You want your blog post headlines to be catchy, but you don’t want them to suck. It’s a tough line to walk, but it can be done. In this blog post, we will give you 11 tips to write headlines that hook your readers without making them feel like they’re being tricked into reading your article.
1. Don’t Make Promises You Can’t Keep
You can’t reasonably cover every aspect of a topic in one headline. If you do, then the only thing people will remember is that they’ve been tricked into reading your article.
2. Be Specific and Informative
Instead of writing broad headlines, narrow the field to something specific and informative. A good way to do this is with numbers.
3. Use Numbers
Numbers make your headline specific and informative like we said in tip #2 but they also add an air of authority. We aren’t saying you should lie, but if you can work in a number when appropriate, do it!
4. Be Specific About What You Are Going to Cover
You don’t need to make promises you can’t keep like we said in tip #1, but if your headline gives an idea of what is going to be covered, people will trust it more.
5. Don’t Put the Punchline at the End
People naturally put their best stuff last, but that’s not how you hook people. If you put the punchline at the end, it doesn’t give them enough time to connect with what you wrote and is less likely to make an impact.
6. Use Quotes or Unusual Facts
These kinds of things create a need for curiosity in readers that they want fulfilled per tip #5! It’s all about delaying the gratification.
7. Use Shock Value
Use shocking facts or statistics to create interest, but don’t go overboard. Like we said in tip #4, if you claim something without backing it up, people won’t trust you and will just think you’re lying or trying to trick them into reading your article.
8. Don’t Go Overboard with the Punctuation
Don’t abuse punctuation like we said in tip #3. Excessive punctuation is obnoxious and will make people want to read less.
9. Don’t Rush It!
It takes time and practice to write catchy headlines, so don’t get discouraged if your first couple of tries aren’t as successful as you’d like them to be.
10. Keep ’em Coming!
Experiment with your headlines and keep trying new things. If you want to write catchy headlines, keep writing them!
11. Write the Best Damn Headline You Know How
This is probably the most important tip of all. It doesn’t matter what else you do if your headlines aren’t good. The truth is that any one of these tips can be the difference between success and failure, so keep practicing!
Is there a difference between SEO titles and regular titles?
Yes. The main difference is that while both types of titles should be attention-grabbing, your SEO title needs to convince readers to click on your article by promising what they will find inside.
Will my catchy headlines get old after a while?
Yes. There’s nothing you can do about it, so don’t worry when that day comes! Just write the best titles you possibly can and keep on going.
When should I stop trying to write catchy headlines?
Never! You will always be able to get better at writing catchy headlines. If you want to learn how, keep practicing and learning from your own experiences.
I’m trying to write catchy headlines for books; does that count?
Yes. Books are just articles in another form, so the same rules apply to them!
Is there anything I can do if my posts don’t get as much attention as others?
Yes. If your posts don’t get as many clicks as you would like, then you need to have a look at what your headline is saying. Are you being misleading in it in any way, or are you putting the punchline too far back? Whatever the reason, there’s always something you can do about it!
My audience consists mostly of other bloggers; can you give me some tips for writing catchy headlines for those kinds of readers?
Yes. The main difference between writing a catchy headline for another blogger and writing one for a regular audience is that you need to be more specific about what content they’ll find in the post rather than what problems will be solved. For example, instead of saying “How To Write Catchy Headlines That Don’t Suck”, you might want to say “11 Tips for Writing Catchy Headlines that Convince Readers To Click”.
What Really Matters Is
We’ve covered a lot of ground in this post, from understanding your audience to crafting the perfect headline. If you want more tips on how to write catchy headlines that don’t suck then please leave us a comment below!