12 Steps to Landing Your First Big Gig Biddrup

12 Steps to Landing Your First Big Gig

How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss 12 steps that will help land your first big gig!

1. Focus on the CTA

You should be focusing on conversion rate optimization strategies, because Google and other search engines will favor websites that provide a positive user experience. Users who click by mistake or bounce right off your website won’t help you get to the top! One of Google’s core tenets is “Relevance and reputation.” Which essentially means that they want users to search for websites that are relevant to what the user is searching for.

If your CTA (call-to-action) does not match up with what your value proposition promises, then you’ve already lost half of your visitors. A clear and concise call-to-action immediately tells the user what your business is about.

2. Analyze Your Competition

Before you can improve conversions, you need to know where you are starting from. If I asked you to run a marathon without knowing if you could even walk or run yet, would that be wise? No one would attempt this, because they know it will be impossible to make progress. You need to know where your business is at, and what you can improve upon.

Analyzing your competition will help you identify the usability of their website, which you can later use as inspiration for yours. If they have an A+ usability score, then you should be working towards that too!

3. Create Lead Magnets

A lead magnet is a free gift that you give to visitors of your website in exchange for their contact information. These gifts can be eBooks, courses, and checklists. The purpose of these gifts is to introduce your business and help build trust with your visitors.

Lead magnets are essential to improving the conversion rate on your website because it helps you build trust. You can develop this trust by offering valuable gifts to your visitors, which will increase the chances of them trusting what you have to say about your business.

4. Work with a Professional

Hiring a professional designer or copywriter is an excellent way to improve the conversion rate on your website. Many businesses want to work with someone who is experienced in conversion rate optimization, which is understandable. I understand that it can be difficult to find someone excellent at conversion rate optimization without paying a lot of money. Still, you should try your best to hire the services of a professional because they truly are worth their weight in gold!

5. Create More Personas

It’s easy for businesses to get caught up in trying to appeal to a single group of people. This is a mistake because you should be creating various personas that reflect the diversity of your audience, who all have different goals for using your website.

Oftentimes, people will identify themselves as a specific type of user. If you talk about only one kind of person, then it’s going to be hard to make progress. Your business needs to cater to a number of different people and appeal to them differently depending on their different needs and experiences.

6. Use More Images and Videos

Visitors enjoy sites with high quality graphics and videos because they give the user more information about your product or service. A majority of businesses simply don’t use enough images and videos. These visuals give users a better idea of what your business is about, which can lead to increased conversions on your website.

7. Check Your Analytics

Using analytics is a great way to understand how people are using your website. You need to know where they are going and if there are any areas that need improvement. Taking the time to analyze your analytics can help you better understand who your customers are, and how they use your website.

8. Fill Your Homepage with Relevant Content

It’s essential for all businesses to have a strong homepage that contains valuable content and information about their business. If you don’t provide value, then your visitors are going to bounce, because it will be apparent that you don’t have anything worthwhile. People enjoy sites that are well put-together and make them feel good when they visit. It’s also important for people to see what your business is all about right away instead of having to search through the site.

9. Work on Your On-Page SEO

On-page SEO is an important aspect of your site that frequently gets overlooked. If you don’t have good keywords and on-page content, then Google won’t know what your website is about. You need to make sure that people will be able to find you with search engines by using the appropriate keywords throughout your site.

10. Don’t Use Flash Websites

There are two reasons why you should avoid using flash websites:

People don’t like them because they feel it’s unprofessional and non-engaging. Since people pass over these sites, it makes it difficult to get your business in front of their eyes.

11. Emphasize Your Call to Action

It’s critical for you to provide a strong call to action, because it will encourage people to take the next step. You need to make sure that your call to action is visible and prominent throughout your site. A common problem with many sites is that the CTA gets lost in the chaos of the page, which makes it easy for people to overlook it. It’s best to make sure that the CTA is the first thing people see when they look at your site, because this will increase conversions.

12. Be Mindful of Your Copy

The copy on your website needs to be tight and concise because you only have a few seconds to capture someone’s attention. You need to have a hook in the beginning of your copy so that people will be able to read what you have to offer. You also need to make sure that your web copy matches up with how it sounds when speaking outloud, because most users will assume that something is broken if there’s a disconnect between the two.

How do I know if my website is making an impact?

You will be able to find this out by checking your analytics and looking at your conversions. You can also use other methods like A/B testing to measure the success of individual pages.

What are some reasons why people might bounce from my website?

They might not be able to view it properly, the content isn’t interesting, or something is broken. You should also make sure that your site doesn’t have any spelling mistakes and that you’re using correct grammar and punctuation.

How can I make my website more interesting?

One way is to provide your site visitors with engaging content that will keep them coming back. You can also experiment with different types of media to see what works best, and give people multiple ways to contact you so that they aren’t stuck if one method doesn’t work out.

What are some of the best ways to improve my site?

SEO for your site, increase the quality of your copy, and make sure you’re using up-to-date coding. You can also try creating A/B tests as well as test different headlines to see which one gets the most clicks.

What steps can I take to create a better website?

You should make sure that your site is accessible, engaging, and professional. You also need to make sure that it provides value, has appropriate keywords, gives people the option to contact you, and includes high-quality images.

Last But Not Least

Thank you for listening! I hope you enjoyed it, and learned a little bit about how to improve your website. Before I go, is there anything you’d like to add? Any final thoughts? If there’s something that you’d like to add, please feel free to post it in the comment section below. 

Thanks for coming! I really appreciate it. Bye! 

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