We know you want to write sales copy as soon as possible, but there are some important things that need to be done first. If you don’t do these 8 steps before writing your sales copy, you could end up with sales pages that just don’t work. This checklist will help ensure that your message gets across and can convert more people into customers!
Who is your target audience?
Before you do anything else, you need to decide who is going to be reading your sales copy. Knowing exactly who you are speaking to is the first step toward writing compelling copy that they will want to read. The better you can describe these people (without using stereotypes), the easier it will be for you to relate to them and understand what they want.
How does this affect other parts of my website?
Before you continue on to write your sales page, it is always a good idea to look back at what you have already written. Do your longer-form articles or blog posts support the main claim that you are making in your sales page? Does everything fit together nicely and reinforce each other, or do they create a conflicting message?
How can you improve your USP?
You should consider whether there is a way for you to strengthen your USP before you write sales copy. If this seems like a good idea, put these ideas in writing, so you can include them in your sales letter. You can even test these changes to see if they increase the number of people who buy your product or service.
What are the 3 main points?
This step requires taking your USP and explaining it in more detail, but not so much detail that you are losing people’s interest. Sum up all of the information about your product or service using three different points, which will make it easier for you to explain your offer and increase the likelihood that each customer will remember what it is that you are trying to say.
What is the single most persuasive reason people should buy your product?
This step requires thinking back to all the research that you did on what your target audience wants and finding the one thing that they want most. Then, if possible, explaining how your product or service can fulfill that need better than anybody else can.
What is your unique selling proposition?
This is the one major benefit that your product or service offers above all others, and why people should buy from you rather than one of your competitors. If you can clearly communicate what this USP is in your sales copy, it will help you sell more of your product.
Have you come up with the main benefit of the product?
The main benefit is what you are selling, distilled down to one sentence – something like “the best way for you to cook delicious meals at home.” The more succinctly that you can express this in a sentence, the better. This will make it easier for you to write convincing copy later on.
What do your customers truly want?
Once you know who your target audience is, you need to figure out what they really want. This step requires looking into the mind of your customer and trying to figure out their deepest desires. If you can tap into this subconscious desire, then it will be much easier to convince them to buy your product or service.
How do I know what my target audience wants?
This requires research, asking people questions or listening to their problems and then trying to understand where that need comes from. Once you have a list of all the different things your customers want, see if there is one thing that they all seem to be united in wanting. If so, this is your main benefit and you should try to communicate it as effectively as possible.
What other parts of my website should I look at?
If you take the time to write your sales page, it is always a good idea to take a look back at everything else on your website and verify that you are communicating the same message. People who read one article will feel more inclined to read another if they all fit together and say the same thing, which means that you will be able to increase your web traffic and sales.
What ideas should I include in my USP?
If you find that there is something about your product or service that can be improved, you should consider including this in your USP. This means that you will have the chance to communicate an even more impressive message to your customers and give them one more reason to buy from you. You should test these changes first, however, to see if they work better.
How many main points should I use?
It is a good idea to use three main points, because this means that you can break your writing up into smaller chunks. This means that people will be able to absorb more information about what it is that you are trying to communicate and encourages them to continue on reading until the end of your sales letter.
What is the single most persuasive reason people should buy my product?
You need to be able to look back at all of your research about what your target audience wants and find their number one need. Identifying this as the most persuasive reason to buy from you will increase your chances of closing a deal, because people are more likely to be interested in what it is that you have to offer if they know exactly what it can do for them.
Once I know what they want, how do I translate that into a USP?
Your unique selling proposition is effectively an advertising promise – the one thing that you are promising people who buy from you. If possible, try to us a single sentence to communicate this. This will be easier for your customers to remember, which means that you will have a better chance of selling more products or services.
In The Main
I’m sure this list will help you with your next sales campaign. If there are any areas that you feel need more attention, please leave a comment below and share what’s on your mind!