Digital marketing is always changing and evolving. The landscape of digital marketing has changed so much in the last few years, and it will continue to change as we move into the future. In this blog post, you’ll find a list of 10 trends that are worth keeping an eye on and beyond!
1. The Rise of Periscope
Periscope was launched in 2015 by Twitter. It has quickly become one of the most popular social media apps, and it is a great tool for gaining non-paid exposure. Using Periscope you can ‘tweet’ out streams to your audience, but also use it as a video blogging platform, or as a social media tool for interacting with your audience.
2. Native Advertising is Gaining Steam
Native advertising can be defined as advertisements that are specifically designed to match the form and function of the platform they’re on, making them more likely to be clicked on or acted upon. Content marketers often use native advertising to gain exposure through different platforms like Facebook and Twitter.
3. Video Will Dominate the Internet
A couple of years ago, video marketing was not as common as it is now. This year, marketers are expected to spend about $1 billion on native video advertisements this year alone. Videos also tend to get shared more than other types of content – meaning that your reach can be extended exponentially.
4. Higher Quality Content Will Be in Demand
On the Internet, the cream always seems to rise to the top. Successful content marketers will begin to produce higher quality content that gets shared more than average pieces of content and attracts links and attention from esteemed industry experts and media outlets.
5. Targeting Options Will Greatly Expand
Targeting options such as demographics and interest-based targeting will continue to expand and improve in 2016, making it easier than ever before for marketers to pinpoint the right audience for their content. Marketers should take advantage of this by creating custom tailored ads that match these specific targets in order to maximize the number of leads and customers.
6. Content that Focuses on Visuals is Seeing Great Results
Many marketers often focus so much on written content, but forget about visuals such as images and video. These elements can be incredibly effective when it comes to branding and gaining exposure. Marketers should not underestimate their power!
7. Influencer Marketing Will Continue to Rise
Influencers are people within your industry who have established credibility and trust with their readers. They can be considered as thought leaders; they gain exposure for endorsing brands on their website or on social media. Their audience often hangs on their every word, meaning that if they promote you or your product then it will likely be considered as a valuable piece of information.
8. Personalized Customer Interactions Will Be Standard Practice
Being more personable with your customer base is becoming increasingly important in the digital age where people are often surfing the web on their smartphones and tablets. Marketers should make some time to get to know their audiences – this will help marketers better understand their needs and wants, while personalizing the customer experience – leading to happier customers and more sales.
9. Quality of Traffic Will Become More Important than Quantity of Traffic
Although many marketers often strive for higher volume traffic, they should consider how ‘quality’ every visitor is. If you’re only bringing unqualified leads to your website then you might as well not be bringing them at all. Instead of increasing the number of views, marketers should focus on improving their metrics to include bounce rate and time spent on page – as this will ultimately bring a better ROI.
10. More Marketers Will Make Emphasis on Personalization
Personalizing your content can make a huge difference in terms of making your brand stand out from the competition. It will also be important to understand what your customer base is doing on your website, so that you can identify if they are qualified leads or not – leading to better marketing decisions being made and a higher ROI (Return On Investment).
What does ROI stand for?
Return On Investment. It is a way of measuring if your marketing efforts are bringing you any profit. Also refers to how much extra income or sales revenue your business will see after making an investment in a special area, such as digital marketing.
What is an example of personalization?
This can be seen in many different forms – from your ‘about us’ page where you readers can learn more about the company, to direct emails sent out to customers who have placed an order. It’s important to make yourself seem more personable and approachable by sharing things about yourself or your company in an informal way.
What is an example of “Quality Traffic” as stated in point 9?
In this case, quality traffic would be those who are interested in your products or services and have gone to your website because they want more information – as opposed to those who were just looking up a random keyword and happened to come across your site.
In A Nutshell
These trends and predictions show how content marketers should focus on improving their efforts. By following these guidelines, you will ensure that your marketing strategy is as effective as possible.