17 Techniques to Choose a Good Blog Post Topic Biddrup

17 Techniques to Choose a Good Blog Post Topic

If you want to create a successful blog, one of the best things you can do is choose topics that will actually interest people. Try to notice how many posts are in your favourite blogs in which you have no interest in reading in full or at all. There are obviously exceptions in blogging, but generally speaking if it doesn’t catch someone’s eye in the title, there is a high chance they won’t bother to read it.

The following list outlines some tried and tested techniques on how to choose topics that are more likely to interest people.

1) Look what’s trending on social media

Use sites like http://hashtagify.me or tools within social media platforms to see what the topic is that people are talking about, and if it relates to something you can write on.

2)  Look what’s trending on search engines

Sites like Google Trends (http://www.google.co.uk/trends) give you information of what is popular according to search terms people are using. This can be the same as searching for what is trendy on social media, or can be complemetary; it all depends on your topic niche and who your audience is.

3) What are the major happenings in the world?

Look up the news (http://www.bbc.co.uk/news), or for a more focused source, look into your niche and see if there is anything happening that you can relate to it; i.e, a new business opening, a landmark or a new product.

4) What problems do people have?

People love to moan about things that they have issues with. Look into the news and see what major social issues are happening around you or across the globe, whether it’s global warming or cholera in Africa. People will read about something that is relevant to them and their lives, and it will increase your blog traffic.

5) What questions do people have?

This goes hand in hand with #4; what questions are people asking about? If you can answer these, you will find that not only will they be grateful for the information, but they’ll also be more inclined to share your blog with their friends, thus increasing traffic.

6) What are the hot topics in your chosen niche?

Your chosen niche is very important. If you choose a broad subject like health, you’ll find that there will be less competition for posts than if you were to write on something specific like ‘how to prevent stomach ulcers’. This is because if people are looking for information on stomach ulcers, they may also be interested in general stomach health, so there will be more search traffic to your blog for this topic.

7) What do you know about?

This is just as it sounds; what can you talk about that nobody else knows or has written about? You can either choose to write on your own experiences, or you can gather information from other credible sources and use these to create new content.

8) What are people talking about in your chosen niche?

This is where the importance of social media comes into play again. It’s not just about looking at what is trending on social sites; it’s also about using social sites to see what people are talking about in your chosen niche. They may have just written a blog on this, but if you understand the content of the article and how it relates to your subject, you can write something that will add even more value.

9) What would make people say ‘wow!’?

When someone has read an article, they may not be actively searching for information on this subject, but when they see your post in their social media feed or in an email newsletter, you want to entice them to click through. People love posts that are informative and relevant, but also fun and interesting. If you can find the right balance of these factors in your post, not only will people appreciate the information given, but they’ll feel like it was worth reading.

10) What are your competitors writing about?

You’ll find that if you spend some time looking at who is blogging in your niche, you can see what other bloggers are writing about. If you see a popular topic being written about, you will find that more people will read your post if it’s on the same topic but you’ve brought in a new angle or unique perspective.

11) What are the trends within your chosen niche?

If you’re blogging about fashion, what is trending at the moment may not be relevant in 6 months time; this will all depend on the time of the year and the season. Make sure that you’re keeping up with your chosen niche to make sure that you know what’s trending at all times.

12) What would benefit people?

This is where things start getting a little bit confusing; it doesn’t necessarily mean writing about something that is going to be beneficial for people, but also writing about something that will benefit you. For example, if you’re blogging about fitness and healthy eating, people may not necessarily want to read an article on the benefits of protein after every workout; there are other ways for this information to be beneficial for you. By keeping up your blog with helpful advice and tips, people will appreciate it and also want to read more, thus increasing traffic.

13) How would your topic benefit people?

Look at your subject and how it would be of benefit to others; sometimes you can answer your own question by thinking about what you write about. You may find that some posts are not as helpful as they could be because there is no real value in it. If you’re trying to write about something that is generally known, you’ll need to bring a new perspective or unique angle to attract people and give yourself a competitive edge.

14) What questions do your readers ask?

If your readers are asking questions in the comment section, this could be a sign that they would be interested in reading more on the subject. If you can answer their questions in a blog post, it may help them and give you an idea of what is important to your readers and what they want to read about.

15) Who else would be interested?

Remember that just because you find something interesting doesn’t mean that everyone will. However, there may be certain people who would be interested in what you have to say. You need to make sure that you are targeting the right audience, otherwise it will come across as if you’re trying too hard to attract people and they won’t trust what you’re saying.

16) Is there something unusual about your chosen topic?

If your chosen niche is very broad, it doesn’t mean that there isn’t something unusual about it. For example, if you’re blogging about business, you could have a post on the benefits of yoga for small business owners; this may not be a topic that has been covered before. By bringing in a new angle to your posts and focusing on a unique aspect of a topic, it will give your readers something to think about.

17) Are you an expert on the subject? How would this help your post?

The more knowledgeable you are on a topic, the more likely it is that people will appreciate what you have to say. You’ll also find that the longer they stay on your blog and engage with the content, the more likely they are to share it with their friends and family. If you can provide in-depth information on a topic, people will want to read it and trust what you’re saying – this is when your readership will really grow. 

How do I know what my readers want to read about?

Look at your statistics and see which posts get the most views, this will help you to get an idea of the content that people are more likely to engage with. You can also use Google’s Keyword Planner  to look at search traffic for keywords related to your blog topic.

How can I find a unique angle on my blog topic?

Look at your chosen niche and see what others have written about it. Think about what you can write that would make people say, “I never thought of it like that!”. It’s important to bring in fresh content to keep your readers interested and give you an edge over the competition.

How would being an expert help my blog post?

If you’re a recognized authority on your topic, you’ll find that people will trust what you have to say and listen carefully to everything you write about. People will be more likely to share your posts with others because they know it will be beneficial for them as well.

Do I need to be an expert on my blog topic?

No, you just need to have a basic understanding of your chosen niche so that you can write about what people actually want to know more about. You don’t necessarily have to be an expert, just willing to do the research required.

To Bring Things Together

Comment below and share your thoughts! Did you do any of these techniques? What are some other good blog post topics for our readers to consider that they may not have thought about before reading this article. If you enjoyed what you read, please subscribe to receive future articles in your inbox when they’re published. We will also send out a newsletter every week with the latest posts from our website, so make sure to sign up on the right side of this page if you want updates delivered straight to your email inbox. Thanks for reading!

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