It’s important to stay up-to-date on the latest marketing trends. In this blog post, we will discuss 10 digital marketing trends that you need to watch out for. These trends are shaping the future of marketing, and if you’re not prepared, you’ll be left behind!
1. Digital Readiness
One of the biggest trends we’re seeing is that businesses are becoming digital. The internet and all its benefits such as transparency, accessibility, and immediacy have led to people conducting more business online than ever before. Hotels, for example, can advertise their own deals on Twitter in real-time during a hurricane. They are no longer limited by the geographical location of their business.
Businesses are also integrating with many other companies to gain more exposure and reach potential clients in new markets.
2. Social Media is King
If you’re not on social media, you’re missing out on a lot of potential customers. These days, people share things on social media platforms like Twitter and Facebook, expecting their friends to share it. This is why social media “word of mouth” has become so important for businesses online.
3. Video Marketing
Businesses are now creating video content more than ever before. People learn in many different ways, but the most effective way to teach people about your product is through video marketing. You can promote your service or product and entertain them at the same time!
4. Visual Content
Visual content has become an incredibly important part of business online. People now expect to see visual content when they’re surfing around websites and reading up on a brand’s social media channels. If you don’t have any visual content, you’re going to lose out on a lot of potential customers.
Influencer marketing has become a huge part of digital marketing. Think about it – a celebrity is endorsing a product and telling their fans that they should buy it too. People look up to celebrities and tend to blindly follow their advice. This is why they have such a strong influence on the marketing industry as a whole.
6. Mobile Devices
People spend more time on their mobile devices than ever before, and thus it makes sense that businesses are creating websites that work well on phones and tablets. You can no longer ignore these users! Make sure your website works on all devices by optimizing it for mobile responsiveness.
7. User Experience
Another important part of digital marketing is making sure your users have the best user experience possible. People want to feel like they aren’t wasting their time on useless websites, so make sure yours fills them with good information and gives them a reason to come back again! If you don’t do this, you’ll lose site traffic and customers.
8. Content Optimization
Writing optimized content is an important part of digital marketing as it makes sure your content shows up on Google searches as well as other search engines. This way, people will actually see what you have to offer and visit your website without needing to be directed there, which is the goal of SEO.
9. Social Media Automation
Automating your social media accounts can be a great way to grow your online presence and get more exposure on these platforms without spending too much time on them. There are many tools out there that can automate this process for you, so we recommend looking into them.
10. ROI Tracking
Lastly, tracking your return on investment is an important part of digital marketing. If you’re not doing this, you’ll never know what works and what doesn’t which can make your marketing efforts quite inefficient overall. Implementing tracking codes into your website will let you see how many people are visiting it and where they’re coming from so you can measure the success of your campaigns.
What is the most important part of digital marketing?
It’s hard to pick just one, but it’s probably user experience. If they’re not visiting your website and having a good time there, you won’t retain them for very long.
How do you measure ROI?
This can be done with code on your website that tracks how many visitors you get and where they’re coming from. There are also tools out there like Google Analytics which will help with this!
What is the difference between SEO and SMO?
SEO stands for Search Engine Optimization, while SMO stands for Social Media Optimization. They’re both quite similar but function slightly differently.
What are some tools that automate social media posts?
Hootsuite and Buffer are both free tools that can help with this.
In The End
So there you have it, our top 10 digital marketing trends to watch. Will you be ready? Comment below and let us know which of these trends you’re most excited about, or share any other predictions you might have for the year ahead. And as always, happy marketing!