You may be a home service professional and not even know it! From plumbers to electricians, landscapers to carpenters, there are many different types of professionals that offer services in the home.
Marketing strategies for these businesses can be tricky because they need to make sure their target market knows about their business while also making sure other potential clients don’t get offended by any type of marketing. In this blog post we will discuss 11 marketing strategies for home service professionals so you can start growing your business today!
11. Have a presence on the web
This one is a no-brainer. If you’re not online, you’re not existent to many people. Creating a website and making sure it’s updated regularly with relevant information about your business is essential in today’s world. You should also make sure that you have profiles on major sites like LinkedIn, Yelp, Facebook, and Twitter.
10. Take advantage of your website
If you have a professional looking website that uses keywords that relate to your company then you should definitely start using search engine optimization (SEO) on it. Many people who are searching for services like yours will use keywords when they do their searches online. If you want to get more traffic to your site, you should start taking advantage of keywords. You can also use backlinks that will help increase your ranking on search engines.
9. Make videos!
People love watching videos more than reading text these days so it’s a great idea for any service business to have some sort of video marketing strategy in place. You can create videos about what you do, how you do it, and even customer testimonials. Make sure they are high quality and informative and you’ll be seeing results in no time!
8. Give out freebies
Who doesn’t love getting something for free? Home service professionals can give away things like flyers, business cards, or even coupons to potential clients. This will not only help you stand out from your competition, but it can also be very beneficial for your business in the long run.
7. Host seminars and events
These days people love attending seminars and events because they can gain a lot of knowledge from them without having to sit down and read a book. If you’re a home service professional, you can host your own seminar or event and talk about what you do, how you do it, and what benefits people can expect from working with you. This is a great way to get your name out there and attract new customers!
6. Give presentations
Speaking in front of an audience can be nerve-wracking, but it can also be very beneficial for your business if you do it the right way. The best time to give presentations is when you’re attending seminars and events hosted by other people. If you want to stand out from the crowd, be sure to hand out flyers or promotional items before or after your presentation so that everyone will remember your business.
5. Advertise on social media
Many people are using Facebook, Twitter, and other social media channels to find the right professionals for the job so it’s a great idea to start advertising for your business on these sites if you haven’t already! You’ll be able to target specific customers by location so you can only show ads to people who live in your target market.
4. Partner with local businesses
If you’re a home service professional then it’s very likely that there are other companies around the area that offer similar services. Try reaching out to those companies and see if they’d be interested in partnering with you so you can both help each other increase awareness of your businesses. This is a win-win situation for everyone involved!
3. Create an online press kit
Major publications are always looking for people to feature in their articles so what you should do is create an “online press kit” that will contain all of your important business information, testimonials, logo, etc. Make it easy for journalists to find what they need and you’ll be getting a lot of free publicity in no time!
2. Get involved with your community
People always love working with professionals who are active in their local community. There are many ways for home service professionals to get involved, such as sponsoring local events, giving back to charity, or even hosting your own marathon! Just make sure you choose a cause that people will care about and your business will be getting a lot of good publicity.
1. Write an ebook
Writing an ebook is a great way for home service professionals to stand out from their competition in today’s market. What you should do is create a compelling, informative ebook which contains all the information people need to know about your business. This is a great way to attract new customers and establish yourself as an authority in your field!
What is the best way to get my business name out there?
There are many ways to get your business name out there, but some of the most effective methods include advertising on social media, partnering with local businesses, and writing an ebook.
What are some effective ways to market my home service business?
Some effective ways to market a home service business include advertising on social media, writing an ebook, and getting involved with the local community.
How can home service professionals become “authorities” in their field?
Home service professionals can become authorities in their field by getting involved with their local community, writing an ebook, and partnering with other businesses.
What is the best way to attract new customers?
Attracting new customers can be challenging, but some of the best ways to do it include hosting seminars and events, giving presentations, advertising on social media, and creating an online press kit.
Lest We Forget
So, what do you think? Do any of these marketing strategies make sense for your home services business? Leave a comment below and share your thoughts. We’d love to hear from you!