How TV Can Massively Improve Your Copywriting & Marketing Skills Biddrup

How TV Can Massively Improve Your Copywriting & Marketing Skills

We all know that TV is a waste of time. It’s something we watch when we’re bored, or when we don’t have anything better to do. But did you know that there are actually benefits to watching television? In this blog post, I’m going to share 5 ways in which TV can massively improve your copywriting and marketing skills!

1. Storytelling

This is the most obvious one, but it’s true!

Stories are exchanged through TV. Think of all those video podcasts on Youtube and Vimeo, or the movies you watch at the cinema. Every single story starts with a beginning (the exposition), followed by rising action, climax and falling action. Your stories need to follow the same structure if they are to be engaging.

2. Vocal delivery/ease of listening

On TV, your voice needs to be smooth and easy to listen to. When you read something out loud, it should sound clear, without any small changes in pace or tone. This vocal delivery will improve the way you write copy for ads and marketing material, and it will make your copy more engaging.

3. Eye contact

Have you ever noticed how TV presenters look directly at the screen? They never break eye contact with their viewers. If they do, they’ll lose some of them! This is one reason why film is such a popular medium for marketers – it’s easier to talk to one person, rather than an audience of thousands. You’ll find that your copywriting becomes more personal if you look directly at the screen when you read it out loud!

4. Phrasing

Your phrasing needs to be smooth and natural on TV. Short sentences are for Twitter – long sentences are for songs, poetry and video game walk-throughs. Dramatic pauses are also important – they make the small amount of time seem like a lot, and it’s always better to have too much information than not enough!

5. Delivery

TV presenters tend to deliver their messages with enthusiasm, optimism and no negativity, whether that message is congratulating somebody on something or warning somebody to be careful. This positivity is very important when delivering your copy – it makes people want to read more of what you have to say.

I’m not American, I live in the U.K. How can this help me?

As long as you’re fluent in English, you’ll still be able to use these techniques! Language isn’t just words – it’s also how those words are delivered. Accents and vocal delivery are part of language too!

Do you watch a lot of TV?

I do not – and that’s because I’ve made the decision to stop watching it. It has benefited me tremendously, and I hope it can benefit you too!

Will I be able to apply this immediately?

It depends on how much time and effort you put into it! If you stop watching TV now, and replace it with exercise and reading books instead, you’ll notice a big improvement within 3 months. However, you’ll get even better results if you continue watching TV while you read books about storytelling, and learn how to apply the techniques in your own work.

Is watching TV better than reading?

Not necessarily – it’s all about balance! Reading is good, but writing stories is even more important for your copywriting. Watching TV can give you inspiration (for instance, what type of story to tell) and help you develop. However, if you spend too long watching television rather than doing something productive, you will lose your creative edge and your writing will suffer.

For The Most Part

TV is a great way to get inspired, learn new marketing techniques and improve your copywriting skills. It’s important that you don’t just watch anything! You should be watching shows related to the topics you are writing about or want to write about in order to take advantage of this opportunity. Comment below with what show has helped you most lately when it comes time for your next blog post!

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