Blog posts are one of the most effective content marketing strategies for generating leads and increasing customer engagement. The key to success is structuring your blog post in a way that will help it rank higher on search engine results pages (SERPS). Here are 10 strategies you can use to structure your blog post for SEO success!
10. Use a compelling headline
Headlines are strategically placed at the top of your post to capture the reader’s attention and give them a reason to continue reading. A strong headline will help you generate more traffic from search engines, gain authority status, and improve your click-through rates on social media platforms. For blog posts, keep in mind that headlines aren’t always the same as your article title. Your headline should be compelling or intriguing enough that it makes people want to click on your post.
9. Use social media share buttons near the top of your post
Social media is one of the easiest ways you can grow your blog and attract new readers. Share buttons allow your readers to share your content directly to their social networks. Many social media platforms are increasingly incorporating search results, which means that including share buttons at the top of your blog post can give it a boost in SERPS.
8. Make sure your content is readable
Readability is just as important for search engine optimization as it is for human readers. Short sentences are best for SEO success. Keep your sentences to less than 20 words and try to use common everyday wording while still being specific to your topic.
7. Use descriptive keywords
Google uses keyword density when ranking web pages in SERPS, so choosing the right keywords is crucial for your blog post’s success. Descriptive keywords will allow the reader to better understand what your post is about, which will improve trust and engagement.
6. Insert links near phrases from your headline
Linking out to credible sources that are related to your topic shows that you’re a trustworthy resource by illustrating that you know where to find quality information. You should also link quotes, concepts, and phrases from your headline to provide continuity throughout the article.
5. Use subheaders
Using subheaders can be a great way to make your blog post more scannable for readers, which is important because most people will only read the first few sentences of an article before deciding whether or not they want to continue reading. Subheaders also provide a great way to structure your content and improve readability.
4. Add images
Including images in your blog posts isn’t just a great way to break up text and improve readability, it also provides a chance for more backlinks. When you use an image from another source, try to link back to that original web page. Doing so will improve the flow of your content, boost the credibility of the site you linked to, and give it a SERP boost.
3. Paste links for all your sources
Links are crucial for search engine optimization because they provide an easy way for Google to crawl your site. Not only should you link out to other websites, but you should also include links within the body of your blog post that connect phrases from your headline to relevant sources you’re referencing.
2. Incorporate keywords naturally throughout your post
It’s important that you don’t overuse keywords because it can make your content look unnatural and cause readers to lose trust in your brand; however, you should make sure they are included at least five times throughout the body of your blog post. Keyword density will differ depending on the amount of content on your website or blog post, but a general rule of thumb is to try not to exceed 2% density.
1. Write for humans first
Finally, you should always keep your readers in mind when writing content. Your article should be easy to read and engaging. If you’re struggling with writing the perfect headline or deciding which keywords to use, ask yourself what you would want to see in a post.
What are the first steps for those new to blogging?
Write a keyword-rich title, include share buttons near the top of your post, make sure your content is readable, use descriptive keywords, insert links near phrases from your headline, use subheaders, add images, paste links for all your sources, incorporate keywords naturally throughout your post, and write for humans first.
How do I write my headline?
You should use descriptive keywords, be creative, and write for humans first.
What should I do if I just want to write naturally without worrying about SEO?
Write for humans first and don’t overuse keywords.
Why is it important to link out to other websites?
Linking out to other websites provides a chance for more backlinks, improves the flow of your content, boosts the credibility of the site you linked to, and gives that website a SERP boost.
How can I improve readability?
You should use subheaders to make your blog post more scannable, insert links near phrases from your headline, keep sentences under 20 words, link out to credible sources that are related to your topic, include images in your blog posts, and try to use short paragraphs.
Considering All Of The Facts
Finally, remember that while there are some basic rules you can follow to help structure your blog posts for SEO success, the most important thing is to write for humans first. Always keep your readers in mind when writing content and ask yourself what you would want to read. With time and patience, you’ll be able to write content that both your readers and Google will love.