10 Killer Copywriting Tips for Engaging Instagram Captions

10 Killer Copywriting Tips for Engaging Instagram Captions

There are a number of different types of social media channels that businesses can use to market themselves and their products. One channel that has really taken off in recent years is Instagram.

It’s so popular because it connects people with what they love most: food, fashion, travel, family life and more! But if you’re trying to be successful on this platform you need good copywriting skills-that’s where we come in! In this blog post we’ll give you 10 killer copywriting tips for engaging Instagram captions.

1. Use relevant hashtags

If people are looking for content about a certain topic, like travel or fashion then they’re using Instagram to search and interact with this content. So it’s important that you use relevant hashtags in your captions so that more people can find and engage with your posts.

2. Summarize the photo in the caption

The best captions on Instagram are ones that contain a few sentences or a short paragraph. This way you can summarize the photo, while also going into more detail about what’s going on and why it matters. Try to include information about where, when and how this content was taken-this will really help bring your post to life.

3. Engage with your followers

When you’re scrolling through your Instagram feed it’s always nice to see that the person who posted a photo has taken the time to comment on and like their fans’ photos too. This is such a simple way to show that you care about your online community-and by showing how much you appreciate their support your fans will be more likely to engage with you in the future.

4. Add a fun or interesting quote

You can add a lot of personality to any Instagram caption by including a few funny quotes from the photo’s subject, from yourself, or even from someone else! This little personal touch will help show your followers what kind of person you are, and when people know the kind of person you are it will be easier for them to connect with you online.

5. Curate your captions

We don’t mean that in a negative way-you can’t copy and paste one or two sentences for every Instagram post! Rather, think of it as an opportunity to show how creative and diverse you can be. If you’re trying to engage with a lot of people then you’ll need to post content that appeals to as many different people as possible. That means experimenting with your captions so that each photo has something unique to offer your audience.

6. Find a balance between hashtags, text and emojis

When all three of these are combined correctly it can really take your Instagram post to the next level. Having a great photo is one thing-but being able to include hashtags that describe what’s going on, relevant text and even an emoji or two is another way to make sure more people see your content!

7. Keep captions short and sweet

Instagram captions are supposed to be short and snappy, so you shouldn’t include any unnecessary information. The best Instagram captions don’t go on for more than a few lines because too much text can actually make your photo look boring-not to mention that keeping things concise will help people scan straight through your post!

8. Showcase your brand’s personality

Make sure you include a few sentences about who you are and what you do-your followers want to know the people behind the posts they see on their feeds, so let them get to know the real you! Be fun, personable and helpful-and always stay true to your brand identity.

9. Mention relevant brands

If you have a brand or business that is relevant to the photo, then by all means include them in your caption! People who follow you are interested in what you have to offer, so by mentioning another company they may be inspired to check out what you’re selling.

10. Add some extra content for more engagement

If you want to make sure your photos get lots of attention then posting a few ‘BTS’ shots and other extras is a great way to do that. You can add some behind-the-scenes photos, short clips, graphics and anything else that might be relevant to the photo you’re sharing.

Where can I find relevant hashtags?

You can use http://tagboard.com/ to find trending hashtags related to your content. Or, you can contact companies that are similar to yours and ask them what their most popular hashtags are.

Can I write the same thing for every photo?

No! That’s exactly what Instagram doesn’t want you to do. You need to be creative and think about how you can personalize each caption depending on what kind of photo you’re posting. Your FAQ section should include some helpful tips at least, but try not to copy and paste the same text for every photo.

What if I have more than one question?

If you have two or three questions, feel free to write those down as well. Just think about how else you might be able to show off your brand’s personality.

What do the blue lines mean in the editor?

The blue lines represent a line break. You can use them to separate the text from other elements on your photo.

So It Seems

While adding a few hashtags, writing a few sentences about your brand and being creative with emoji use is important-the most important thing to keep in mind when you’re trying to engage with Instagram users is that people want to see something they haven’t seen before. Keep experimenting with your captions and find an approach that works for you!

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