10 Steps To Getting 10x More Client Testimonials and Referrals Biddrup

10 Steps To Getting 10x More Client Testimonials and Referrals

Do you want to get 10x more client testimonials and referrals? Testimonials are a critical part of any business’s marketing strategy. They help with credibility, lead generation, and most importantly they can boost your conversion rates by as much as 20%. But how do you actually go about getting them? This blog post will give you 10 steps for getting the testimonials that will boost your business!

Step 1: Make a Content Upgrade Part of Your Sales Process

Don’t assume that all your customers are going to write a testimonial about you. The only way to ensure this happens is if they’ve already been exposed to content upgrade and its value proposition (more on what this means below).

If you send out an email with a content upgrade offer and you receive no responses, now it’s completely understandable why. But now imagine if you’d sent out an incentive with your content upgrade – like a free ebook or software tool to use – and the customer purchased it because of this. You can bet they would happily leave you a testimonial as well!

The best way to integrate a content upgrade is to make it a part of every email you send out, whether it’s a customer or a free subscriber. Just add a checkbox at the end of your CTA with a call-to-action like “add an extra tip” or “leave me a testimonial.” The reason this works so well is because instead of jumping to a new page, the CTA stays on the same page while they type out their testimonial.

Step 2: Send Out an Email Survey with a Prize

Trust is everything in business. If your clients don’t trust you, then it’s going to be very difficult for them to give a positive testimonial about your company and/or services. That’s why offering them incentives is a great way to get them to leave you testimonials about their experiences.

You want the incentive to be something of high value, but not too valuable that it seems like they’d only leave you feedback if they received the gift in return (this might make your customers suspicious). A gift card to the client’s favorite store works well.

The best way to get feedback is to send an email survey with a prize in it. You can write in your message that “every response counts,” and then once you’ve received all the testimonials, choose one at random to win the prize. This will give you more trust from your customers and will also help you weed out any fake testimonials.

Step 3: Ask for a Testimonial In-Person

These days, people prefer to give their personal information over the phone or in person as opposed to online. It’s much easier for them to speak about your company and their experience with it when you’re face-to-face.

A great time and place to ask for a testimonial is when you’re at the initial meeting with your client, either over the phone or in-person. Make sure they’ve already had a positive experience with your company up until that point, and you should receive a lot of good feedback.

Step 4: Create an Online Web Form

An online web form is a very basic way of soliciting testimonials from your clients. By providing a web form on an official page, you can easily collect all the feedback in one place and sort through it later.

You can create a web form with a software like Google Forms or SurveyMonkey fairly easily and inexpensively. You’ll also want to make sure you have the analytics active on the forms, so you can see which questions are receiving more responses.

Step 5: Add a Testimonial Widget to Your Website

You should definitely be adding testimonials to your website if they aren’t already there. This will give people who come across your site more information about your services before they even contact you.

You should create a widget on your website where the testimonials display, so people can read them at their own pace. You can include some brief text in there to give more context.

Step 6: Add Testimonials to Your Google My Business Page

Your Google My Business page is a major search engine feature that gets verified directly by Google. This means it’s going to be a very important page for your business, and a great way to get more organic website traffic.

The first step you want to take is adding a photo of the client (with their permission) and their testimonial right under the profile image. You want to really create a large, noticeable space that makes it obvious for people to leave you feedback.

Step 7: Create a Testimonial Video on YouTube

By creating a video testimonial, you’re putting the client’s face out there for everyone who watches it to see. For that reason, this is one of the best ways to get testimonials, as it builds trust and puts a real face to the reviews.

You might think that asking for reviews in this manner makes clients more likely to leave fake reviews, but actually, you can decrease your chances of getting them by creating video testimonials first. This is because people are much more inclined to leave reviews for something they’ve seen another person review, rather than just reading about it.

Step 8: Write a Blog Post or Forum Post and Add Your Testimonials

If you have plenty of time and think your customers will be interested in writing a long-form testimonial, ask them if they’d be willing to write a blog post or forum post talking about their experience with your company.

You can always add a link to the testimonial in your email signature, if they’re willing to provide you their contact information for that purpose. You should never ask someone to leave a fake review, but you could certainly approach them about writing a blog post or forum post.

Step 9: Add Your Testimonials to Product Description Pages

If you sell products that require your clients to fill out lengthy forms or give you detailed information about their order, it’s a good idea to ask clients if they would be willing to leave a review of the product or service while they’re still in the process of using it.

When talking with clients, you could even offer them a discount on their next order if they leave you a testimonial for this specific product or service. This is a great way to get reviews from clients who have less positive feedback to provide.

Step 10: Ask for Feedback in Person

When you meet with clients, there’s usually plenty of time to ask what they thought about the service and whether they would be willing to leave you a review. If you do this, you should also ask them to email the testimonial to themselves (so they can proofread it first).

How do I figure out the best way to reach my clients?

You can use your email marketing software or services to track your open rates for different campaigns you send. This will show you which type of emails receive the most responses. For instance, if you ask for testimonials in an automated email, try using more personal subject lines to see which one gets a better response rate.

How can I track my open rates?

There are plenty of services that allow you to track what your open rates are for certain types of emails. For instance, just as some email marketing software will show you which subject lines produce better results, there are also services that will show you which emails receive the highest open rates.

How can I tell whether or not clients will be willing to leave me a testimonial?

Most of the factors that influence whether your clients are willing to leave you testimonials also influence how positive their feedback is likely to be. This means if they’re happy with what you’ve provided, they’re much more likely to be willing to leave a testimonial.

When should I ask clients to leave testimonials?

The best time to ask for a testimonial is when your client is most likely to be satisfied with their purchase. For instance, if they just received their product or service, they’re in the middle of using it, or soon after using it, this would be the prime time to ask them for a review.

How can I tell if a review is fake?

There are a few things you should be looking out for to verify that reviews have been left by actual customers. Here’s a list of examples of red flags that indicate the review might not be authentic:
 
•   A review with a very high rating, but few comments.
 
• A review from someone who has only left negative feedback on other review sites.
 
• A past or current employee of the business leaving a positive review.

In Light Of These Facts

Once you’ve implemented these strategies, your testimonials will be rolling in within a few weeks. You’ll also notice that they start to get more reviews on the platforms where you already have them. This means you’re building up trust with your clients (and giving them easy ways to leave feedback about your business).

So what are you waiting for? It’s time to get more reviews on your Google My Business page!

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