishing: Essential for Placing Images on Your Site

Whenever you try to search for images in search engine sites, you will come across a wide variety of images that are made out of different image formats. The pictures that you will see are the most relevant depending on the keywords that you have typed in.

In order to increase the chances of your photographs to be one of the first ones in the results, do the following:

  • Give detailed information about the image that you will upload on your site.

Placing keywords and important details about the image will allow search engine sites to know exactly what the image is about and will most likely display it along with other top ranking pictures.

  • Do not place text inside images.

Some people try to dupe search engine sites by placing text inside images that are barely noticeable but placing text inside pictures will make the website inaccessible to some users which can hurt search engine rankings.

  • Do not forget your anchor text.

The anchor text is important because this will let you know how many people have viewed your site and your different pages. Find an anchor text that can describe the image that you will use well.

Protect your images and make sure that people who will visit your site will have a great user experience to make them come back to your site more.

4. Important Information About Supported Image File Types

When placing some images on your website, you have to be careful. You cannot place too many to the point that your site will barely open because of the number of images. You also have to know the file types that are supported so your website will appear in search engine results.

The supported image file types are the following:

  • JPG – This is usually the type of image file that comes from cameras. It means Joint Photographic Group.

  • BMP – This is considered to be the typical web image format.

  • GIF – This stands for Graphics Interface Format and can be animated.

  • PNG – Portable Network Graphics refer to images that would be uploaded to sites that will not lose colors and size of the original image.

  • WebP – This is a type of image format formulated by Google.

  • SVG – This stands for Scalable Vector Graphics and this is the format for two dimensional graphics that will be used for animation.

You have to choose out of all the file formats available which one you think will work best for your website. In order to choose the image file format, consider the details and the colors that you do not want to lose in the process.

5. Get to Know Best Video Practices and Increase Rankings in Search Results

There are a great number of videos that are being uploaded every day and if you do not know proper video practices, the chances that your video will be recognized and watched are not good. You need the exposure to be seen by different web users and you can increase your influence by doing the following:

  • Do not forget to submit a video sitemap to search engine sites.

Through a sitemap, you will be letting search engine sites access all of the things that you will find in your website. This means that they would be able to access your videos and images that they may not be able to access simply by doing web crawling.

  • Inform search engine sites of video removals.

If in case you need to remove videos from your website, let the search engine site know about it immediately so instead of a flash player telling users that the video is not available, a 404 response code will be used instead. Also, you may inform search engine sites if the video you have uploaded has an expiration date.

  • Pay attention to your thumbnail images.

The thumbnail is not only there to inform users about what is in store for them. It will also increase your chances of appearing alongside other top rating videos in search engine sites. The quality of your thumbnail should be good.

Remember to make finding and playing your video easy for users who will come across your site you should know the best video practices.

6. How to Optimize Your Site to Appear in In – Depth Section

Do you wonder why there are some articles that appear under “In – Depth Articles?” This is composed of different articles that are meant to provide users with all the information that they need. A lot of the articles that appear in this section are based on algorithmic signals but with your knowledge, your content can appear in this section too.

In order to optimize your site, best do the following:

Implement ‘First Click Free’

This is highly useful if you offer subscriptions to your users or if you require your users to register first before accessing your full site. Search engine sites will not be able to gain admittance to your site unless you implement First Click Free. This will allow search engine sites to crawl and scan your site’s content easily. Your ranking may also improve in the process.

Do Correct Canonicalization

By doing the proper process of canonicalization and pagination, it will be easier for search engine sites to know the full extent of the article and how useful it is going to be for users who are searching for similar topics.

Be Recognized With Your Website’s Logo

If your website is a company site, you should have your recognizable logo displayed to make it easier for search engine sites to know that the content has come from your site. At the same time, users can recognize your company more with a logo.

Follow the steps that are mentioned above and you will be appearing in search engine sites’ “In Depth Section” in no time.

7. Different Crawl Settings Used by Search Engine Sites

There is a big chance that you have a website with different web pages with content that will be targeted towards your different visitors. There is a big possibility that the search engine site will not rank the content that you have placed.

The main reason for this is because the default IP addresses of various search engine sites have bots that are based on a certain country, most likely in the US. There are some search engine sites that now make use of local crawlers in order to consider your content for searches in different parts of the globe.

The configurations to consider are the following:

  • Language Dependent Crawling – The bots crawls using the Accept Language field that has been set in the HTTP header.

  • Geo – Distributed Crawling – The bots are apparently from countries other than the US so it will check out your content.

You need to check your website’s configuration to allow local – aware crawling so that your website can rank higher in various search engine sites.

8. Multi-regional and Multilingual Sites: A Few Differences

One of the challenges that you will come across as a website maker is how you are going to expand your website in order to be understood by people who use different languages. You will have multiple versions of your website so you have to be prepared.

You may become confused with multi-regional and multilingual sites because they sound the same but here are their descriptions:

Multi – regional: This is a website that can be targeted towards different regions of a specific country. There may be different versions that are available even if the languages are almost the same because of the various target markets.

Multilingual: This is a website with the same content that are offered and translated in different languages. For example, one website may have English languages in both USA and UK language versions. A website may also offer a Chinese version depending on their target market.

It is best that you will pick out languages that can be used by your market and make sure that your language options will be easy to see.

9. Indicating Alternate Language Pages Made Easy

It can be hard if your website is meant to target people who speak different languages. You may even have to target your website to different countries. You need to use Sitemaps in order to help search engine sites to give the right URL to the corresponding market. And, you will need to use rel=”alternate” hreflang=”x”. to make this possible.

Some Tips to Remember

If you are having trouble with indicating alternate languages, remember the following:

  • The xhtml namespace should be like this: xmlns:xhtml=”http://www.w3.org/1999/xhtml”

  • There should be separate URL elements for each URL that you are going to create for the different language versions of your website.

  • Specify a generic language for people who are not from certain countries in order to go to your standard landing page.

Not knowing what to do can hinder you from creating your website properly. If worse comes to worst, it is best to hire a professional to do it for you.

10. Serving the Correct Language in Search Results

There are a lot of websites that aim to reach users from different parts of the world. Search engine sites like Google make use of rel=”alternate” hreflang=”x” to serve the correct language to the users.

Use the rel=”alternate” hreflang=”x” when you encounter the following situations:

  • If you have content with small regional variations but the language you are going to use is the same.

  • The main content will be placed in one standard language and there are only translations with some of the templates. This is usually recommended for certain websites like forums.

  • You have different versions of your website’s content.

You need to do language annotations to make sure that the search engine site will link the user to the right translation/version of your website. There are three ways by which you can do this:

  • Sitemap – You can submit information about the other language in a sitemap.

  • HTTP Header – This is only applicable if you are using a non – html file for your website to direct to different versions.

  • HTML link element in Header – In the head section of your website, (HTML section) you can add a link that will direct to the other version of the website.

Remember that if you would have non – targeted visitors, it is best to set them to the generic version of the website with your site’s main language.

11. Ad Network Support – Still Possible Through Transcoded Pages

Google makes sure that various web pages are available to people with slow internet connections. People who are using their feature phones may be having a hard time checking out different web pages because they do not appear the same as they would appear in desktop computers but through transcoded pages, this will be possible.

Even though the pages have been transcoded, there are still some ads that are placed on the web pages that are supported. There are certain networks by which ads are supported by Google but they have always been open to the idea of supporting ads from 3rd party networks as well.

The Process

  • Google makes sure that the website is mobile friendly. If not, it will be transcoded to become a mobile friendly website.

  • Page size will be reduced to make the pages load faster.

  • Ads are placed back on the page once the other details have been compressed.

  • Ad tags can be placed directly provided that the website is already mobile friendly.

  • If there are some modifications, it will be done as well.

If you would like your website to be converted fast, you need to ensure that your JavaScript Bundle is not huge so it will be easy to work with.

12. Deciphering and Removing Unwanted Sneaky Mobile Redirects

Do you understand what an unwanted, sneaky mobile redirect is? This is the process wherein the mobile site redirects the user to another website or content that is not available in search engine sites.

Once search engine sites find out that a mobile website is doing sneaky mobile redirects, there is a big possibility that the site will be removed from the index of the search engine site. Do not worry if you are going to have a slightly different content on your mobile site as compared to your website that can be viewed on desktops as long as you will not modify the website too much.

Sometimes, sneaky mobile redirects happen without your knowledge. The situation may happen for the following reasons:

  • Adding a code that unintentionally leads users to an entirely different website.

  • Using an element that changes where the users will be redirected.

  • Placing a script that has been added by hackers to direct users to a malicious or virus laden website.

It is important that you will always check your website so it will not be removed from the search engine site’s index.

13. Faster and Lighter Mobile Pages – Solution to Mobile Users with Slow Connections

It is important to note that the Internet connection in different countries vary. Some countries have lightning speed Internet connection and would be able to view websites immediately but there are also some countries with mobile connections that are so slow.

What Google does is it makes sure that there are fewer and lighter pages that are available. They transcode the web pages so that they will optimized and become available to people with slow connections. A lot of the details that can be seen in converted pages are almost all that can be seen in normal pages. The main goal here is to have fewer bytes to make them appear on screen faster.

You will know if your website has been transcoded or not by viewing your website through your very own mobile phone or through your desktop. If it has not been transcoded just yet, you will be informed about it. Remember that transcoded pages will only be useful for users with slow Internet connection.

14. Making A Mobile Sitemap Made Easier

Perhaps you are wondering if you are going to make a feature phone version for those who are still using feature phones. You are only recommended to do this if you already have a specific feature phone version of your web pages. Otherwise, you should finalize it first before you make any move.

Some Guidelines in Making Mobile Sitemap

  • You can use a tool that will allow you to make a mobile sitemap.

  • Use <mobile:mobile/> tag to make the content readable to search engine bots.

  • If in case your website offers the same content in different languages, list everything in a single sitemap so it will not be confusing.

For the markup languages, the codes that will be detected and supported are the following:

  • WML (Wap 1.2)

  • cHTML (iMode)

  • XHTML mobile profile (Wap 2.0)

You can choose the method in making mobile sitemap that will be most convenient for you.

15. How to Allow Mobile Viewing on Feature Phones

Gone are the days when using search engine sites will require you to use your personal computer or your laptop. You can use your smart phone or your feature phone in order to search. There are some websites however that are not mobile friendly.

If you are a website owner, you want to reach a wide group of people and you can do this by allowing mobile viewing on people’s phones. How are you going to make this possible? You can do the following:

  • Redirect the user to a different page that will hold similar content to your website so that they can view the website properly.

  • Let the search engine site transcode your web page so that everything will be converted and will be easy to view through phones.

It will be your choice which one you are going to do. Remember that feature phones do not have the same capabilities as smart phones so you have to work hard to make it accessible to feature phone users.

16. How You Can Develop Mobile Friendly Pages

Do you realize that a lot of users right now browse through their mobile devices instead of their PCs? As a website owner, you should create a version that will make your website easy to view through mobile.

The phones that are available right now can be smartphones or feature phones.

  • Smart Phones – Devices that are regarded as mini personal computers that are powered by iOS or Android software.

  • Feature Phones – These are devices that may be able to connect to the Internet but will not have the same capabilities that the smart phone can offer.

Take note of the following when you create mobile friendly pages:

  • Use some applications that will allow you to see your website when viewed through mobile.

  • Make sure that the search results will be specifically designed to be viewed in these two classes of phones.

  • Research about the different things that you can do to create mobile friendly websites.

Proper knowledge about how you can develop mobile pages will be essential for you especially if you want to reach more mobile users.

17. HTTP “Accept” Header – Its Use

In order to let your site know that it should return content that is mobile friendly, you would need HTTP AcceptHeader. Formulating your website in order to do this will allow your site’s content to be easily checked and accessed even by people who are still using feature phones.

Content Types

  • cHTML – This is the appropriate type for different mobile devices.

  • HTML – This is the appropriate type for desktop users.

Google has its own feature-phone mobile crawl that sends a user agent header. The string contains the words ‘Googlebot – mobile.’

Having the right code for your website is important because as long as you have the appropriate code, your website will be more mobile friendly. If your website is sensitive towards providing a good mobile experience to feature phone users and even smart phone users, it is possible that they will keep coming back to check your content.

18. Paginated Content: More Knowledge About This Topic

There are ways that sites paginate content. For example, you can check websites that deliver news and notice that long articles are usually shortened or are divided into different sections. You will also notice that websites that sell products and services usually divide their products into various sections instead of placing all of the products in just one page. Lastly, you will notice that forums are usually divided into a certain number of comments before there is a need to transfer to a different page.

There are three ways by which you can paginate content on your website:

  • Use rel=”next” and rel =“prev” links in order to allow the search engine to see that the content of the different pages are related. This will allow users to go the first page of the content.

  • Clarify if some of your pages should be regarded as a view all page. The whole content will then appear at the search engine results.

  • Just let it be. Search engine sites make it a point to take all content as one whether they are divided into sections or not. As long as you have quality content, you can be assured that you will rank high in the results.

There will be times when you might make mistakes with the links like the next page for the paginated content is missing. Search engine sites will continue to index your page and work around it so that the content can still appear.

19. Your URL Structure: A Few Information You Should Know

Your URL structure should be as simple as possible. You should make it easy to understand with readable words that will make it easier for human beings to remember. Do you realize that the structure of URL can make it more appealing to people?

Take note of the following when working on your URL structure:

  • Use hyphens in lieu of underscores when placing punctuation on your URL.

  • Avoid placing additive words for different items.

  • Complex URLs may lead people to your site even when what they are searching for is completely different.

In order to avoid having a complex URL, you can do the following:

  • Shorten your URL to avoid unnecessary parameters.

  • Check your website often and remove links that are unwanted or are broken.

  • Avoid session IDs in your URL.

  • The robots.txt file can be very useful if you want some links to not be checked by search engine sites.

  • The nofollow link can be useful especially if there are some aspects in your website that appears to be infinite. (eg calendar)

Doing all of the above mentioned details will allow you to have a simple and useful URL that you can surely use.

20. Points in Creating Meta Tags

You can create so many meta tags but unless you have proper knowledge about it, you will only have a useless meta tag that will not provide what it is expected to give to users. You need to remember that meta tags are meant to provide possible clients with knowledge about what they are about to find.

There are different types of meta tags that are available. Admittedly, the number of meta tags may be confusing for a newbie webmaster but as you become more familiar with the structure of the various websites, you will begin to understand how important meta tags are and how you are going to use different ones depending on the website that you are working on.

A Few Notes to Remember

  • HTML and XHTML – style are both accepted as meta tags.

  • Case is not important when it comes to meta tags.

  • Case only becomes important when there is a need to verify.

Feel free to make use of meta tags when you truly need them. Just remember that there are some meta tags that search engine sites are not familiar with so they might just be ignored.

21. Things to Keep in Mind Regarding Child Directed Treatment

If you have some pages in your website that you would like to treat as child directed, you would first have to verify that you completely own the website so that you can continue with the procedure that you are required to do. The purpose of this is to follow the Children’s Online Privacy Protection Act. (COPPA)

To add your website to the site console, you have to remember the following:

  • You have the option to tag the entire domain or some snippets of your domain as child – directed depending on your purpose.

  • All of the pages that are connected to the domain will also be child – directed as a result.

  • You have to be patient because the effects of the tag site may not be immediate.

The number of domains or sub domains that you are going to tag as child directed may be limited. At the same time, you also have to pay attention to the advertisements that will be seen on your site. You may tag them as child – directed one by one.

22. How Canonical URLs Can Improve Link and Ranking Signals

It is already common that some content can be easily accessed with the use of different URLs. The use of Canonical URL will help some description and content to be available in different domains and websites.

Some examples of content syndication are the following:

  • Dynamic URLs – This occurs because of the search preference of people who use search engine sites.

  • Multiple URLs – This occurs when you place the same post under different sections.

  • Same Content Configuration – If the content that you have placed on the website is also the same content that appears as subdomain or http.

  • Syndication – The content you have placed on your website is partly copied in another website.

It is recommended that in order to avoid the confusion and the frustration of the users because of coming across content they do not need, make use of equivalent content / canonical URL.

23. Do Not Follow This Link! – Note to Search Engine Sites

As a web creator, there are some links that you do not want search engine sites to follow and you can do this by using the nofollow link. There was a time when doing this took a lot of effort because each link would have to be blocked so that they will not be followed. The process has changed now. A web creator should use a specific link to let search engine sites know which links should not be followed.

If you do not know when you should use the nofollow link, here are some situations:

  • Register or Log In Links – Your search engine ranking will not increase or decrease through the number of users that have registered or logged in on your website. At the same time, search engine sites will not be able to register anyway so the no follow link can be useful here.

  • Content That Is Not Your Own – If you have opened your website to commenters, it is best that you make use of the no follow link so that what other people will say will not be credited for or against you.

  • Paid Links – The search rankings may be affected by the number of advertisements that are on the page. You are recommended to use the no follow for these advertisements so that search engine results will not be affected.

You have to remember that the use of the nofollow link can be slightly different depending on the website and what it is for.

If I miss anything, don’t forget to comment below.

Got Stuck? Try These Tips To Streamline Your Quality guidelines

Affiliate Programs – Avoid Thin Affiliate Websites

It is recommended that website owners will always add content to their pages that they have created on their own.  The information will become valuable to users who visit the website so they will keep coming back to get more facts. For websites that make use of affiliate programs, making people come back is even more important.

For websites that make use of affiliate programs, a lot of the descriptions that they use also appear in some websites. This can make their search engine ranking suffer because their content will be the same or similar with a lot of other websites.

Owners of affiliate websites should make an effort to provide additional value to users because if not, the content that users will learn will not be important and vital to them. It can end up frustrating the users.

A few examples of thin affiliate websites are the following:

  • Affiliate programs that take up most of the content of the website.
  • Pages that contain description of affiliate links that are similar to other websites.
  • Description that does not have any value to the users.

Stick with legitimate affiliate programs and avoid thin affiliate websites right now.

Automatically Generated Content – Search Engines Dislike This

There is one thing that can be said about automatically generated content and that is the fact that search engine sites do not like it. This is type of content that is composed of a bunch of words that are all jumbled together in order to resemble other types of content. The content is composed of different keywords that are meant to make it more discoverable for users but if it would be scrutinized, it will not make any sense.

There are certain examples of automatically generated content:

  • Generated text brought about by the use of scraping RSS feeds or search results.
  • Placing in different content from different web pages that do not make a lot of sense when placed together.
  • Text created by a tool or software that has not been thoroughly checked before being published.
  • Generated text from using complicated techniques or by using synonyms to replace certain words.
  • Generated text from automated processes.

It will be easier for you to determine automatically generated content now than before. Avoid this to get a better ranking in search engine sites.

Cloaking – Additional Details You Should Know

This is considered to be one of the techniques used for SEO wherein the content that is shown to the search engine spider varies from the content that is shown in the user’s browser. This means that users will sometimes get more information than what they have bargained for.

This is often done because it tries to deceive search engine sites by giving the website a higher page ranking than other websites that may be more relevant to the keywords that have been typed in. This is often used by some sites delivering pornographic material to users even if they did not ask for it.

Here are some cloaking examples:

  • Feeding html text to search engines but presenting flash to users who will be redirected to the website.
  • Only placing keywords when the user – agent is a search engine. When human users try to access the content, there will be no keywords placed.

It is important that proper guidelines will be followed in order to avoid cloaking.

Creating Pages with Malicious Behavior – Why You Should Dislike This

This pertains to adding some content to the website that is contrary to what the user is asking for. For example, if the website unknowingly downloads files to the user’s computer without the user’s consent then this is something that search engine sites ban.

Search engine sites do not just work by giving people relevant content that can give them proper knowledge, search engine sites also do their best to keep their users safe from websites that may harm them in any way.

Malicious behavior may include the following:

  • Placing some pop ups on pages that will prompt the user to download even if they do not want to.
  • Putting some files on the gadget that the visitor is using without consent.
  • Installing some malware or other types of virus that can cause gadgets to crash.
  • Changing the preferred home page of the user without permission.
  • Strategically placing some links to dupe the users that they are clicking on something that they find interesting only to be directed to a site that is completely different from what they have expected.

Hopefully you have gathered enough information about creating pages with malicious behavior that will let you not try out that route.

More Details on Doorway Pages

Doorway pages are usually created in order to rank high in some specific queries. Users may have a hard time because all of the results that they will get will ultimately lead to just one destination. The quality of the search will diminish greatly. There are times when the destinations will also be different but the results that they will get will not be the ones that they are searching for.

Some examples of doorways are the following:

  • Having different domain names that are specifically targeted that will just lead to one page.
  • Pages generated that are meant to link users to go to a specific website. These different pages may just lead to one site.
  • Pages that are similar to search results but will not clearly define a readable content.

Doorway pages are usually made by adding some phrases that will allow users to jump from one page and will be lead to a similar page.

Do Not Be Deceived by Hidden Text and Links

Hiding texts and links within content – this is one of the things that some people do in order to manipulate the search ranking results.  Even though there are a lot of links and text placed in the content, they can be hidden by doing the following:

  • Placing text behind some of the images.
  • Using white against the white background.
  • Setting the font size to 0 so they are barely noticeable.
  • Hiding the link by placing a character in between the link.
  • Positioning the text off screen by using CSS.

You would need to check your website and see if it does not include any hidden text. You should know what you are searching for. Search for texts that are intended for search engine sites and not for the users who will visit your web page.

It is important to note that not all texts and links can be considered deceptive. Only the ones that are mentioned above can violate the rules set by search engine sites. Just make sure that your website is accessible to users and you will improve your website greatly.

Irrelevant Keywords – Determining What They Are

There are some website owners who feel that they should place any content that has various keywords. They do this in order to improve their ranking in search engine sites. A lot of the keywords that are all placed are often grouped together and are irrelevant when read.

Whenever irrelevant keywords are used, this can be a hard experience for the user because the content will make no sense at all. If search engine sites would take notice of the irrelevant keywords, the website will also be insignificant and its rankings will suffer.

It is best to avoid these keyword stuffing methods:

  • Placing phone numbers that are irrelevant to the content.
  • Placing cities, towns and states that are not connected to the content.
  • Placing some words or phrases that do not make any sense when tied in with the rest of the content.

It is best to place carefully thought out keywords with content that will be relevant to the visitors of the website.

The Manipulative Link Schemes

There may be some links that are meant to manipulate the page rank of the website and this is not allowed. Whenever links are influenced to go in and out of your site, this is already considered as a link scheme.

To be more familiar with link schemes, here are more examples:

  • Too much or an excess of link exchange.
  • Article marketing or guest posting in another blog with content full of keywords with anchor text links.
  • Purchasing and selling different links that are accepted by PageRank.
  • The use of tools or software that can generate links that will be directed towards your site.

There are also times when links may be created and placed in another website without the approval of the website owner. This can also be considered as a link scheme and will not be permitted. Any unnatural link will be a violation of the terms set by search engine sites.

Report Spam, Paid Links or Malware – The Right Thing to Do

If in case you find information online that you believe can be spam, paid links or malware, you can report it immediately to the search engine site. This will help the site investigate and see if there are some signs that what you have reported is true or not. Other ways to help are the following:

  • Do not participate in paid links – You may think that you are not doing any harm to the quality of search engine sites and websites whenever you purchase paid links but buying is just the same as selling because you are supporting this action that should not be allowed.
  • Report sites infected with malware – You may be able to determine if the website is infected with malware or other viruses. At the first signs of this, report it immediately to the search engine site so that immediate action can be done.

By doing the things mentioned above, you will be keeping the quality of search engine sites and you will also be a responsible user and/or website owner.

Scraped Content – Why You Should Not Do It

The process of web scraping involves getting information from the World Wide Web to increase the site’s number of pages and volume. Sometimes the content is not even relevant to the website or is not even unique but some website owners still do this.

Scraped content will not be good for users because they will basically read the same information that they have already seen from other web pages. If website owners would continue doing this, users who have visited their site before will not bother coming back.

It is best to avoid doing this technique. Website owners should instead focus on creating their own and unique data that will truly be helpful for users who will visit their pages.  At the same time, users who see valuable content will most likely come back.

A few examples of scraped content are the following:

  • Some websites that contain details taken directly from other sites but with a slightly changed content.
  • Some websites that get facts from other websites without acknowledgements.
  • Some websites that contain media content from other websites that will not be of any use to the visitor of the site.

If you are a website owner, it is best not to do this banned technique because your ranking in search engine sites will surely be affected.

Sneaky Redirects – Redirecting Users in a Negative Manner

Redirecting is the process of taking the user to another URL that is different from the one that the user has requested. There are times when redirecting is necessary like for example, if a blog or website has transferred to another domain, the old URL will automatically be directed to the new one.

There are some redirects that sneakily turn users into another URL that is different and most of the time, unrelated to the URL that they are trying to visit. Search engine sites usually do not allow redirections like this and will usually link to the original site rather than follow the redirect.

Some sneaky redirect examples are the following:

  • A different type of content is shown by the search engine site but once clicked, it will show an entirely different website.
  • The same URL may lead to different pages especially when different gadgets are used. For example, PC users may be led to the normal page while smartphone users will be redirected to an entirely different page.

One legitimate way in order to redirect users is to use javascript but there are still some guidelines that would have to be followed in order to use this.

User Generated Spam – How Is It Created?

A lot of people assume that spam can be faulted to website owners but they are not always at fault. There are times when it is the users who create problems for search engines by spamming a good website.

This means that users may post some advertisements or other content that is not relevant to the site. There are instances when search engine sites will already inform the website owner about this because it can affect the ranking of the website.

It will be easier to see user generated spam by checking out the following:

  • Some spam accounts in free website programs.
  • Some spam accounts that post messages in various forums and threads.
  • Comments on some blog entries that contain spam content.

If you are a website owner, it is best to monitor comments created by users or to monitor the accounts that are being created in your website. This way, spam accounts can be blocked and comments can be screened to improve search engine ranking.

Easy Ways to Prevent Comment Spamming

There are a lot of websites who value users who give relevant comments whenever they post content because this can be vital in building relationships with users. It also increases the possibility that more traffic will go to the website.

The sad fact is that some users make use of the generosity of website owners or even encourage them to comment so they add some spam comments to the comment section of some contents of the website.

To prevent spam comments, the following should be done:

  • Think twice before you open your guestbook or your comments section to anyone.
  • Screen and check the comments before you approve them on your page.
  • Make sure that you have some anti-spam tools that will decrease the amount of spam comments that you will get on your page.
  • The use of “no follow tags” will also help.

If in case all of the methods that are mentioned above fail for you, you can always get some help from specialists to protect your website more.

Want Your Page To Rank Well On Google? Simple Follow These Tips and Guidelines

For the past several months, I have spent most of my time studying how to get my page on top of Google search. And to tell you honestly, this work is far from any joke. Getting my page on top of Google search is one of the greatest challenges I need to face in order to succeed in this online business. I was lucky I have several tips coming from my co-workers and friends on the same field as I am now.

Below are some of the tips and guidelines I had to follow in order for my page to rank, index and can be easily found on any search engine sites specially google. I suggest you need to be extra attentive following these guidelines in order for your site to get rank and be found easily on Google.

These are the general rules in helping your page get the best out of Google

  • Make sure all the page on your site is reachable by a link coming from another page that you can easily search as well. In order to do this, the link should contain words, alt attributes or images that are relevant to your preferred page.
  • Create a sitemap file. The sitemap needs to contain links which easily points to your site’s essential pages. You also need to provide a site map page or a site index page which generally is a page containing all human-readable list of search links to your pages.
  • Restrict the number of links on your page to a few thousand or less.
  • Familiarize yourself with If-Modified-Since HTTP header. This will help your web server get the best out of Google search. By using this, it will tell if there has been a change in your page since you last crawled your site.
  • Make sure your robots.txt is updated. Using robots.txt file, you can easily manage the crawling budget on your web server and avoid crawling of infinite spaces just like in the search result page. If you want to learn more about managing crawling using robots.txt file, click here.

How Can Google Search My Site?

  • First, you need to submit your page or site to Google. You can add your content using this link
  • Next, using a Google Search Console, you can now submit a sitemap to know the complete composition and the actual structure of your page. This also helps in adding a thorough analysis of your webpages.

Make Sure Google Understand Your Pages

  • Make sure all your pages properly represents your content. I started doing this by ensuring that what I have on my page contains information that are relevant and pertinent.
  • Proper use of <title> elements and alt attributes is the key. Yes, it is. Make sure they are keyword specific.
  • Filter your words. I know it might sound a cliché but this actually works. You need to filter the words users would commonly type in finding your sites or pages and make sure those words can be found on your site.
  • Do you have some images, data or videos that needs to be added? Ensure all of these passes the recommended best practices in adding media content.
  • Do you use WordPress or Wix that typically has a content management system? If so, you need to check whether the pages and links it creates are actually crawlable on any search engines.
  • I have learned for my several months in SEO that Google indexing system is actually an essential site asset that I need to fully understand. It has an impact in terms of understanding your pages as well as providing a web page just like what the users would see it. It can include Javascript, CSS and image files as well. If you want to learn more about this, you can click here.

How to help visitors use your pages

  • Instead of text, why not try to use images? Use an image in displaying important names, links or contents. In doing so, you need to use the alt attribute in adding a few words on the descriptive text. This is one of the basics in search engine optimization and you need to perfect this in order for you to ensure a quality content and more findable page.
  • Use valid HTML in adding links. I have encountered several problems where the pages I linked on my website aren’t live. Be mindful and vigilant about this. Ensure all links you are going to add on your content is valid and working.
  • I also encountered this issue of making my pages work on all mobile devices. This actually helps since there are various device types and sizes search users use nowadays such as tablets, desktops and smartphones. How to do this? Make sure you have this mobile friendly testing tool.
  • I also encountered this one major problem while doing seo, my site actually doesn’t appear on a different browser. So, you need to ensure all your pages appear correctly and functionally on various browsers.

What are the basic principles or guidelines you need to know?

  • When making a page, your target visitors should be the users and not for the sake of search engines.
  • Please do not ever think to deceive your users.
  • “Is your page or site really useful? This is one of the questions I had to ask myself when I started doing google page ranking. “Does this website really help my users?” Make the content information-rich.
  • Make your website as unique as possible. Use engaging and interesting keywords that will your website stand out from other websites in your field.

What do I need to avoid?

Make you are monitoring your site for possible hacking. If in case your website or page has been hacked, remove it the earliest time possible. Remove and inhibit user-generated spam on your site.

How to do this isn’t a piece of cake. But if you managed to come up with these strategies correctly, you will surely are on your way to get your site rank, index and easily found on any search engine sites.

এসইও হাতে খড়ি – অধ্যায়ঃ এক

আর্টিকেল পড়ার নিয়মাবলী

জুনিয়ার এসইও প্রফেশনাল টাস্ক লিস্ট এবং ফ্রি এসইও অনলাইন কোর্স ও সাপোর্ট

আপনি যদি শূন্য অধ্যায়টা ভাল ভাবে পড়ে থাকেন তাহলে সার্চ ইঞ্জিন সম্পর্কে আপনার একটা ধারনা হয়ে যাওয়ার কথা। এখন কথা হল, সার্চ ইঞ্জিন কি ভাবে কাজ করে? আসলে সার্চ ইঞ্জিনের প্রধান কাজ হল দুইটাঃ

  • ক্রলিং এবং ইন্ডেক্সিং করা
  • সার্চ ইঞ্জিন ব্যবহারকারীদের তথ্য প্রদান করা

ক্রলিং এবং ইন্ডেক্সিংঃ

বিশ্বাস করেন আর নাই করেন, আমি ঢাকা যেয়ে রিকসায় উঠতে খুব ভয় পাই। এর প্রধান কারণ হল প্যাচাল রাস্তা ঘাট। মনেহয়, কোন রাস্থা দিয়ে কোন খানে নিয়ে যাবে, আমি পরে আর খুঁজে বের করতে পারবনা। এর থেকে হেঁটে হেঁটে চলা ফেরা করা অনেক সোজা। হারানোর কোন ভয় নেই।

এই সমস্যার সব থেকে ভাল সমাধান হল গুগল ম্যাপ। এই খানে নাই, এমন কোন কিছু নেই। যে কারণে, আমি হেঁটে চলেও আমার প্তহ হারানোর কোন সম্ভবনা নেই।

গুগল ক্রলারের কাজটা অনেকটা এই রকম। সারা ওয়েবের সব ডাটা এক জায়গায় করে এমন ভাবে রাখা যেন যখন দরকার হয় তখন সব থেকে ভাল লিংক গুল তাদের ক্রম অনুযায়ী চলে আসে।

এখন কথা হল ক্রলার কি ভাবে এক লিংক থেকে অন্য লিঙ্কে যায়। এর মুল কারন হল লিংক স্ত্রাকচার। যখন ক্রলার পেজ গুলা পায়, তখন সে ডাটা বেজে ঐ পেজ সংরক্ষণ করে রাখে। এমন ভাবে রাখে যেন পরবর্তীতে যখন দরকার হবে খুব দ্রুত বের করে নিয়ে আসা যায়। চোখের পলকে এই কাজটা করার জন্য সার্চ ইঞ্জিন সেবাদাতা প্রতিষ্ঠান গুল সারা পৃথিবীর বিভিন্ন জায়গায় ডাটা সেন্টার গড়ে তুলেছে।

এই হিমালয়ের মত ডাটার পাহাড় নিয়ে মেশিন গুল সব সময় কাজ করে চলেছে দ্রুত ইনফর্মেশন দেয়ার জন্য। আপনি যখন কোন কিছু লিখে সার্চ ইঞ্জিনে সার্চ করেন তখন চোখের পলকে ডাটা এনে আপনার সামনে স্কিনে হাজির করে।

কয়কে সেকেন্ড দেরি হলে আমাদের মাথা ঠিক থাকে না। ইন্টারনেট স্লো গতির হওয়ার কারণে অনেক সময় পেজ ওপেন হতে দেরি হয়। তখন কি অবস্থা হয় যে এই সমস্যার মুখমুখি হইছে সে খুব ভাল করে জানে। তবে ইন্টারনেটের গতি ভাল থাকবে আর আপনি ভাল সার্ভিস পাবেন না এই ঝামেলা এড়ানোর জন্য সার্চ ইঞ্জিন সব সময় চেষ্টা করে দ্রুত ফলাফল দেয়ার জন্য।

ফলাফল প্রকাশঃ

সব সমস্যার সমাধান আছে মামুর কাছে। আপনি গুগলের কাছে যে কোন প্রশ্ন করতে পারেন। তার একটা ভাল উত্তর আপনি পাবেন। তাহলে, সার্চ ইঞ্জিনকে যদি আমার উত্তর প্রদানের মেশিন বলে ডাকি তাহলে মনেহয় ভুল হবেনা।

আপনি যখন কোন কিছু লিখে সার্চ ইঞ্জিনে ইন্টার কি সজোরে আঘাত করেন তখন সার্চ ইঞ্জিনের কাজ হয় দুইটা।

  • আপনার কিওয়ার্ড মোতাবেক সব রিলিভেন্ট তথ্য গুল সামনে নিয়ে আসা
  • কিন্তু সব আর্টিকেলকেত আর ১ নাম্বারে নিয়ে আসা যাবে না। এখন গুণগত মান অনুযায়ী তাদেরকে সাজিয়ে র‍্যাঙ্ক করে আপনার সামনে হাজির করা

রিলিভেঞ্চি এবং পপুলারিটি এসইও এর সব থেকে গুরুত্বপূর্ণ দিক।

কি ভাবে সার্চ ইঞ্জিন পপুলারিটি এবং রিলিভেঞ্চি ঠিক করে?

মনেকরেন, আপনি সার্চ ইঞ্জিনে সার্চ করেলন কি ভাবে এসইও শেখা যায়। এরপর উত্তর গুল আসলে কি ভাবে পাইথন শেখা যায়। তখন আপনার মাথা ঠিক থাকবে? সার্চ ইঞ্জিনের কাজ হল এসইও কি ভাবে শেখা যায় সেই ফলাফল গুল আপনার সামনে নিয়ে আসা।

সময়ের সাথে সাথে সার্চ ইঞ্জিন আগের থেকে অনেক বেশি দক্ষ হচ্ছে। সার্চ ইঞ্জিন রিলিভেঞ্চি বের করার জন্য কয়েক’শ ভেরিয়াবেল ব্যবহার করে থাকে। এই গাইডে কিছু গুরুত্বপূর্ণ ভেরিয়াবেল নিয়ে আলোচনা করা হবে।

সার্চ ইঞ্জিন মনেকরে যে জিনিস জত বেশি জনপ্রিয় তার গুণগতমান তত ভাল। কারন কোন জিনিস জনপ্রিয় হতে গেলে যারা সার্চ ইঞ্জিনে সার্চ করে তাদের কাছে ভাল লাগা লাগবে।

পপুলারিটি এবং রিলিভেঞ্চি, এই দুইটা জিনিস কিন্তু ম্যানুয়ালি করা হয় না। এই খানে ইনডেক্সিং ব্যবহার করা হয়। আপনার যদি ইনডেক্সিং সম্পর্কে ধারনা থাকে তাহলে বুঝতে সুবিধা হবে। কোন আর্টিকেল রিলিভেঞ্চি বের হয়ে গেলে, পপুলারিটির মাধ্যমে রাঙ্ক করা হয়।

ইনডেক্সিং এর এই এ্যালগোরিদামে কয়েক’শ ভেরিয়াবেল ব্যবহার করা হয়। এই ভেরিয়াবেল গুলকে আপনি র‍্যাঙ্কিং ফ্যাক্টর বলতে পারেন। আপনার কাছে যদি কোন সার্চ ইঞ্জিন রাঙ্কিং ফ্যাক্টরের লিস্ট থাকে তাহলে আপনার বুঝতে সুবিধা হবে।

কি ভাবে সার্চ ইঞ্জিনে ভাল করবেন?

সার্চ ইঞ্জিনের রাঙ্কিং ফ্যাক্টরের এ্যালগোরিদাম অনেক বেশি মাত্রায় জটিল। আপনি যদি ইতি মধ্যে লিস্টটা দেখে আসেন তাহলে আপনার কাছে মনেহবে এসইও তে ভাল করা মনেহয় কোনদিনই সম্ভাব না। কিন্তু, আমার মনেহয় এত চিন্তা না করে তাদের দেয়া নিয়ম নিতি মেনে আপনি জদি কাজ করে জান তাহলে আপনি ভাল কিছু করবেন, ১০০% গ্রান্টি। তাহলে চলে দেখে আসি এসইওতে ভাল করার জন্য বিভিন্ন সার্চ ইঞ্জিনের উপদেশ গুল কি?

গুগল ওয়েবমাস্টার গাইডলাইন

চলেন দেখে আসি গুগল কি বলছে তার সার্চ ইঞ্জিনে ভাল করার জন্যঃ

  • সাইটের পেজ গুল করার সময় ভিজিটরের কথা মাথায় রেখে করেন, কখনই সার্চ ইঞ্জিনকে প্রথম প্রাধান্য দেয়ার দরকার নেই
  • কখনই ভিজিটরের সাথে ফাইযলামি করার চেষ্টা করবেন না। এক ধরনের কন্টেন্ট দেখাইলেন আর পড়ার জন্য ক্লিক করার সাথে সাথে অন্য জায়গায় নিয়ে হাজির করলেন যে খানে পূর্বের লেখার সাথে কোন মিল নেই।
  • পেজ গুলার লিংক করার সময় পদ মর্যাদা অনুযায়ী লিংক করেন। একটা স্কুলে যেমন প্রথম থাকনে প্রধান শিক্ষক তার পর ক্রম অনুযায়ী অন্যান্য শিক্ষক ঠিক তেমনি।
  • কোন ভিজিটর আপনার সাইটে যেয়ে যদি দেখে শুধু পেজ আছে কোন লেখা নেই, তাহলে সে আপনার ঐ খানে যেয়ে কি করবে। আর ভিজিটর যদি সন্তুষ্ট না হয় তাহলে সার্চ ইঞ্জিনো সন্তুষ্ট না। সুতরাং, ভাল মানের ইনফর্মেশন দেয়ার চেষ্টা করেন। অবশ্যই যেন <title> এবং ALT যে খানে যে ভাবে ব্যবহার করার নিয়ম আছে ঠিক ঐ ভাবে যেন ব্যবহার করা হয়।
  • লেখার ভেতরে কিওয়ার্ড ব্যবহার করেন কিন্তু কখনই যেন ভিজিটের কাছে বিষয়টা বিরক্তিকর না মনেহয়।

বিং ওয়েবমাস্টার গাইডলাইনঃ

  • কিওয়ার্ড ইউরল ব্যবহার করেন এবং অবশ্যই যেন পরিষ্কার পরিচ্ছন্নতা বজায় রাখবেন
  • অতিমাত্রায় অ্যাডোব ফ্ল্যাশ প্লেয়ার, জাভাস্কিরপ্ট, এজ্যাক্সের ব্যবহার থেকে দূরে থাকুন এবং যদি ঐ গুল ব্যবহার করেন তাহলে দেখবেন যেন কোন ধরনের হাইড লিংক না থাকে।
  • নিয়মিত কন্টেন্ট দিতে থাকেন। আগেই বলছি লেখার মধ্যে কিওয়ার্ড ব্যবহার করেন কিন্তু কোন ভাবেই যেন সেটা কিওয়ার্ড স্পামিং এর পর্যায় না পড়ে।
  • কখনই আপনার লেখা যেন কোন ছবির মধ্যে না থাকে। মনেকরেন, আপনার সম্পূর্ণ লেখটা একটা সাদা কালো ছবির উপরে লেখা। এবং সেখানে আপনি আপনার বিজনেসের যোগাযোগের ঠিকানা দিয়ে দিছেন। আপনার যদি মনেহয় আপনার বিজনেসের যোগাযোগের ঠিকানাটা ইনডেক্স হওয়া দরকার, তাহলে অবশ্যই সেটা যেন টেক্সট ফরমেটে লেখা হয়। আপনার বিজনেসের লোগোর মধ্যে দিয়ে কোন লাভ নেই।

এখন কথা হল, এই খানে আমি যে গুল উল্ল্যেখ করছি এই গুলাই কিন্তু শেষ না। আপনি যদি প্রত্যেকটা সার্চ ইঞ্জিনের ওয়েবমাস্টার গাইড লাইন পড়েন এবং সে গুল অনেক ভাল ভাবে বুঝতে পারেন তাহলে আপনি এসইওতে ভাল করবেন, গ্রান্টি ১০০%।

“তাহলে কি আমার উপরের ওয়েবমাস্টার গাইডলাইন ছাড়াও আর পড়া লাগবে এবং পড়ার আছে?”

আপনার মনের মধ্যে যদি উপরের প্রশ্নটা ঘুরতে থাকে। তাহলে উত্তর “অবশ্যই, আপনাকে আরো পড়তে হবে।”


আসেন একটা এক্সপেরিমেন্ট করে দেখা যাকঃ

  • “jkhsghjfdg” এই রকম কোন একটা কিওয়ার্ড নিয়ে ডোমেইন রেজিস্টার করেন। এই কাজটা আপনি ব্লগস্পট করতে পারেন।
  • এখন কিছু পেজ করে ফেলেন
  • এই বার কিছু কন্টেন্ট দিয়ে দেন এবং সাথে সাথে ঐ কিওয়ার্ড ব্যবহার করেন।
  • সার্চ ইঞ্জিনে ইনডেক্স হওয়ার পর প্রত্যেকটা পেজের রাঙ্কিং লিখে রাখেন।
  • এর পর সোশ্যাল মিডিয়াতে পেজ ওপেন করে, ধিরে ধিরে আর্টিকেল গুলা শেয়ার করেন এবং পেজ রাঙ্কিং গুল লিখে রাখেন।
  • সময় থাকলে কিছু ব্যাকলিংক করে দেন।
  • কোন একটা আর্টিকেল ১০০০+ ওয়ার্ড দেন, আবার কোনটা ৩০০ শব্দের।

এই ভাবে আপনার মনের মত করে কয়েক দিন এক্সপেরিমেন্ট করে ফেলেন। তখন দেখবেন, আপনি নিজেই বুঝতে পারছেন সার্চ ইঞ্জিনে ভাল করার জন্য আসলে আপনার কি করা দরকার?

এসইও হাতে খড়ি – অধ্যায়ঃ শূন্য

আর্টিকেল পড়ার নিয়মাবলী

জুনিয়ার এসইও প্রফেশনাল টাস্ক লিস্ট এবং ফ্রি এসইও অনলাইন কোর্স ও সাপোর্ট

এসইও এর জগতে একদমই নতুন? ভাবছেন এসইও খায় নাকি মাথায় দেয়। তাহলে এই গাইড আপনার জন্য। আমি এই খানে চেষ্টা করব সব কিছু যতটা সম্ভাব সহজ ভাবে উপস্থাপন করার জন্য। আর একটা কথা, আপনই যদি বিগিনার লেভেল ইতিমধ্যে পার করে আসেন, তাহলে এই গাইডটা আপনার জন্য বেশি একটা সুবিধাজনক হবে না।

এই গাইডটা বিগিনারদের জন্য একদম পারফেক্ট। তবে আপনার যদি মনেহয় আপনি কুয়ালিটি এসইও কি ভাবে করতে হয় চিন্তা করছেন তাহলে সমাধান এই খানে পাবেন বলে আশা করি।

এসইও কি?

আপনি যদি কখন গুগলে কোন কিছু লিখে সার্চ করেন তখন গুগল আপনাকে প্রথম পেজে তার বাছাই করা শ্রেষ্ঠ ফলাফল গুল দেখাব।এসইও করার মুল কাজ হল অরগানিক সার্চ রিজাল্টে ভাল করাআপনি যদি উপরের ছবিটা খেয়াল করেন তাহলে দেখবেন একটা অরগানিক অন্যটা পেইড। আমাদের এসইও এর কাজ হল অরগানিক ফলাফলে ভাল করা। এসইও নিয়ে কাজ করা মানে হল সাইটের ভাল র‍্যাকিং করা, ট্র্যাফিক নিয়ে আসা এবং সার্চইঞ্জিনে কখন কি পরিবর্তন আসছে সে গুল সম্পর্কে সব সময় নিজেকে আপডেট রাখা।

নিজের সাইটের আর্টিকেল গুল কেমন হবে থেকে শুরু করে অন্যের সাইটে লিঙ্ক করা পর্যন্ত সব কিছু এসইও এর মধ্যে পড়ে। তবে সবার আগের কথা হল আপনার ওয়েবসাইট যেন সার্চ ইঞ্জিন ফ্রেন্ডলি হয়।

সার্চ ইঞ্জিন এবং ভিজিটর দুজনকেই আপনি যদি সন্তুষ্ট করতে পারেন তাহলেই আপনার টার্গেটে পৌছে জাবেন

তবে, আপনাকে অন্য একটা কথা সবসময় মাথায় রাখতে হবে আপনি সার্চ ইঞ্জিনের জন্য ওয়েবসাইট তৈরি করেন নাই। তাহলে এসইও মানেহল সার্চ ইঞ্জিন এবং ভিজিটর দুইজনকেই সন্তুষ্ট রেখে ওয়েবসাইটের কাজ করা।

এই গাইডে এসইও এর সকল বিষয় নিয়ে আলোচনা করা হবে- কিওয়ার্ড রিসার্চ থেকে শুরু করে সার্চ ইঞ্জিন ফ্রেন্ডলি ওয়েবসাইট তৈরি, লিঙ্ক বিল্ডিং এবং সাইটের মার্কেটিং।আপনার যদি এসইও নিয়ে কোন প্রশ্ন থাকে অথবা সাহায্যের দরকার হয়। তাহলে আমাদের সাথে যোগাযোগ করুন

আপনার কোন খানে যদি বুঝতে অসুবিধা হয় তাহলে চিন্তা করার কিছু নাই, আমারা আছি। চেষ্টা করব আপনার সব প্রশ্নের উত্তর দেয়ার জন্য।

সাইটে এসইও কি কারণে করা লাগে?

যদি আমি এসইও না করি তাহলে কি হবে? এইটা একটা গুরুত্বপূর্ণ প্রশ্ন করছেন। আপনি যখন কোন কিছু লিখে সার্চ ইঞ্জিনে সার্চ করেন তখন আপনার লেখা প্রশ্নের উপর ভিত্তি করে সার্চ ইঞ্জিন উত্তর গুলর লিঙ্ক আপনার সামনে এনেদেয়। মনেকরেন, আপনি ওয়েটলস প্রডাক্টের উপর একটা ওয়েবসাইট বানালেন।

আর যদি আপনার সাইট কয়েকটা কিওয়ার্ড ভাল ভাল সার্চইঞ্জিনে (গুগল, বিং এবং ইয়াহু) ১ নাম্বারে থাকে তাহলে আপনার সেল কি পরিমাণে হতে পারে, আর যদি লাস্টের দিকে থাকে তাহলে কেমন হতেপারে।

তবে এই খানে সোশ্যাল মিডিয়া থেকেও ভিজিটর পেতে পারেন, তবে সার্চ ইঞ্জিন আপনার সাইটের প্রধান হাতিয়ার ভিজিটর আনার জন্য। আপনি যে কোন কিছু নিয়ে সাইটে করতে পারনে (ব্লগিং, সার্ভিস, প্রোডাক্ট, ইনফর্মেশন, অথবা যে কোন কিছু), তবে সার্চ ইঞ্জিনে ভাল না করতে পারলে একটা বড় সুবিধা আপনি হারাবেন।

সার্চ ইঞ্জিনের সব থেকে বড় একটা গুন হল আপনাকে একদম টার্গেট ভিজিটর দিবে। মানেহল, কোন মানুষ যদি এখন গুগলে ভাল মানের সার্ট কোন খানে পাওয়া যায় লিখে সার্চ করে এবং আপনার ঠিকানা যদি গুগলে এক নাম্বারে থেকে, তাহলে ঐ ভিজিটর আপনার কাছ থেকে সার্ট কেনার সম্ভবনা অনেক বেশি।

আপনার সার্ভিস খুঁজে বের করার জন্য সার্চ ইঞ্জিন সব থেকে ভাল একটা মাধ্যম। আপনার ওয়েবসাইট যদি সার্চ ইঞ্জিন খুঁজে না পায়, তাহলে আপনি অনেক ভাল একটা সুযগ থেকে নিজেকে বঞ্চিত করছেন।

এই ক্ষেত্রে সার্চ কয়ারি সব থেকে বড় ভুমিকা পালন করে। কোন একটা কোম্পানি হটাত করে বুম হওয়ার পেছনে অনেক বড় ভুমিকা পাল করে। কোন একটা কম্পানির কিওয়ার্ড যখন সার্চ ইঞ্জিনে অনেক ভাল পজিসনে থাকে তখন ভিজিটর তার ওয়েবসাইট সহজে যাবে এইটা স্বাভাবিক এবং জার ফলাফল কল্পনাতীত।

টার্গেট ভিজিটর যদি কোন ওয়েবসাইটে প্রচুর পরিমাণে যায় তাহলে সাইটের প্রচার, লাভ দুইটা এক সাথে হবে। শুধু মাত্র এই  কারণে বড় বড় সার্ভিস কোম্পানি গুল এসইও কে খুব গুরুত্ব দেয়। এই খানে একটা কথা বলে রাখা ভাল, এসইও কিন্তু মার্কেটিং এর একটা অংশ। আপনি বিভিন্ন ভাবে ইচ্ছা করলে আপনার পণ্যের মার্কেটিং করতে পারেন। তবে সব থেকে ভাল ফলাফল পাবেন এসইও থেকে।

এসইও না করলে কেন সার্চ ইঞ্জিন আমার সাইত খুঁজে পায় না?

ছোট বেলায় প্রথম যেদিন ক্যালকুলেটর দেখলাম সেদিন শুধু ক্যালকুলেটরের পেছনের দিকে তাকায় ছিলাম। দেখতে ছিলাম কেউ পেছনে ছোট হয়ে বসে আছে কিনা। আতসি কাঁচ নিয়ে এসে দেখছি, কিন্তু কেউ নাই।

তখন মনেকরতাম ক্যালকুলেটর কি পরিমাণে মেধাবি, আমি পুরাই একটা গাধা। সে স্কুলে না যেয়েই কত সুন্দর যোগ, বিয়গ গুল দ্রুত করে দেয়। আর আমার করতে গেলে অনেক সময় লাগে। তার কিসুদিন পরে যখন প্রোগ্রামিং এর সাথে পরিচয় তখন বুঝতে পারি আসলে ব্যাপারটা কিছিল।

এইখানেও ব্যাপারটা থিক ঐ রকম। সার্চ ইঞ্জিন অনেক স্মার্ট কিন্তু এত স্মার্ট না যে সে একা একা সব কিছু করতে পারে। সার্চ ইঞ্জিন গুলর কাজ হল আপনার সাইটকে ক্রল করা এবং ভাল ফলাফল ইউজারকে প্রদান করা।

আপনি যদি ভাল ভাবে এসইও করতে পারেন তাহলে  যেমন হাজার ভিজিটর পাবেন এই কথা যেমন সইত্য, ঠিক তেমনি কোন ধরনের উল্টা পাল্টা করলে সার্চ ইঞ্জিনের বাইরে চলে জাবেন এই কথাও কিন্তু সইত্য।

আমি কি একা এসইও করতে পারব?

এসইও এর জগতা অনেক জটিল হলেও, এর বেসিক খুবিই সোজা। আপনি যদি অনলাইনে একটু খুঁজাখুঁজি করেন তাহলে অনেক ভাল মানের রিসোর্স পাবেন। তার সাথে আপনি একটু সময় দিলেই ভাল কিছু করা সম্ভাব।

তবে সব কিছু নির্ভর করছেঃ

  • আপনি কি পরিমাণে সময় দিতে রাজি
  • সেখার আগ্রহ কতটুকু
  • এবং আপনার সাইট কতটা সহজ সরল

তবে আপনি ইচ্ছা করলে একজন এক্সপার্টকে নিতে পারেন এই কাজ করার জন্য। তবে এই খানে ফার্ম টূ ফার্ম তাদের প্ল্যান ভেরি করে। এই ক্ষেত্রে আপনি যত ভাল ফার্ম বাছাই করবেন তত আপনার জন্য শুভ।

কেউ যদি আপনাকে অপ্ল বাজেটে দ্রুত ভাল পজিশনে এনে দিতে চায়, তাহলে টাকা, সময় হারাবেন। সুতরাং চেষ্টা করেন ভাল ফার্ম বাছাই করার।

এই গাইডের কোন অংশ আমার পড়া উচিৎ?

আপনি যদি আসলেই ইচ্ছা থাকে ভাল ভাবে এসইও শিখবেন, তাহলে কোন কিছু বাদ দিয়েন না। প্রথম থেকে শেষ পর্যন্ত ভাল ভাবে পড়ে ফেলুন। আপনি ইচ্ছা করলে এই খান থেকে প্রিন্ট করার জন্য একটা পিডিফ ভার্সন ডাউনলোড করে নিতে পারেন।

তবে চেষ্টা করেন, নিজে সেখার সাথে সাথে অন্যকে সেখার জন্য। তাহলে, দেখবেন অনেক ভাল ভাবে সিখতে পারছেন।

এই গাইডের প্রত্যেকটা অধ্যায় গুতুত্বপূর্ণ, আপনি যদি ভাল ভাবে এসইও শিখতে চান। আর না চাইলে, কোন অধ্যায়ই গুরুত্বপূর্ণ না।


Get your content on Google: Do You Really Need It? This Will Help You Decide!

You have content and want on google. Today, we will try to learn some ways to submit to google. But, you know content has different types such article, video, image etc.

Here, we will different ways for different content. So, let’s start:

An app or website:

  • Add your URL: You can submit your website directly for google’s index.1
  • App cradling: Do you have an app? If yes, you can get indexed here.2
  • Search console: if you have a website and didn’t any site map till now, then you are missing something important. You can submit your sitemap here.3
  • Structured data: you can label structured data content that could help your users to find relevant pages what the searcher is looking for.4

A business:

  • Google Ads Shopping: Did you ever use google shopping, google offers, and other properties? If not, then you should not miss this if you have a product.5
  • Google My Business: if you want to get your business on Google Maps, then it would be your best choice.6
  • Business view: You have customers and want to invite them to your business, then you can use this as a virtual tour.7

Digital content:

  • Google Books and eBooks: You are a good writer and already did an excellent ebook. Now, you are trying to sell them. You can promote your books online and sell.8
  • Google news: You have a website and you want to get ranked, then google news would be a great choice for you.9
  • Scholar: You can include your scholarly works in Google’s academic index.10

Local information:


  • Video Search: You have published online video content and want to make that searchable on google, and then try this.19
  • Youtube: This one is already well known and you just need to upload, distribute, and monetize your videos.20

Let’s have a look it again:get-content-google

Which one is your favorite tools, leave a comment.

Don’t Just Sit There! Start Link Building SEO Tools

In this article, I am trying to make a list of link building tools what could help you to make a better link building strategy. So, let’s start:

  1. Free

    1. LinkMiner
    2. Siege Media Embed Code Generator
    3. Check My Links
    4. Domain Hunter Plus
    5. Quick URL Opener
  2. Paid

    1. Buzzstream
    2. Content Marketer
    3. Muck Rack
    4. Pitchbox
    5. Whitespark
    6. AuthoritySpy
    7. Citation Labs’ Broken Link Finder
    8. Citation Labs’ Link Prospector
    9. GroupHigh
    10. Inky Bee
    11. Linkbird
    12. Linkody
    13. Linkstant
    14. Muck Rack
    15. Ninja Outreach
    16. Outreachr
    17. Remove’em
    18. ScrapeBox
    19. Link Research Tools
    20. Monitor Backlinks
  3. Freemium

    1. HARO (Help a Reporter Out)
    2. Rmoov
    3. Ahrefs
    4. Free Broken Link Checker
    5. Ontolo
    6. Majestic SEO
    7. Open Site Explorer
    8. Raven Tools
    9. SEOMoz PRO


Proven tips to get rank #1 on Google within 24 hours

I believe to get rank # 1 on Google is not a “right now” task but “Slow and steady wins the race”. This is not a hard task but a lots of task.

You could get the top place in any keyword but you have to make sure you have everything than your competitors.

Google considers many variables to make a SERP for any keyword. I don’t know what they are but I could assume what they could be.

Now, I have a question. How did you get my article via social media or google search?

If your answer is social media, then I have one more question.

From which social media?

Your answer could be twitter, Facebook, Google or YouTube (Though most of the people believe this a video sharing site but I believe this a social media)

Now, I have one more question.

How much do you trust social media than google?

I think this one would be a tough question for you. But, if you do a survey then you will get that people believe social media than google. Do you know why?

If you get any information from social media, then you have option to verify that via direct contact with that informer and you can do that almost instantly. But, this is tough in Google SERP as it shows only article or video.

But, Google knows how to provide you the best option to get information what you are looking for. In this case, they have given an option. I think most of the people don’t know about that may be even you.

So, let’s have a look.


A few days ago, I wrote an article name “34 Link Building SEOTools”. Now, if anyone will get that article, in google search if the searcher follows me on Google+. As, I shared my article via Google+.

2_SEO Tools

If you take a look on that image, you will figure out I have marked a portion by green. Each time when you search one google, it will give you two option.

3 option

If you have a strong social media existence, then you could take a huge advantage than your competitor.

Now, I think you have got my point. Now, you will also believe you could get #1 or #2 place on any keyword related to your business within a few sec.

Now, you are concerned about which platform you should target.

In this part, we are going to hack the google SERP.  So, are you ready?

Let’s do a google search and take “Google” as a keyword and see the result. Google will tell you their secrete, but you always skip that and didn’t follow.

4 google Google Search

Hope you have already get the answer you are looking for.

If you share your content via those social media (Google+, twitter, Facebook and Youtube), then you will get auto ranked to your those social media. This is how you could get always top position in your circle.

Now, we will work for those who know about that tools and trying to get into depth of google search.

We will analysis the Google’s SERP page and try to understnd what I should do get rank 1.

Let’s take this “How To Rank #1 In Google For ANY Keyword” as a keyword and do a google search.

5 SERP_Ani

Now, I am going to analysis the first article and trying to figure out why this one is the best.

To analysis this, I am going to use ahrefs. As I believe, this is the best analysis tools.

I have already made a list what I should do now.

6 Analysis

SEO = Better content + Better Social Media + Better Backlink

So, I think you have got my idea.

By the way, I didnt cover optimization process of this article. Hope will do that on other article.

If you need any help, leave a comment.

I will try my best to get your GOAL.

Sick And Tired Of Doing Social Media Tools The Old Way? Read This

Today, I will introduce some social media tools which could help you a lot. The way of measuring social success differs from company to company. Some believe in conversion and some in social share or some in lead generation.

There have many social media tools and each of them effective on different aspect. Here, we will know some tools.



You have unique, interesting and reader engage content. But, you are getting confused how you will share them with your audience. In this case, Tint would be your best option.

How it works:

  • First, you need to connect your social networks such as twitter, facebook.
  • Edit your display by different features
  • Share on social media
  • Analyze the outcome

Visual help:


If you need visual help, then stencil will be your best option. This will help you to add high quality image. This is very simple to use. If you don’t have any design skill, don’t worry. This is versy simple to use.

Save your time:

Sprout Social

If you use different social media platforms, then it will kill your time. The more content your write, the more you need to share. In this case, you may use Buffer and Hootsuite. You could use Sprout Social like that way. But, it some speciality and they are:

  • Twitter Comparison
  • Trends Report
  • Team Report
  • Task Report
  • Group Report
  • Engagement Report

And more:

  • Communicate with customers
  • Improve organization by custom tags
  • Content calendar

Share presentation:

Slide Share

If you want to share your presentation via social media, then slide share is your best option. This is a great way to share the information to your target audience.

Free images and videos:


Video and image creates more conversion and engagement than other. But, you didn’t get them free. As you don’t have big budget, then you are trying to get something alternative. You have no need to be get worried, Pixabay is here. It has more than 720000 free stock videos and images.

Media monitor:


If you want to monitor them who are matter to you, then this mention is good for you. Here, you will get:

  • Monitor of sources
  • Real time engaging with friend
  • Influencer score
  • Connect with all social profiles
  • Track and analyze



An infographic with high quality and you don’t have to hire professional. You can do that from infogr.am. Here are some features:

  • Present your data with different chart
  • Readymade design
  • Customize option

Finally, you can share your infographic via social media.



Are you looking for something which will help you to measure your social media effort. You will take your decision from given data, then crowbooster is your choice. Here are some special features:

  • Best data and create report
  • Improve your target and content

This is not free, you have to pay $9/month. If you use for a trial of a month, then you will get fallen in love with this.

Customer service:


High customer service ensures high rate of conversion. If you need to provide customer service via social media platform, then cayzu will help you. Special features:

  • Simple ticket management
  • Go mobile
  • Fully brandable
  • Intelligent back office
  • Powerful and real time insights
  • Get answer anytime and
  • More than 10

Share and share:


If you want to get more share of your content, then give a share and get a share. This is how babbly works.

Your Free Digital Marketing Opportunity: Read Or Miss Out

Digital marketing is a buzzword in business. If you love digital marketing, then you need to use different types of tools. Some of them are paid and some are not. But, there have some free tools for digital marketing, you are missing and they work awesome if you make sure the perfect use of them.

Here, I am going to give some of them which could help you a lot.

Blog commenting for luinkbuiling:

If someone tells about the blog comment, then I think about spam. This goes like a parallel way. But, if you make sure better use of then, then you could have get excellent opportunity from here. If you misuse of this, then you will lose reputation and rank at a time.

So, how could you ensure better use of blog commenting? In this case, you need to find some blogs on your niche. And, read about their blog post regularly.

To find out niche blog, Google Search Console would be the best option for you.

  • Keyword “comments”
  • Keyword “leave a reply”
  • Keyword “leave a comment”

Use the advance search option of google and place the search quarry like that way and hit enter. And, make a list of blog and be a regular visitor of those websites.

Then the question is how you could write down a comment and link build. Now, here is the key points:

  • Your name but not your site name
  • Leave the website field blank and put URL in comment body
  • Make your comment authentic and genuine

Have a look on those samples.

Press release:

Press release is another awesome opportunity to generate views, share your content and finally link building.

Ranking and links works like a railway road. Journalist will use your article as a source. In return, you will get ranking.

Though press release is costly, here is some for free:

but, be careful to use PressRelease.


Google+ is another awesome tool and it’s simple to use. At first, you need to verify your google+ personal profile and use this +1’d content app.

Google+ is very effective for business. This will help to increase CTR.

Believe it or not! Digital marketing is not as costly as you think.

If you have a look on those plan, they are simple and you can do them. You have to invest time with a perfect plan and a better way that will en sure better result.

Do you know any free digital marketing opportunity or tools, that helped you to reach your goal.