8 Key Steps to Writing a Memorable About Us Page

8 Key Steps to Writing a Memorable About Us Page

It’s not enough to have a website. You need a memorable about us page in order to stand out from the crowd. Your about page is your company’s chance to tell customers who you are, what you do and why they should choose you over the competition. This post will give you eight key steps that will help write an unforgettable about us page for your business!

1. Introduce your story

First and foremost, your about page should tell a story. If you want to write an engaging about us page tell people how you started as a business and share some of the obstacles that had to be overcome along the way. If there is one thing you remember from being in school, it should be how to tell a story.

2. Keep it short and simple

People don’t have all day, so make sure to keep your about us page short and sweet. By no means should you try to include every detail about your business as you will overwhelm the reader, but choose a handful of key things that set you apart from other companies in your industry.

3. Include specifics, not generalizations

Most about us pages are far too vague. They tell the reader that the company is “awesome” and “the best” without including any real reasons behind it. Specifics give your business credibility because they show you’re the author of what you write. For example, if your business was in the process of building the world’s tallest skyscraper, you could say that in 2012 you were recognized by “Building Magazine” as one of the top five companies in your industry.

4. Be honest about what makes your company relevant

Having an unforgettable about us page is all well and good, but there are some downsides to having an about us page that is too memorable. If you only highlight the positive aspects of your business and fail to include some of the downsides, people might not trust you as much as they would if you were more honest about your past.

5. Include photos and videos

There’s no such thing as too many pictures or videos when it comes to an about us page. You can include pictures of your team, or videos that showcase the inner workings of your business (just remember to get permission for anything you use).

6. Make it clear what makes you unique

What differentiates you from your competitors? If your company is an industry leader in wedding cakes, make sure to note that on your about us page. This will set you apart from other companies that sell wedding cakes because it shows your expertise in the field and that you stand behind what you do.

7. Pinpoint a contact to make things easy

There’s no sense in offering a phone number or an email if nobody knows who they can contact when they need to get in touch. Make sure your about us page includes a contact form, phone number and/or email so customers can get in touch with ease.

8. Highlight accolades

Finally, if you have won any awards or been featured in publications, make sure to highlight them on your about us page! This should be done early on in the post so your reader can see you are serious about what you do.

How do you know when your about us page is good enough?

Your about us page should be easily found on your website. If it’s not, then there is a problem with the way you are designing your website. Other than that, if they page gives an accurate representation of who you are and what you do, then it’s good enough.

How many images should you include on your about us page?

There’s no such thing as too many pictures or videos when it comes to an about us page. You can include pictures of your team, or videos that showcase the inner workings of your business (just remember to get permission for anything you use).

Why is it important to be honest about what you do and don’t like?

If you only highlight the positive aspects of your business and fail to include some of the downsides, people might not trust you as much as they would if you were more honest about your past.

At The End Of The Day

After following these eight steps, you should have a fluid and engaging about us page that will set your company apart from the competition! By writing an unforgettable about us page, people who stumble upon your site for the first time will be more likely to click through to other pages on your site so you can hopefully gain new leads.

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