If you’re looking for ways to make money online, chances are that you’ve already tried out the most popular options. If it’s not blogging, then maybe affiliate marketing or product creation. But what about copywriting?
This is one of the least explored income streams in the freelance writing industry – but it can be lucrative if done right! In this blog post I’ll show you 10 surprising ways to make money with copywriting and how it can help change your life financially. Let’s start by talking about…
1. How copywriters are changing the face of publishing
Copywriting used to be all about ‘selling’. It was a necessary evil so that readers wouldn’t feel manipulated by the advertisements. But now things are different. We’ve moved into an age where people trust their peers more than traditional media sources, and word-of-mouth marketing is king.
The idea of influencer marketing isn’t new, but it’s currently experiencing an awesome revival. So what does this mean for the modern copywriter? Well, we need to learn how to write content that provides real value and teaches people something new.
The difference between good copywriting and bad copywriting is becoming clearer than ever before – there needs to be a focus on the reader, not just selling.
2. Copywriting can be used to grow your blog’s readership
Oftentimes bloggers are hesitant to take up copywriting because they feel overwhelmed by the technical aspect of it. I don’t blame them! When you’re constantly learning about keywords, SEO, traffic-building techniques , etc., it can be difficult to learn complicated copywriting skills at the same time.
But don’t let this get in the way of your content-building efforts! If you want to grow your blog’s readership, there are many different ways that you can use copywriting to get that job done. A few ideas include:
Turning an entertaining YouTube video into compelling blog content
Turning a highly-shared Facebook post into an easily-digestible, front page blog post
Turning your Instagram captions into engaging blog posts (bonus if you use hashtags in the headline)
Transforming someone else’s popular infographic or Slideshare presentation into a well-written blog post
Cutting up your best Google+ posts and turning them into unique blog content
3. Convert reader emails into something new
One of the best ways to make money with copywriting is by leveraging your existing readership. Think about it – if one email campaign yields a 10% response rate, why not create more of the same thing? The idea here is to carefully study what your readers want and provide it to them via email.
Maybe they like the idea of getting exclusive content… or maybe they like learning about specific topics in greater detail than what you post on your blog. Let’s turn this into a real example; if somebody subscribes to my Niche Hacks newsletter, why not reply with a highly-targeted email campaign? Here are some ideas:
Offering to publish their guest post on the blog in exchange for them promoting it to their own audience.
Offering to record an interview if they have an interesting story that I want to share with my readers.
Offering them a chance at being featured in one of your upcoming posts (if they provide valuable input).
Creating a highly-targeted email series that solves their biggest problem(s).
4. Create an ongoing educational program
This idea is very similar to the previous one, but it’s more about creating ongoing education for your readers rather than responding to individual emails. You can do this via video courses, live seminars, or online courses. In fact, selling your own educational program is a great way to make money with copywriting because it’s the closest thing you’ll get to passive income.
5. Write for other website owners
If you can write compelling headlines and squeeze pages that effectively convert readers into subscribers/customers, there could be a great opportunity for you to write for other website owners. There are many different niches within the online business space, so there’s likely something here that’ll interest you. When it comes to making money with copywriting, you want to think about four things:
- What is your audience currently struggling with?
- How can you solve their pain points?
- How can you get in front of your target audience?
- How do you deliver high-value content to them (and how often)?
6. Create productized services based on your existing skills
If there’s anything that I’ve learned over the past few years, it’s that my readers want more of what they already like and less of what they’re not interested in. This is a very important lesson because it gives you the opportunity to create productized services based on your existing skills. Here are a few examples:
If you have a popular Facebook group that generates lots of leads, why not monetize it by offering a monthly members-only coaching program?
If you run an email marketing course and email series, why not turn it into a teleclass and sell tickets to your webinar?
If you wrote an eBook about how to become a freelance writer , why not create an upsell (additional product) that teaches people the best way to get started?
7. Create a freebie that turns readers into email subscribers
One of the quickest ways to get started with a blog is by offering a free eBook, checklist, or other type of digital download. This may seem fairly straightforward, but there are some best practices to keep in mind:
Include an email opt-in form on every page of your blog so that you can capture leads at all times (this is very effective in terms of providing value and building your list).
Don’t just dump your blog posts into a PDF file. This strategy is dead because it sends the wrong message to readers that you don’t care enough about them to create something specially for them.
Tell a compelling story with your freebie so that people will get excited about your brand, want to find out more about you, and eventually become a customer.
8. Write an eBook or e-courses for other website owners
If you have a popular blog or email list, why not reach out to other website owners who could benefit from the information that you’re sharing with your target audience? Here is a quick six-step process to use when reaching out to potential clients:
Come up with a list of at least 25 website owners who could benefit from your eBook or e-courses (don’t do this step until you’ve already created your high-value product).
Create an outreach email that can be used for all of the websites on your list.
Reach out to your list of website owners and let them know that you have a great resource that they should check out.
Offer to provide them with feedback about their site in exchange for putting an ad on the bottom of the page where your eBook will be published. The ad should link back to your website so that when their readers sign up for your consulting services or buy products from you, they turn into leads.
Do whatever it takes to get clients on board with this strategy (for example, if they want to publish your eBook on their site for free because of the value that it’ll provide to their audience, ask them to link back to Amazon and send some traffic your way).
9. Create an information product based on your blog posts and other content
If you’re running a popular blog, why not take the most popular posts on that blog and turn them into an eBook or e-course? You can then drive more traffic to those offerings by:
Building out the ones that already exist (for example, you can turn an eBook into a paperback book and create additional products based on the e-courses that you’ve already created).
Optimizing your existing blog posts so that they not only rank for your target keywords, but also rank for competitive keywords (simply use Google’s keyword planner tool to find profitable long-tail keywords).
Building out new blog posts that are designed to get readers to subscribe to your email list (so that you can eventually sell them your productized services).
10. Create an information product based on content that you don’t own
It’s possible to create high-value products even if the only relevant content that you have is related to topics which are not yours. This is where guest blogging comes into play.
Find popular blogs that are related to topics which are outside of your expertise, but are still relevant to your target audience. Look at the most popular posts on those blogs and see if there’s a way for you to provide additional value through an eBook or e-course (remember, you don’t always have to write the entire book – you can also just repurpose your existing content).
Start guest posting on these blogs. This is where being an expert at networking comes into play because you’re going to need to email or connect with bloggers that share content on sites that are related to your target industry. Write high-quality blog posts and email those post to the blog owners (you can also use tools like IFTTT.com to automate this process).
Build relationships with the blog owners that you guest post on, then reach out to them when you’re ready to start promoting your productized service.
I’m interested in creating this product and selling it through my website, but I don’t have a large email list. How can I start building my list?
You can build your email list by offering something for free in exchange for an email address (for example, you could write a free eBook). Once you add readers to your mailing list, make sure that you regularly send them blog posts and updates about how to take advantage of your productized service.
How do I know if my product idea is going to be successful?
Look at the most popular posts on your blog and identify gaps in the market. You can use Google’s keyword planner tool to find specific keywords that you should target, then do some additional research so that you can create better products (just make sure to not play it too safe).
On The Whole
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