8 Copywriting Practices to Make You a Better Writer Biddrup

8 Copywriting Practices to Make You a Better Writer

If you want to make money writing, you need to know how to write. The thing is, not everyone knows how to write well. And that’s fine; it’s something that can be improved through practice. 

The good news is that much of the advice out there for improving your writing skills applies to copywriting as well! Here are 8 simple practices you can use to become a better copywriter.

1. Read it Out Loud

Reading something out loud is an easy way to improve your writing style. It’ll help you notice places where sentences could be shortened, transitions that are missing between paragraphs or sections, and clichés or unnecessary phrases that lessen the effectiveness of your own writing.

2. Check Your Grammar and Punctuation

It may seem obvious, but many people forget to do this! It’s important to go over your writing with a fine-toothed comb – the spelling checker in Microsoft Word won’t catch everything. Instead, use an actual spelling and grammar checker like Ginger  (an app for smartphones) or the grammar checker built into Microsoft Word. If you’re not sure about something like spelling, run it through a search engine to see if other people are talking about it online (and use their wording).

3. Read Your Work Aloud Again

Yes, this is the same advice as above. But reading your work aloud twice (and maybe even more) is an effective way to catch mistakes and improve your writing style.

4. Be Mindful of Sentence Length

Long sentences don’t automatically make writing difficult to read; short sentences sometimes do the trick, too. When it comes down to it, most people want information quickly and they don’t like being bogged down by long sentences.

Try to keep your sentences as short as possible without sacrificing clarity or sacrificing the point you want to make. If a sentence starts running on for too long, try breaking it up into two shorter sentences. Or combine multiple sentences together if necessary! 

5. Edit Your Writing from the Perspective of a Reader

Try to imagine what your reader will be thinking when they read your copy. Imagine them considering whether or not they want to buy what you’re selling, and then hone in on how your writing makes them feel about the product/service itself.

6. Proofread Your Work Thoroughly

As mentioned above (in #3), proofreading is incredibly important. It will ensure that your copy is typo-free and that you catch any mistakes (such as small errors) before they make it to the final draft of your project. Proofread for both typos and sentence structure problems; they detract from the overall aesthetics of your writing, which can result in a lower conversion rate or even confused readers.

7. Don’t Repeat Yourself (or Others)

When you’re writing your copy, there are certain words that will naturally come up again and again because they’re so closely associated with the topic at hand. For instance, if you’re talking about a specific product/service you offer, don’t be afraid to use the word “product” or “service” to describe it. However, if you use the same word multiple times in one paragraph, it’s likely that readers will notice and tune out of your copy.

8. Use Short Words

This is less about proofreading (though you should do that on every pass-through of your writing) and more about keeping your writing simple. Try to avoid big words where small ones will do the trick! This is helpful for improving the overall readability of your copy while also increasing conversions because you won’t overwhelm readers with complicated language.

How much reading should I do?

It depends on how much time you have; the more you read, the better your writing will be. But as a busy professional, I would recommend spending at least 30 minutes each day reading other writers’ work and making notes about what you like (or don’t like). If you’re really pressed for time (and can’t bring yourself to skim), at least pick up a novel and read the first chapter.

How can I be sure my copywriting won’t turn off readers?

If there is one golden rule for writing, it’s this: don’t bore your readers! No matter what you’re writing about, make sure it’s engaging. If you can stay on topic while also bringing out the human side of your copy, then you should be able to keep everyone reading until the end.

When should I expect to see results?

On a good day, you might start seeing results within a few hours. However, it will probably take more than this for your work to get picked up by the masses. In order to really have an impact on your bottom line or branding efforts, you’ll need to give it some time. Work on a single piece for a few days or a week before you move onto the next one!

What’s the best way to get feedback?

The more people who read what you write, the more feedback you’re likely to get. For the best results, try pitching your work to a few friends and asking them what they like (or don’t like) about it. You could also consider posting on a platform like Scribophile, where you’ll get feedback from peers and professionals who know how to give constructive criticism.

Where should I post my writing?

Anywhere you like! Try not to limit yourself to only posting in one place. If you write well, there’s no reason why your work couldn’t be picked up and reposted elsewhere. Even if you don’t have a book to your name, you could post the same content on Medium or another blog platform and turn it into an “article” or publication of its own.

Upon Further Analysis

We hope that you have found this post helpful. Let us know in the comments below what your favorite copywriting tip is and why. Or, if you disagree with a tip we provided, tell us which one!

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