Writing is an art form that has been around for centuries. Over the years, it has evolved to be more than just words on paper. Copywriting – or writing specifically designed to sell a product or service – is one of the most effective ways to improve your conversion rates and generate revenue for your business.
With copywriting skills, you can create compelling content that will get more customers interested in what you’re selling! Here are 21+ techniques that will help get you started with copywriting quickly so that you can start making money off of your new skills!
1. Longer Copy Trumps Shorter Copy
When crafting your copy, always remember that shorter doesn’t necessarily mean better. Longer copy tends to be more helpful and provides the reader with more information than short snippets of text could ever provide. Furthermore, longer articles are typically seen as being more comprehensive and thus trustworthy.
2 . Use Your Target Audience’s Language
When writing, it is usually very helpful to use the language of your target audience. This will help them to relate with you on a more personal level and understand what you are trying to convey both in your copy and your product/service.
3 . Provide Information That Is Valuable To The Customer
The most readable copy provides information that is helpful to the customer. Information about things like discounts, coupons, and special offers help to make your text more compelling while simultaneously convincing people to buy things they may not have considered before!
4 . Be Consistent
Consistency in all areas of online marketing form fonts used to color schemes is extremely important when creating copy. This allows your customers to feel a sense of familiarity as they browse your site so that they know what to expect and where to find the information they are looking for.
5. Always Include A Call To Action
The call to action is one of the most important parts of any piece of persuasive writing. In order to convince people to buy, you have to provide them with a next step to take. By including a call to action at the end of your copy, you are practically begging people to buy your products – which is exactly what you want!
6 . Use Numbers And Facts
Whenever possible, include actual numbers and facts but remember that they need to be accurate. This will convince clients that you are providing them with a definitive answer and will result in more sales.
7 . Use Power Words In Your Copy
Power words are adjectives that carry added meaning. They help to emphasize the details of your copy and make it easier for customers to recall when they need to purchase something later on down the line. This makes writing a lot more effective and can result in more sales!
8 . “You” The Customer Should Be Everywhere
The word you should be used throughout your copy as much as possible. This helps to make the reader feel like they are having a conversation with someone who actually knows what they are talking about. Keeping this in mind will help improve the quality of your writing and make your customers feel more comfortable with you.
9 . Be Specific With Call To Actions
Whenever possible, you should be extremely specific when creating a call to action for your customers. This ensures that they know exactly what is expected of them and helps to avoid confusion down the line. For example – instead of just saying “submit,” it is a lot more helpful to say “submit your email address here” or “submit a comment below.”
10 . Make Your Customer The Star Of Their Own Story
People love stories – which is why they are such a great tool to use! When writing, it is very important that you make the reader feel as if they were the star of their own story. This will help them to feel more engaged and interested in what you are trying to say, which inevitably makes your copy much more effective!
11 . Sell The Dream, Not The Product
Everyone loves to dream of a better life – that is why it is so important for you to sell the dream instead of just selling your products or services. It is also much easier for people to feel comfortable buying things they may not have considered otherwise so this really comes in handy!
12 . Be Careful When Using Slang Or Acronyms
Slang and acronyms are extremely helpful when creating copy, but it is important that you use them sparingly. Including too much slang and acronyms can cause your text to become confusing as well as difficult to read.
13 . Be Fun And Engaging, Not Boring And Angry
Although you are trying to convince people to buy things, it is important that you remain pleasant at all times. Angry or boring writing will not interest people at all so always try your best to make your writing as casual and fun as possible!
14 . Don’t Be Afraid To Tell A Story
Stories are great for maintaining the interest of your reader, which makes them such a powerful tool! This can be used to describe products or services in addition to telling a personal story that will convince other potential customers that they should buy your products.
15 . Use The “You” Perspective To Your Advantage
The “you” perspective is an incredibly helpful writing technique that will help you connect with others on a personal level. This can be used in almost any context and makes it easier to convince people to buy!
16 . Include A Fact About Yourself (If It Benefits Your Customers)
Customers are always interested in learning about the person they are buying from, which is why it can be helpful to include a fact about yourself. This does not need to be too personal so feel free to put down something you enjoy or something that relates directly to your product or service!
17. Keep Your Writing Simple And To The Point
It is important to keep your writing as simple and to the point as possible. This makes it easier for people to understand what you are trying to say so they can make a purchase if they feel confident about your product!
18. Don’t Be Afraid To Make A Video
Videos are an excellent way of adding some flare to your writing. If you are not talented with words this is a great way to make sure that people know what you are trying to say! You can also include some pictures or other graphics if necessary.
19. Ask A Question To Get Your Readers Thinking
Questions are an excellent tool for improving the quality of your copy, which should always be your goal. Asking a question can cause someone to stop and think for a moment which gives you the opportunity to provide them with more information about your products or services.
20. Use The Power Of Free Gifts Or Bonuses
Free gifts and bonuses are an excellent way of convincing people that they should buy your products/services. This is because they feel as if they are getting something for free, which is always nice! This should be used sparingly because too many freebies will cause people to not take you seriously.
21. Be Interested, Not Annoying
It can be annoying when someone is trying too hard to sell their products or services, which is why it is so important to always appear interested. This is especially true if you are selling something online, because people can easily leave your website if they feel annoyed with what you have to say.
Can you use these techniques in a personal “blog?”
Of course! Although people may not purchase things from a blog, they can still be interested in reading what you have to say. Blogs are a great way to share information and writing in a casual tone makes them even more interesting.
What else should I know?
There are endless things to learn about writing, but these 21 techniques will help you on your journey! If you have any questions feel free to leave a comment or send me an email.
How can I become a Beginning Copywriter Fast?
The best thing to do is read everything you can get your hands on and practice! This will take time, but it is the only way to get better at anything. If you are not patient enough to wait until you write something amazing, then consider using these techniques for other things like writing emails or creating social media posts.
Can I copy/paste this into my blog?
No. This article is not to be used in any form without express written permission from the author.
By And Large
Finding the right words for copywriting takes time and practice, but these writing techniques can definitely be helpful in speeding up this process! Try using some of these techniques at work to see how they affect your writing style.