Copywriting is such a large field. Many people don’t know everything the field covers. Some people may think it just involves words on a page. The profession has so much more to it. Not to mention, it is important when writing copy to know what the objective of your copy is. Does it need to sell something or educate people? Let’s look at some copywriting tips blog post ideas to help a writer figure out not only how to improve their copy but what copywriting actually is.
1. Explain what a copywriter does.
Many people don’t understand what a copywriter does. Create a post that explains what this job specifically entails. The general public may think this role is identical to that of a blogger. Flesh out the job description more and explain to people all the different things that a copywriter can do.
2. Explain what exactly copy is.
Similar to the post above, not only do people not know what a copywriter does they also don’t know what copy is. The general public thinks the only thing that is created for businesses is the words that go on the web page or their blog. The field of copy involves far more than that. A post that reviews all the types of copy that a copywriter can develop will also help demystify this line of work.
3. The difference between a copywriter and a content writer/creator.
Confusion abounds over the terms content, copy, and other things in this genre. Can the terms be used interchangeably? Are copy and content the same thing? In actuality, no the terms don’t mean the same thing. There are businesses that hire for these roles that don’t understand the terms either. Copy tends to live more in the digital and sales arenas. It can also be more advertising based. Content lives more in the worlds of art and communication and can mean anything that is created to convey meaning. Explain that content can be words, videos, pictures, and many other things.
4. Write a post on how to become a copywriter.
There will be people who would love to become a copywriter if they knew how to break into the field. A post on how to get your start as a copywriter would be great for those individuals. There is no major for copywriters. It takes time to cultivate your skills.
5. Create a post on what makes copy stand out.
A lot of what makes copy good/great/excellent depends on the project at hand. A post that helps a copywriting understand their audience and how to appeal to that audience would be very helpful for anyone working in the field. Not every copywriter knows how to adjust their tone based on their audience. Learning that is a way to have their copy stand out.
6. Create a post on effective copy business writing.
Copy, more often than not, has to be short and to the point. This is a struggle for lots of writers. But copywriting doesn’t always offer writers large amounts of space or a large volume of words. A post on how to get your point across in a concise style would be of great benefit to copywriters. Newer writers don’t always know how and what to trim to get the point across. Also cover power words since those can help copywriters convey their points quickly and concisely.
7. Write a post on how to design a portfolio of your work.
In any writing or creative field, potential clients need to see what you are capable of. You can’t tell them you are creative, able to write, etc. you have to show them what you can do. This is where a portfolio comes in. But if you have never organized a portfolio before, that can seem very intimidating. A post detailing what to include in your portfolio could help copywriters land more jobs. How to craft a hard copy and an online copy would be important topics along with what items you should include in a portfolio.
8. Learning how to write longer copy when needed.
This can be very difficult! So much of what a copywriter does, especially if they are in advertising, is to say as much as you can with as few words as possible. After writing like that for so long, it becomes an ingrained habit. So what is a person to do when the client needs something that would be considered long-form copy? The writing style is quite different. Creating a post on how to make long-form copy easily digestible would be a terrific asset for readers. Long copy needs headers and other ways to make the copy easy to skim. Remember, at least half of people read copy now on a mobile device.
9. Write a post on all the terms and tricks copywriters need.
As has already been mentioned, what your copy sounds like can change based on your audience and client needs. But reviewing for aspiring writers what it means to have a conversational tone or what a call to action is will be crucial to any copy style. A post like this is important to any copywriter.
10. How to grab a reader’s attention.
The internet has given us all very short attention spans. On average, you have 10-20 seconds to catch the attention of someone reading a webpage. Using verbiage that gets to the point of the business is essential. Don’t underestimate words like free or exclusive to draw a reader in. A post on helping writers learn how to do just this would be excellent.
Hopefully, these tips for copywriting blog post ideas will help you craft content on this subject matter. This field is rapidly growing, but companies still don’t understand what service these writers provide. These posts can help educate people on what these writers do and how they can make your copy more effective. To create copy that sells, you will want a professional.