If you’re looking for a way to increase your Facebook marketing and business, look no further than the tried and true Facebook ads. If you’re not sure how to write an effective ad campaign, don’t worry! We’ve got 7 secrets for you.
1) Use The Right Image!
The first thing people see is your image. If you don’t have a good image, why would they bother clicking on the ad to read more? You can use a number of different sites to help with an appropriate image for your ads. Such as Canva and Adobe Spark. They’re free to use as well as having a number of free templates to choose from.
2) Short, To The Point Copy
It’s important to have a short and snappy copy for your ad. Make sure you’re able to explain what your product or service is about in a few words that will pique their interest! For example “Are You Struggling to Sell Online?”
3) Be Specific!
As with any ad, you need to make sure they’re clear and specific. If people don’t understand what your ad is about they’ll skip over it. If there’s a problem we all want to know the answer, that’s how we’re wired! For example “Do You Want to Know the #1 Secret Way to Attract More Customers?”
4) Target The Right Audience
One of the most important things you need to do before building your Facebook ad is who are you targeting? If it’s all age ranges or genders, narrow it down more. For example if you’re selling baby products, target mums or soon-to-be mums. If you’re selling a fitness product, target people who are into fitness and active on Facebook.
5) Make Sure You Have The Right Size
This one is pretty obvious but it’s important you make sure your ad image is the right size. If it isn’t, some people may miss it.
6) Tracking Is Important!
For any ad, tracking is super important because you need to know what’s working and what isn’t. Without tracking you’re throwing money away with no idea how much is coming back in return. Facebook has great tracking tools for ads which are free if your ads are on a budget of under $30 a day.
7) Keep Them Short And Sweet
Again, this is pretty obvious but with Facebook ads you want to keep them short and sweet. If people are scrolling they won’t bother reading any ad that’s too long.
What is the first thing people see when they look at an ad?
What is tracking important for?
A: Tracking is important because you need to know what’s working and what isn’t. If you don’t track your ads they’ll be more of a risk as you won’t know which ones are bringing you in money and which one aren’t.
How should the ad be placed on Facebook?
Your ad should have an image that grabs attention, short copy that’s clear, specific and easy to understand, for example “Do You Want to Know the #1 Secret Way to Attract More Customers?”
How can you use a number of sites to help with making an appropriate image for your ads
You could use Canva or Adobe Spark as they have free templates and are easy to use.
As A Rule
We hope you’ve found this article helpful. Share your thoughts below and let us know how we can help make sure your Facebook ads are as effective as possible!