Search engine optimization (SEO) is an important part of digital marketing. It helps to ensure that your website and content are seen by the right people on the internet. That’s why it’s important to make sure that your articles are written in such a way as to be “SEO-friendly.” Here are 10 tips you should keep in mind when writing SEO-friendly articles.
1. Use keywords strategically.
As mentioned, keywords help search engines determine what your article is about and who it might be relevant to. Make sure that you include relevant and frequently searched words in your article so that it will show up higher in search engine rankings.
2. Keep keyword density in mind.
Don’t overstuff your article with too many keywords—this can lead to lower rankings, not higher ones! Stick to including one or two related keywords per 100 words of text; this will give you the best chance of appearing high on SERPs without risking being penalized by search engines for keyword stuffing.
3. Write catchy titles & meta descriptions.
A catchy title and meta description can help draw readers into your article and encourage them to click through from SERPs (search engine results pages). Make sure that both the title and meta description contain at least one relevant keyword or phrase, as this will help optimize them for search engine results pages (SERPs).
4. Structure your content properly with headings & subheadings.
Breaking up long blocks of text with headings and subheadings helps readers visually parse information more easily, which can increase engagement rates with the content itself as well as its performance in SERPs (Search Engine Results Pages). Plus, headings and subheadings give you another opportunity to include important keywords or phrases related to the topic at hand!
5. Optimize images & videos used in the article/ blog post/ web page.
Images and videos can add extra visual interest to a piece of content, but they also provide another opportunity for optimizing SEO efforts—namely, using appropriate “alt text” when uploading images or including transcripts when using videos on your site or blog post/article page(s). The alt text describes what an image is depicting while transcripts provide written versions of any audio contained within a video file; both can help boost SEO efforts significantly!
6. Link wisely & often (but judiciously!).
Links are very important when it comes to SEO—they let search engine crawlers know what other websites have linked back to yours, thus increasing its credibility within SERPs (search engine results pages). However, don’t overdo it—too many links could end up hurting rather than helping your ranking potential!
7. Keep paragraphs short & sweet.
Long blocks of text can be intimidating for readers, so make sure you break things up into smaller chunks whenever possible. This will also help guide users through different sections more easily, thus increasing user engagement rates.
8. Utilize external sources.
Citing external sources not only adds credibility but also provides additional opportunities for linking back outward – thus improving overall SEO efforts! Just make sure these sources are reliable – sticking with widely recognized organizations/publications is always a safe bet!
9. Promote social sharing.
Social media has become an integral part of everyday life, so why not take advantage? Include social media icons at strategic points throughout each post/article, such as near the beginning, middle, or end – these can help boost visibility on multiple platforms!
10. Track progress & adjust accordingly.
Finally, make sure you track progress regularly – look at how people interact with each post/article, what kind of feedback they leave behind, etc. This will allow you to adjust future posts/articles according to user preferences – which is key for successful SEO campaigns!
All In All
Writing SEO-friendly articles isn’t rocket science – but there are certain steps you need to take if you’re looking for success in terms of improving rankings on SERPs(Search Engine Results Pages). Keeping these tips handy during your next writing session could prove invaluable in terms of reaching new heights with your online presence!