In this article, we will go over some tips on how to make your sales copy more engaging. Whether you’re selling a boring everyday product or not, these 5 steps should help you write better copy that will drive traffic and increase conversions!
5. Entertain Your Readers
Get out of the boring, serious tone. Entertaining copy is engaging copy. When you use words that evoke emotion in your reader, they’re more likely to remember what you wrote about – and buy whatever it was they were reading about! Documentaries are great for this because you can find some obscure facts that will be interesting to people that would normally not be interesting.
4. Get Straight to the Point
The shorter your sales copy is, the more likely it’s going to be read by a larger audience of people who will actually give you their time. We humans are short on time – if we can’t read through what you have to say in under 10 seconds, you’re probably not going to be read.
3. Give Them a Sense of Urgency
If there’s no urgency or pressure, most people aren’t going to feel the need to pull out their credit card right here and now – so why leave your copy at that? Add in some sort of limited time offer (ie only 3 left) or a limited amount of stock. This will pressure your guests into buying now to avoid missing out on the offer!
2. Add a “Hurry Up” Button
The more clicks it takes for your guest to buy, the less likely they’re going to do anything at all. We’ve all experienced this before when we’re in ecommerce stores – we see what we want and we go to add it in our cart, only to find the page refreshes and we have to start over…! That’s why you want to get them clicking on your “buy” button as fast as possible.
1. Include a Checkout Page
One of the best ways for your sales copy to be engaging is if you actually get them to the checkout page – where they can buy whatever it is you’re selling! So make sure you have a clear CTA on your landing page, and tell them exactly how they can purchase whatever product you’re selling.
What are the steps to make my sales copy more engaging?
Step 1. Entertain Your Readers! Step 2. Get Straight to the Point! Step 3. Give Them a Sense of Urgency! Step 4. Add in a “Hurry Up!” Button! Step 5. Include a Checkout Page!
What if I still can’t figure out how to write better sales copy?
Then the best thing you can do is just keep reading more about marketing and try again next time! Good luck!
What if I don’t want to follow one, two or three of these steps?
Then you can just keep doing what you’re doing! But by not following any of these steps, your sales copy won’t be as engaging.
Is there a deadline for making my sales copy more engaging?
No. But if you don’t read this article and implement these steps into your website, then there will be no improvements to the engagement of your copy. 😉
Why should I take time to make my sales copy more engagiging?
Because it will lead to more visitors clicking on your CTA and buying whatever it is you’re selling!
Considering All Of The Facts
I hope you found these 5 tips to make your sales copy more engaging helpful. Did any of them change how you think about the psychology behind marketing? Let us know by leaving a comment below. We’d love to hear what you learned and help answer any questions that came up for you while reading this post!