Copywriting is one of the most important aspects of any website. If your website’s copy is not effective, you will not be able to convert visitors into customers. In this blog post, we will discuss 10 conversion copywriting tips that will help increase your website’s conversions.
1. Focus on one goal per page
Most web pages are created for the purpose of achieving a variety of goals. A good copywriter will pick out one primary goal per page and work to achieve that goal more effectively than all other secondary goals. Too many goals can make your website seem unfocused, which in turn makes it harder for visitors to take action on your page.
2. Make your copy simple and easy to follow
One of the most important criteria that search engines, such as Google and Bing, use for ranking web pages is readability. The easier it is for a website’s words to be understood by search engine crawlers, the higher the chance that those words will appear on the first page of search engine results.
If your copy is difficult for visitors to understand, it will be perceived as being less valuable than something that is easy to understand. What makes copywriting simple and easy to follow? Here are a few tips:
Use short sentences
Extremely long sentences are extremely hard to read. Use short sentences so you do not lose out on readability.
Use basic words
Avoid using big, fancy words that can confuse your visitors. It is better to use common language than uncommon language.
Keep it simple
Once you have mastered the first two tips, this tip will be easier to follow!
3. Use visual aids wherever possible
Studies show that humans are more likely to retain information when it is accompanied by visual aids. Use graphs, charts, and tables in your copy so your visitors will be able to quickly find the information that interests them.
4. Make it easy for visitors to contact you
If people cannot contact you easily, how are they going to make a purchase from you? You may want to include your physical address, phone number, and email address on your website’s contact page.
5. Offer freebies that people will actually enjoy receiving
If you can help solve a problem that many people experience or offer something that will make life easier for people, chances are good that they will be eager to sign up to receive whatever it is you are offering.
Ex: If you run a blog, offer free blogging tips in your email series.
6. Ask people to take action and give reasons why they should do so
If there is nothing asking people to take action on your website, does it really matter if you have content?
Ask them to subscribe to your email list or visit your blog so you can offer more valuable content.
7. Be sincere in your writing and in your requests for visitors to take action
While it is in a copywriter’s job description to write persuasively, it is important that the words remain genuine and authentic. People tend to be drawn to other humans who seem real and down-to-earth.
8. Use an active voice for writing verbs
Using an active voice can help your readers more easily understand what you are trying to say, which is why it is important to use an active voice when writing your website’s copy. Using an active voice will also allow your words to seem less formal than if you were to use a passive voice.
9. Stay updated on the latest copywriting tips and tricks
Copywriters are always learning new things about how to write effective copy, so it is important that you stay updated on the latest trends in order to help your visitors take action on what they read.
10. Experiment with different styles of writing
Many copywriters prefer to use a conversational style of writing, while others believe it is best to stick with formal writing. If you are not sure which type of writing will be the most effective for your website’s visitors, test out both styles and see what works best!
What are the benefits of writing for readability?
Writing in a style that is easy for search engine crawlers to read can help improve your site rankings.
When should I experiment with different styles of writing?
You should try out different styles when you are not sure which will be the most effective. Experiment with formal and conversational writing styles to see which works best for your audience.
What is the difference between “you” and “your”?
You is the subject pronoun used for writing in the second person. Your is a possessive adjective usually paired with nouns to indicate something belonging to someone else.
What are some benefits of using an active voice in writing?
Using an active voice allows for more concise sentences and can make your writing sound more authoritative rather than passive. It also helps ensure that people will understand what you are trying to say.
What are some tips for adding persuasive language to my copywriting?
You should speak to the benefits of your products and services as well as their value proposition. Also, try to appeal to people’s emotions with storytelling techniques.
What is a persona?
A persona is an archetype of your target audience that you can use for reference when writing copy.
What are some benefits of a conversational style over a formal style?
A conversational style is generally more engaging and can help your website’s visitors feel as if they have been drawn in as a friend rather than as an anonymous visitor. In contrast, a formal writing style can often come off as cold and impersonal.
How can copywriting be used to improve website conversions?
Good copywriting helps explain what your company does and why you offer a unique value proposition that is better than the competition’s. It also helps people understand how they will benefit from doing business with your company.
What is active voice and how does it impact writing?
Active voice uses more concise language than passive voice. It also allows sentences to sound less formal than they would if written in passive voice
Last But Not Least
The next time you sit down to write some website copy, keep these ten conversion tips in mind. And as always, let us know if you need any help! We’re more than happy to offer our expertise and help you increase your website’s conversions. What do you think of these tips? Are there any that stand out to you as especially useful? Share your thoughts in the comments below – we love hearing from our readers.