We all want as many of our subscribers as possible to click on our email campaigns. The more people who engage with the email, the better – it means we’re building a strong list of visitors and prospects, and it’s a good indication that we’ve added relevant content they want to read.
One of the most effective ways to do this is with an attention-grabbing subject line.
We’ve assembled 10 of the best practices for crafting great headlines, so you can attract even more readers to your email marketing content!
**Here are 10 tips for writing great subject lines: **
10. Make it about your reader
Instead of writing a subject line that’s all about you, focus on the benefit to your readers. For example: “7 Ways You Could be More Productive” would get more opens than “7 Ways We Can Help You Be More Productive”.
9. Use numbers in your headlines
Numbers are eye-catching and help your reader to understand that the information will be relevant for them. For example: “9 Tips to Improve Your Email Marketing (and NONE of Them Involve Buying Followers)” would grab the attention of many readers.
8. Use power words in your subject lines
Power words can help draw attention and engage your audience, making them more likely to click into your newsletter. For example: “Climb the Ladder, NOT a Pyramid” would catch my attention because I want to understand how to do one without doing the other.
7. Keep it short and sweet
Keep your subject lines between 7 and 15 characters long – anything longer than that is likely to get cut off after it’s been to the inbox. See what your email service provider allows and create a template so you can copy and paste without changing the length each time.
6. Include one call-to-action per subject line
People are busy – they don’t have time to read through your newsletter, let alone think about taking action on your call-to-action. You’ll know you’ve done a good job if your call-to-action is the last thing they read before opening your email.
5. Write subject lines for each channel
Your recipients’ inboxes aren’t all the same – make sure to take this into account when writing subject lines. For example: if they’re on mobile, the subject line shouldn’t be more than 35 characters long.
4. Put your most important information at the front of each subject line
Since you know what’s in the newsletter, it’s easy to want to put all that information in the body of your email campaign. To make sure people read (and click) your email, stick to information that’s relevant to them in the subject line.
3. Write for both mobile and desktop readers
Mobile users are more likely to open an email if it’s short and has a clear call-to-action on the front. For example, “Click here” is better than “Read on…” Desktop users, on the other hand, may want a little more of an explanation so they know what to expect.
2. Make your call-to-action easy to understand
Avoid trying to write clever subject lines – stick to being clear and straightforward. For example: “Get our latest webinar replay” is a better choice than “Simply Stuff on the Web”.
1. Test your subject lines
Testing is one of the best ways to find out which headlines are appealing to your audience, and what works best for various platforms. How you test depends on your own list size and email service provider, but some great places to start are by A/B testing on different types of emails (e.g., newsletters vs. transactional) or making use of a third party tool to help you test, such as Litmus’ Email Analytics.
Is there a difference between subject lines for newsletters and subject lines for transactional emails?
Yes, while the same principles apply to both types of marketing emails, you can be more specific with newsletters than you can with transactional emails (e.g., “How to Use Social Media to Increase Sales” vs. “Social Media Contest Reminders”).
How do I know if my subject lines are working?
If your emails aren’t being opened by anyone on your list, chances are your subject lines need some work. Check out the open rate for each email newsletter to get an idea of what your audience finds interesting and click through worthy.
Who should test my email marketing campaigns?
Anyone on your team that has an interest in the campaign and can give valuable feedback. This might be a newsletter writer, marketing manager, or finance director – it’s up to you!
I want people to take action when they open my email – how do I do that?
You can use power words to draw attention, make your subject line stand out, and encourage them to click through. For example, “Don’t miss out” is more likely to get someone’s attention than “Newsletter sign-up”.
What makes a good call-to-action?
A good call-to-action is simple and understandable. For example, “Click here” is better than “Learn more in our latest blog post”.
As A Result
Comment below and share your thoughts (if you’re not interested in commenting, feel free to skip this section) Your opinion is so valuable to us. We would love for you to comment on the blog post! If you have any other tips that are helpful or want more information about how we can help with email marketing, please let us know in the comments below. Thank you for reading this article – it means a lot to our team of experts!