10 Tips to Make Your Writing Brand Stand Out

10 Tips to Make Your Writing Brand Stand Out

Do you want to make your writing stand out? Whether you are a business owner trying to create compelling content or an individual looking to make your voice heard, standing out from the crowd is essential. In this blog post, we will discuss 10 tips that will help you make your writing brand shine!

1. Be yourself

We have all heard the idiom, “There’s no ‘I’ in team.” When it comes to your writing, there should be an ‘I’. Be as assertive as possible. People want to work with individuals, not robots. Your tone needs to reflect your personality and unique way of communicating. This is what will set you apart from the masses.

2. Avoid clique language

Businesses and individuals love to sound like they are in a secret club or exclusive group, but this is simply irritating to your audience. They want honest information that they can trust, not a group of people using buzz words that have been used by everyone else. Your writing should be unique and reflect your personality, not the same old things everyone else is saying.

3. Avoid marketing jargon

We have all heard this one before: “At ABC Company, we offer the best customer service in the business.” This has been said by thousands of businesses across all industries. Your writing should be unique and refreshing. In order to express the true values of your company, you need to use words that mean something to everyone.

4. Make yourself qualified

If you have been in the business for a long time and have hundreds of thousand followers on social media, then by all means claim that you are an expert. If it is a new business or you’re a new individual sharing your views, be sure to mention why you are qualified and how long you have been doing it. This is an important step in gaining trust from your readers/fans.

5. Use humor & show personality

Humor can take a lot of stress out of business writing and make the message more memorable. If you don’t want to use humor, make sure your writing is friendly and easy to understand. Your personality should shine through in all of your posts.

6. Talk like a human

This may sound like common sense but surprisingly many people don’t follow it. Write like you are talking to one person not an entire crowd of thousands. The word ‘you’ should be used often. Your readers will relate to you far better if they are able to connect with you the way you would want to be connected with yourself.

7. Reach your target market

You need to know who you are writing for in order for your message, voice and tone to resonate with them. Use words that only your target market will understand. As an example, if you are selling weight loss supplements, don’t use certain words like “doctor” or “fitness”. Your audience needs to feel like they belong in your writing.

8. Keep it conversational

Businesses love to sound formal and corporate, but the truth is that this goes against what makes them unique. To stand out from the crowd, you need to be as real as possible. You can still use professional words, but make sure it is a conversation no different than having a text message conversation with a friend.

9. Ensure your writing has personality

When I say personality I don’t mean necessarily making the writing funny or quirky. What I am saying is that your writing should have an attitude or tone that reflects who your audience wants to be, not the author.

10. Be yourself on social media too

The golden rule can be applied to anything in life: “Treat people how you want to be treated.” If you are looking for followers, fans and readers then make sure your social media presence is how you want to be perceived. This will help your writing stand out.

Do I have to make my writing humorous?

No! We are not saying you need to be the next comedic genius. What we are saying is that your writing should reflect who you are as a person. Be honest and real with your audience. This will resonate more than any marketing jargon ever could.

I don’t want to be fake, is this okay?

You shouldn’t feel like you have to be anything other than yourself. Sometimes there is a fine line between writing as yourself and sounding fake so if in doubt, read over your work multiple times until you can tell it does not sound forced.

I’ve been doing this for years, how do I stay relevant?

You need to evolve and change as time goes on. You also need to see what works and what doesn’t work for your audience. This is all part of marketing strategies so you can grow your fanbase and become a highly recognized brand in the industry. Do not be afraid to take advice from people who are more experienced than you.

How long should my writing be?

I cannot stress this enough, do not try and sound like an expert. There is nothing wrong with saying you are new or that you do not know everything there is to know about a topic. People love those who they can relate to! If your target market is people who like cats and you’re writing about the health benefits of a particular type of cat food, don’t use long words that only a Veterinarian would understand. If this is your first time trying to write about this topic, say so! Being vulnerable will help build a connection with your fans.

Now That We’ve Reached The End

So, there you have it! Our top 10 tips to make your writing more engaging and help your brand stand out. We’d love to hear your thoughts – comment below and share your own tips for making content shine.

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