6 Simple Tips to Generate Blog Ideas From Your Competitor Analysis biddrup

6 Simple Tips to Generate Blog Ideas From Your Competitor Analysis

Writing blog posts can be a daunting task. With so much content out there, it can be hard to come up with original ideas that stand out from the competition. One way to generate unique blog post ideas is to analyze your competitors’ blogs and find ways to improve on those topics. Here are six simple tips to help you create effective blog post ideas through competitor analysis. 

Tip 1: Pay Attention to Trends in Your Industry 

Take note of the topics that your competitors are talking about and look for trends in the industry. What are the topics that are discussed most often? Are there any specific topics that have been popping up recently? Pay attention to these trends and think about how you can use them in your own blog posts to provide new perspectives or innovative solutions. 

Tip 2: Identify Weaknesses in Your Competitors’ Content 

No one is perfect, and neither is your competition’s content. Take some time to identify areas where their content could be improved upon, such as lack of depth, accuracy, or even quality of writing. Once you’ve identified these weaknesses, try writing a blog post that addresses the issue more effectively than their content did. 

Tip 3: Look for Unanswered Questions 

Your competitors may have missed some questions in their content that readers were looking for answers to. Take a look at comments sections or social media discussions related to your competitor’s blog post and see if there are any unanswered questions or gaps in information that you can fill with your own blog post.

Tip 4: Highlight New Perspectives

Every industry has its own standard “go-to” sources of information, but don’t be afraid to go outside of those sources when doing research for your blog post. Look for new perspectives from outside sources, such as data from other industries or research from different countries, which can add a fresh take on a popular topic in your industry and make it stand out from similar content created by competitors.  

Tip 5: Revisit Old Content

Don’t discount old content just because it was written several years ago; it could still contain valuable insights and information relevant today! Take a look at older posts written by your competition and see if there is anything you can do differently or better in updating the topic for modern readership.  

Tip 6: Focus on Quality Over Quantity

When crafting your blog post ideas based on competitor analysis, it’s important not just to focus on quantity but also quality – make sure that what you produce is something valuable and helpful for readers rather than just another piece of generic fluff backed by no real insights or research efforts behind it. That way, you will stand out among other blogs vying for attention within the same industry space.  

What is Competitor Analysis? 

Competitor analysis is the process of researching and understanding the activities and strategies of your competitors in order to gain insights into their strengths and weaknesses. This can include looking at their content marketing strategy, website design, SEO performance, social media presence, and more. By understanding what your competitors are doing well (and not so well), you can identify opportunities for improving your own blog and generating new ideas for content.

What Tools Can I Use to Analyze My Competitors’ Strategies? 

There are many tools available online which allow you to analyze and track competitor performance across different channels such as organic search, paid search, and social media activity. Some popular tools include SEMrush, Ahrefs, Buzzsumo and Google Trends. These tools provide useful insights into how successful each competitor’s campaigns have been in terms of engagement rates and traffic growth over time. You can also use these tools to track keyword rankings for specific topics or keywords in order to understand how well each site is performing in organic search results compared to yours.

How Can I Use Competitor Analysis to Generate New Blog Ideas?

Competitor analysis can be a great way to generate new blog ideas for your own business or website. By studying what topics other websites are writing about in your industry, you can get an idea of which areas might be underserved or overlooked by other businesses. Additionally, by looking at the types of content that have resonated with readers on competitor sites, you can gain insight into the types of topics that might connect with your target audience too. If there is a topic that your competitors haven’t covered yet but which could have potential value to readers, then that could be an area worth exploring further in a future blog post.

To Bring Things Together

Using competitor analysis as inspiration for generating blog ideas can be an incredibly useful tool in creating compelling content that stands out from the crowd without sacrificing quality or accuracy. Whether it’s highlighting trends within the industry, identifying weaknesses in existing posts, finding unanswered questions left by competing blogs, adding new perspectives from outside sources, revisiting old topics with updated information, or focusing on delivering quality over quantity – all these strategies will help ensure success in creating interesting yet informative pieces of writing every single time!

Resources

  1. “7 Ways to Identify and Evolve With Industry Trends | Inc.com.” 5 Jun. 2016, https://www.inc.com/john-hall/7-ways-to-identify-and-evolve-with-industry-trends.html. Accessed 20 Dec. 2022.
  2. “The Ultimate Guide to a Competitive Content Analysis (+ Template).” 25 May. 2022, https://www.semrush.com/blog/competitive-content-analysis/. Accessed 20 Dec. 2022.
  3. “How can I find unanswered questions with specific tags? [duplicate].” 9 Aug. 2016, https://meta.stackoverflow.com/questions/288469/how-can-i-find-unanswered-questions-with-specific-tags. Accessed 20 Dec. 2022.
  4. “How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post ….” 21 Jan. 2022, https://blog.hubspot.com/marketing/how-to-start-a-blog. Accessed 20 Dec. 2022.
  5. “Bring Old Blog Posts Back to Life: 5 Strategies that Work – Neil Patel.” https://neilpatel.com/blog/bring-old-blog-posts-back-to-life-5-strategies-that-work/. Accessed 20 Dec. 2022.
  6. “The Ultimate Guide to Blogging Quality vs Quantity – Content Powered.” 4 Feb. 2021, https://www.contentpowered.com/blog/blogging-quality-vs-quantity/. Accessed 20 Dec. 2022.
  7. “Use Competitive Analysis to Make Your Blog Irresistible – Entrepreneur.” 2 Nov. 2015, https://www.entrepreneur.com/growing-a-business/use-competitive-analysis-to-make-your-blog-irresistible/251192. Accessed 20 Dec. 2022.
  8. “Use Competitive Analysis to Make Your Blog Irresistible – Entrepreneur.” 2 Nov. 2015, https://www.entrepreneur.com/growing-a-business/use-competitive-analysis-to-make-your-blog-irresistible/251192. Accessed 20 Dec. 2022.

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