14 Copywriting Exercises To Convince Your Customers To Make A Purchase

14 Copywriting Exercises To Convince Your Customers To Make A Purchase

As a copywriter, it’s always important to stay on your toes and be creative. That’s why we’ve compiled this list of 14 exercises for you to use in order to keep your mind fresh and the words flowing. These exercises will help you get into the mindset of your customer and create a high-converting sales page that will turn browsers into buyers.

1. Look in the mirror

Consider your relationship to the product you’re selling. Why are you buying it? What are your expectations? Who are you buying it for? How will they benefit from this purchase?

2. What’s the motivation?

What motivates your potential customer to make a purchase? What are their wants and needs? What problems do they face that you can solve with what you’re selling?

3. Compare and contrast

Take two competitors in the same industry and compare them, factoring in price, function, benefits etc., then write a sales page reasoned entirely from the perspective of your potential customers.

4. The challenge

Write a sales letter that makes a promise or lays out a challenge to the customer, and backs it up with reasoning. An example might be: “It takes 10 pounds of muscle to overpower 1 pound of fat.” Then call to action, perhaps something like “Get started today on your journey to a stronger you!”

5. The hero’s journey

Write about the most pivotal moment in your customer’s life that led them into this buying decision, and how they will feel once the product has been purchased and used.

6. What doesn’t it do?

Take a competitor’s products and write a sales pitch as if you were selling those products. Point out why yours is better and provides more, and then call to action.

7. Build it up and knock it down

Write about what would convince someone not to purchase the product, and then counter those arguments with points that show how this product will solve those problems.

8. The plug-in principle

Think about something that will make your product unique and different from the competition, and position it as a bonus for buying from you. An example might be: “Get this course plus our exclusive Facebook group where we post weekly challenges!”

9. The weather report

Incorporate current trends into your sales pitch. Find out the top news stories at the moment, then work those into your product description or call to action.

10. Rhyme and reason

Many times copywriters will utilize rhyming in their writing, but it’s also helpful to write with rhythm and meter (i.e., poetic form). Familiarize yourself with the most well known poetic forms, then construct a sales copy in that format.

11. The bait and switch

Write an ad for something similar to your product but different enough where the CTA is entirely different. This could be about demonstrating how well-known brands are promoting this same product or service, but don’t mention your own at all until the end.

12. Simile and metaphor

Find a way to connect your product/service to something that’s relatable, and use similes and metaphors to make your point (i.e., “This business opportunity is like a golden ticket straight into Willy Wonka’s chocolate factory!”)

13. The challenge again

Take the exact same product and CTA but write it as if you were selling to a group of friends or family. What would be the most convincing points? How would you talk about it differently?

14. The personality test

Use your personality (and that of the people who would benefit from your product/service) to write the sales page. Describe how this product would fit into your lifestyle or make up for a personality trait you lack.

Why write about copywriting exercises?

Copywriting is all about making the sale and getting the customer to part with their money. Writing a sales page can intimidate even an experienced writer, let alone someone looking to get into writing professionally. These 14 creative exercises will help anyone practicing their copywriting skills or looking for fresh ideas when developing a new sales page.

How long should each of these exercises take?

This is completely dependent upon the writer and the product they’re writing about. Some may choose to spend hours on an exercise, while others could knock it out in a matter of minutes! The main point is to practice and experiment with new ideas and approaches.

Can I use any of these ideas or do they need to stay exclusive?

These exercises are open to anyone looking to build their copywriting portfolio, but should not be used verbatim for selling purposes. Be sure to customize the writing in each exercise before using it on your own site or marketing materials!

Are these exercises for beginners or experienced copywriters?

These exercises are designed to be helpful for writers of all levels. Some may incorporate terms that might be new to someone just starting out, but there’s something within each exercise for everyone.

How do each of these exercises help me to write better copy?

Each exercise is designed around the attributes of great sales pages. From utilizing current trends, to incorporating your personality traits, to pointing out what your customer will be leaving behind if they don’t purchase, there’s something for everyone!

Lest We Forget

We hope you found this article helpful. Did any of the exercises we listed resonate with you? Do you have any additional thoughts to share about these copywriting practices? Comment below and let us know!

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