When you’re a freelancer, it’s easy to feel like you can’t afford to make a mistake. It’s important that your first impression is the best one possible because if not, then all of your work could be for nothing. In this blog post, we’ll talk about 10 common mistakes that freelancers make on sales calls and how they may be costing them business opportunities as well as money.
10. Not setting the right tone from the beginning
One of the most important things you can do when making a sales call is to set the right tone from the beginning. You want to be professional, but also personable and friendly. This will help put your potential client at ease and make them more likely to listen to what you have to say.
9. Not doing your research
Before any sales call, it’s important to do your research. This means learning as much as you can about the company you’re calling and the person you’re speaking to. If you don’t know anything about them, they’ll be able to tell and it will come across as unprofessional.
8. Being unprepared
Being prepared is one of the most important tasks you can do before setting up a sales call. As a freelancer, it’s easy to feel like you don’t need to do this because you aren’t expecting to make any money with this particular project. However, if they ask for more work, or hire you on retainer, you’ll be ill-equipped to do it if you didn’t take the time to prepare.
7. Selling yourself short
You are worth more than you think you are, which is why it’s important to never sell yourself short. If someone asks for a price quote and you offer them one that is lower than what they were expecting, then you’ve already lost that sale.
6. Not being assertive
One of the biggest mistakes freelancers make on sales calls is not being assertive enough. You need to be able to communicate what you want and what you’re offering, as well as stand up for yourself when needed. This will show potential clients that you’re confident in your skills, which can help sway their opinion in your favor.
5. Being too pushy
While assertiveness is important, you also don’t want to be too pushy. When a potential client says something that you disagree with, it’s natural instinct to want to fight for yourself and prove that you’re right. However, if all you do is argue, you’ll never get anywhere.
4. Not asking for the sale
One of the biggest mistakes freelancers make on sales calls is not asking for the sale. You need to be clear about what it is you want from the person you’re speaking to and make sure they understand what you’re offering them. If you don’t ask for the sale, then you’re essentially giving up on the opportunity.
3. Not listening to what the client has to say
One of the most important things you can do during a sales call is listen to what the client has to say. This means not talking over them, but also actively hearing what they’re saying. If you don’t do this, then you won’t be able to formulate what it is they need and what you can offer them.
2. Not asking any questions
A sales call isn’t just all about you. When you don’t ask the client any questions, then there’s no question that they’ll think that you’re not interested in their business or what they have to say. This is a great opportunity for you to learn more about them and see if you’re a good fit for their needs.
1. Not following up
The final mistake that freelancers make on sales calls is not following up. If you don’t follow up, then there’s a good chance that the potential client will lose interest in you. They might forget about what you have to say or just assume that you’re not interested in their business. It’s important to follow up with anyone that shows any interest in your services so you can not only turn a potential client into a real one, but also maybe even develop a long-term relationship with them.
What can you learn about a company and person?
You can learn how much they’re willing to spend, what industry they’re in, and the size of their company. This will give you an idea as to whether or not they have enough money for your services or if they might be able to refer you to someone else. It’s also important to find out who you’re talking to, as this will give you a better idea of how to approach the situation.
What should you do if the person you’re speaking to is uninterested in your services?
Thank them for their time and move on. It’s important that you don’t get too attached to any one potential client and that you always have a few prospects in mind. This way, if someone doesn’t want to work with you, then you can easily move on to the next person.
How do you follow up after a sales call?
The first thing you should do is wait for the person to get back to you. If they don’t reach out to you within a few days, then it’s okay to send them an email just checking in. However, if it’s been more than two weeks since your last conversation, then it might be time to reach out to them again. You don’t want to be too pushy, but you also want to make sure that they haven’t forgotten about you.
What are some things you should never do during a sales call?
Don’t argue, don’t sell yourself short, and don’t be afraid to ask for the sale. These are all things that can hurt your chances of landing the client. Instead, be confident in what you have to offer and be clear about what it is you want from them.
How can you stand out amongst other freelancers?
You have to be assertive, but not pushy. You need to know what it is that they need and offer them your services. You also need to be able to listen to what they have to say. This will show them that you’re interested in their business and that you’re not just trying to sell them something.
In The Main
We hope you enjoyed the article and found it helpful. If so, please share this post with a friend or colleague who might benefit from these sales call mistakes to avoid as a freelancer. Have any other common sales mistakes that should be added to our list? Let us know in the comments below!