Product Descriptions

A good product description isn’t just a matter of noting color and size, any more than it is by burying your potential buyer in technical details that don’t matter to him.  A good product description has to be written to attract your buyer, and, if it doesn’t do that, the product is doomed to failure.

We help you analyze your potential buyers, and understand which features are most important to them.  It’s not always just about the price.  If it’s a known, existing product, you can focus on basic information – colors, price, fit, sizes, etc.  If it’s new to the market place, your focus should change.  What is it?  How does it work?  What does it do for the buyer?  Why does he need it?

Go to any major web site, and start looking at the product descriptions.  Are they written in clear, concise English that your potential buyers will understand?  Or are they written with just a bunch of keywords piled together to show up on a Google search.  The search is only the beginning – it’s the sale that matters.

We can help you describe your products in a way that reaches out to your buyer and says, “Buy me!”  Your product descriptions will tell a story – who, what, when, where, why, and how – and that story will have a happy ending, with a sale.