Copywriting could be described as a balancing act. You have to find that perfect sweet spot between being too boring and being too salesy. It’s the difference between writing for an audience, and writing for your pocketbook. In order to write effective copy, you need to know where those boundaries are, because they’re different from product to product, and they change depending on the industry you’re writing for. If you stay within those boundaries and work on pushing them a little bit every time (without going overboard), then you will be well on your way to becoming a great copywriter, and we’ll show you how.
1. Get To Know Your Audience
The first thing you need to do is get to know your audience. Is it business professionals or high school dropouts? Once you’ve figured out who you’ll be writing for, then you can begin working on coming up with a tone that’s appropriate for them.
2. Find The Right Amount Of Information To Give Your Audience
Give too little information and you won’t be very helpful. Give too much information, and you’ll probably scare off your audience because of all the useless facts you’re giving them. You need to find that perfect balance where you’re informing, but not overloading. It’s tough, but this is actually where most copywriters struggle (including myself).
3. Hook Your Audience In A Matter Of Seconds
You’ve got to hook them fast, or you risk losing your audience completely. You need to engage your audience as quickly as possible and hold their attention for the duration of your article. They’re scrolling through Facebook and Twitter looking at pictures of cats playing the piano, so they won’t stick around if you don’t grab their attention right away.
4. Break The Rules
Copywriting is all about breaking the rules. You need to show your audience that you’re different from everyone else, and what better way to do that than by not doing what everyone else does? Try new things, experiment with everything, and be as creative as possible. You’ll be surprised at how much you’re able to get away with if you just push the envelope a little bit.
5. Ask Questions
When writing articles, always ask questions and then answer them yourself in the following paragraphs. This is an easy way to engage your audience right from the beginning, and it’s also another way for readers to feel like you’re speaking directly to them.
6. Be Conversational
You need to sound like you’re talking to your audience, not at them. Try to avoid corporate speak and business jargon when writing copy, because you don’t want your customers thinking that they have absolutely no idea what you’re talking about. Nobody wants that kind of negative customer experience.
7. Don’t Be Afraid To Get Creative
You can cut through the noise by being as creative as possible. Try to have some fun with your copywriting, and don’t be afraid of failing or looking stupid. The best way to get better at anything is to learn from your mistakes, so try new things every time you write and never give up.
8. Use Personalized Language
You’ve got to speak directly to your audience and use personalized language that they’re going to understand and appreciate. Nobody wants to be talked down to, so try not to use words that might confuse them or turn them off of your brand at all costs. Keep things simple and manageable whenever possible.
9. Read Your Copy Aloud
This is one of the most effective ways to catch mistakes in your copywriting, and it’s also a great way to make sure that you’ve found the right tone for your brand. Nobody wants to sound like an idiot when they’re talking to their audience, so this technique will keep you on the right side of professionalism at all times.
10. Write For A Conversational Reading Speed
When you read a piece of copywriting out loud, it shouldn’t sound like a robot is speaking. You should be able to flow from one sentence to another easily and without stumbling or tripping up on your words. If it takes you more than a couple of seconds to read each sentence, you should probably go back and edit for a more natural conversational tone.
How can I improve my copywriting?
There are a lot of ways to get better at copywriting, but you’ve got to give yourself the opportunity to get better. Write as often as possible and try everything that you can think of. You’ll be surprised by how much more efficient you become when you experiment with new techniques on a daily basis.
How can I use these copywriting tips for myself?
The best thing about writing your own content is that you can use it anywhere. If you need help with your social media campaign, promote yourself with status updates on Facebook about copywriting tips. Need to write an advert for your business? Just cut and paste your best articles into a word document, add some pictures, and you have yourself an Instagram ad! These are just some examples of how you can use these techniques in your daily life.
Should I still use these copywriting tips if I’m trying to sell something?
Of course! Copywriting is all about effective communication and engaging the audience as much as possible. Your customers should always feel like they can engage with your brand, and never like you’re trying to hard sell them something that they don’t want.
What should I do to remain professional and avoid awkward situations?
You should always sound like you’re talking to your audience, not at them. That is the key to getting customers on your side and making yourself memorable at all times. Always give your piece of copywriting a quick read-through before you send it, and you’ll always come off sounding like a pro.
So It Seems
So what are you waiting for? Give it a try and let us know how your copywriting efforts go. Remember to use the tips from this post, but also be creative in coming up with messages that resonate with your target audience. We’d love to hear about all of your successes! In addition, if you have any questions or need some help getting started on writing content for social media or other marketing needs, feel free to reach out anytime. Comment below and tell me about your experiences so far with these lessons!