10 Blog Ideas for your Photography blog with Title, Keyword, Concept and More

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A blog is a great idea to keep your website fresh and relevant.  It provides you with a marketing tool to reach more customers.  It helps existing customers to feel engaged with you and it gives them a reason to keep visiting your site.  It’s important to think through your blog before you start it, nothing looks more amateur than a half thought through idea.  So, keep it slick, professional and in keeping with the rest of your site.

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10 Blog Ideas for Richards Photography

 

10 Concentrate on a theme for each blog

Concept

Concentrate on a theme for each blogWhen proposing your blog, consider a theme for each one.  Keeping yourself focused on a topic will help to formulate the blog and make it more readable.  Think about who your target audience is for this blog and use Search Engine Optimization (SEO) to make sure search engines are picking up the theme and giving your target audience a chance to find your website.

Example

Keyword phrase: best wedding photographers 2018, most expensive wedding photographer, best wedding photographers near me, famous wedding photographers, wedding photography magazine

Title suggestion: Best Wedding Photography

Content Suggestion

If you want to attract potential wedding customers to your website, the best way to do this is to showcase what you have done in the past.  Customers respond well to visual images, so choose a variety of your best and most popular wedding photographs in different styles and show them on your blog.  Make relevant comments about each one and describe challenges you faced, eg weather, small children, tricky venues, anything that might show how you overcame potentially difficult situations to achieve the aims you want.  Quotes from the happy customers will help reassure potential customers that you provide a quality service.

Why

You want to attract this section of the community.  Potential brides and grooms, for example, have a plethora of choice on the internet to pick their wedding photographer.  You need to optimize your chances of being seen on a search, never mind being picked.  Keep your blog focused on one topic, the more focused you are, the better the chances of a search engine finding you.  Include your SEOs as many times as you can and use the experience to see what works, then keep doing that.

9 Keep it fresh

Concept

Keep it freshYou will need to keep adding new content to your blog to avoid repetition.  Keep your blogs fresh and up to date.  You may have explored different photography techniques or found a new style that you want to showcase.  A blog could be a perfect way to do this.

Example

Keyword phrase: photography techniques pdf, digital photography techniques, advanced photography techniques, photography techniques list, basic photography techniques, photography techniques for beginners, experimental photography techniques, photography techniques using mobile phones;

Title Suggestion: 20 best Latest photography sensations and trends

Content Suggestion

Whatever the topic is you have decided to focus on, illustrate this with the best photographs you have to demonstrate that genre or technique.  Keep the reader’s interest with photographs that draw the attention and tell a story.  Photographs that skip from one theme to another may not flow as well as a sequence.  If your theme is seasons, perhaps photograph the same scene in four seasons, or if your theme is a family, pose them in different situations and make the narrative for each photograph informative and with the intention of drawing the reader in.

Why

Keeping it fresh gives the impression that your website is successful and your company is busy.  If a customer clicks on your site and the last blog was a year ago, it looks as if you haven’t done anything in that time.  This may be far from the truth, but it’s important to give the image that you are permanently working and updating your site, this is your shop window after all.

8 Photo essays or collections

Concept

Photo essays or collectionsProduce a story in photographs.  Pick a theme for your essay and write the story in photographs.  This could be the story of a family you have photographed, a baby that has been a special gift to parents or an engaged couple giving the story of their relationship.  You can use a family to illustrate your collection, give a small biography of each family member and show how you have brought out features of their personality in the photos.

Example

Keyword phrase: importance of family photographs, family picture meaning, why take family photos, what is a photo story in photojournalism, words to describe family pictures

Title suggestion: Show your family’s story in photographs

Content suggestion

The idea of this suggestion is to keep a reader engaged through storytelling.  There should be a natural flow to the text for each photograph, so a baby’s development and landmarks for example.  Perhaps it is the first year of life, with monthly milestones.  Keep the flow and momentum going, it will help if you think of the emotions that the readers will experience as they view the ‘essay’.  If the reader can identify with those emotions that are portrayed on screen, it will pull them in to read more.

Why

Customers want to see a personal element to work.  They like to read a story and can engage and identify with the journey.  It is more digestible if they can see the progression and some standout features that really speak to them.  Essays can be on anything, seasons, food, current affairs or people.

7 Maintain quality

Concept

Maintain qualityEach photo in your blog should be regarded as a showcase of your work.  Rushing to finish a blog because you have promised yourself to get it done by a certain time will not work if you are not maintaining the quality you want to show in your work.

Example

Keyword phrase: free images download, very high-resolution images free download, free images no copyright, free images for websites, stock photos free, free images for commercial use, free stock images for commercial use, free images for blogs

Title suggestion: The highest quality photographs

Content Suggestion

It sounds obvious to suggest including high quality photographs, but in a blog it can be tempting to rush and choose content that is readily available and easy to insert.  There needs to be an element of freshness about each photo, remember that customers will be trawling websites looking at similar genres, if your pictures stand out they are more likely to be remembered.  Ensuring the highest levels of quality in each picture as well as individuality could be the difference between a customer staying on the site and flipping to the next one.

Why

Customers obviously want quality, especially in photographs.  As a photographer, you are providing a snapshot of an event or moment that can never be repeated.  When you are showcasing your work to the world and to potential customers, it is imperative to make sure you are showing the very best work you have produced.

6 Engage your competitors and your audience

Concept

Engage your competitors and your audienceYou want a dialogue with customers, a feeling of a friendly face that they can engage with and rely on.  This will engender a feeling of familiarity and security with your customer base but could also be useful for repeat business and recommendations.  Encourage feedback, engage with competitors about techniques or approaches that have worked, share and network and keep up to date.  Customers like to feel they are listened to and if you offer the opportunity for feedback on your blog you will learn from your customers and well as them learning from you.

Example

Keyword phrase: join our community

Title Suggestion: We welcome customer feedback to our blogs

Content suggestion

Imagine you are writing to someone in particular.  Envisage a customer and write for them.  Keep it personal and engage the reader with personal insights and information.  Keep a chatty style in the writing, that fosters a relationship with the reader whilst maintaining the integrity of the work you are promoting.  This is an ongoing dialogue with potential and existing customers, so style needs to be consistent.  Even if no one reads the blogs to start with, imagine the person you initially thought of, and keep writing for them.  Keep yourself motivated to write fresh insightful commentary and stick close to the theme you have chosen for that blog.

Why

Customers like to feel they have a relationship with someone they are investing time and money into.  Giving them the chance to critique your work as well as engage with your will have a two pronged effect.

 

5 Consider donations and affiliates

Concept

Consider donations and affiliatesCustomers can find your site in many ways.  If you use a ‘backdoor’ approach you may engage customers that would not have normally seen your site.  Consider a charity that you like to support or donate to, and produce a blog based around that theme.  You can incorporate the charity logo into your website and if a customer is searching for that charity they will find your website if you make it an SEO.  You can offer a link to the charity’s website so the customer can find out more and donate directly to them.  For example, let’s suppose you decided to take a photo essay based around UNICEF.

Example

Keyword phrase: We support UNICEF

Title Suggestion: See how {Brand Name}’s photography supports UNICEF

Content Suggestion

Keep your photographs focused on the subject in hand.  You can choose any charity you feel an affiliation with.  It may be a local charity that needs publicity and support, this will give you a stronger foothold in your local community and publicity with your towns folk.  You may decide to look at a children’s hospice or a youth football team, there will always be plenty to photograph in these examples and a story and a dialogue will be easy to achieve.  Milestones can create interest in the charity, such as a win in a sports team or a party at a hospice or hospital.  Customers with an interest in your chosen charity will ‘hit’ the website to read the latest news or see photos of their friends or loved ones, so the traffic on your site will improve.

Why

You will engage and attract an audience that might not otherwise have found your website.  You will give a philanthropic message to your audience.  Customers that are torn between two photographers might decide that they like the idea of a company making charitable donations and it may swing them in your favour.  Ultimately, it supports a charity as well.  You could consider giving a percentage of your earnings to the charity for one month a year as well.

 

4 Keep it focused, decide how often you will blog and plan ahead

Concept

Keep it focused, decide how often you will blog and plan aheadYou need to have a clear idea of how often you will blog and what the topics will be.  You might decide to blog once a month, once a fortnight or weekly.  Stick to this and factor it into your work schedule.  Make sure you prioritise it as an important marketing tool.  Once you have decided how often you will write your blog and plan ahead so you are not panicking on the day about what your topic will be.

Example

Keyword phrase: Latest blog; (incorporate keywords that are related to the topic of your current blog for search engine optimization and you can get that from your search console)

Title suggestion: What’s new at {Brand Name}’s photography; latest information from {Brand Name}’s photography; latest photographs of (topic); see new photography of (topic)

Content Suggestion

As an idea for a new blog formulates, write notes and keep focused on the topic.  If there is something you desperately want to write about or promote, stick to that as your interest will come across in your writing.  Remember to keep text flowing and keep the photographs relevant to the topic.  You may have enough ideas for several months ahead, in which case, keep a notebook handy with space to add new thoughts and ideas for each topic.  If you are struggling for a topic for the blog, ask friends and family for ideas and thoughts on what is important to them at that time until a fresh idea comes to mind.

Why

It is important to keep your website fresh and to keep your blogs new and relevant.  Find your topics in advance to avoid last minute rushing and stick to the time you set aside to write the blog.

 

3 Follow a journey

Concept

Follow a journeyFind an engaging story that you have photographed and use it as a photographic diary.  You might have photographed a baby during it’s first few months.  You could (with the parents’ permission) champion this baby as a ‘mascot’ on the site.  Keep blog readers interested in the latest pictures of the child as it develops and always add text to keep the reader wanting more.

Example:

Keyword phrase: Latest photos of (name)

Title Suggestion: See the latest shots of (name)

Content Suggestion

Readers love a story.  They love to feel they have a unique window on someone’s life.   You are in a unique position to enhance the text of a story with photographs that showcase your work.  Use this to your advantage.  Find a photographic story that is easy to produce but which engenders emotion and interest from your readers.  Follow the journey from conception to fruition and once it is exhausted or there is a natural point of cessation, pick a new journey and topic.  Readers may even come to your aid here and suggest one, or you could use your feedback blog to ask for suggestions.  Readers feel very privileged when they see one of their ideas used on a high profile forum.

Why

You are engaging your customers in a story, in a dialogue.  You are giving them a reason to visit your website on a regular basis.  And, you are reaching an audience.  It’s a form of networking.  They may share the pictures with their friends and the friends may know someone who needs a photographer.  All this exposure helps.  If the SEO keywords are targeted correctly, if the friend knows the child’s name, they can search for that and they will be led to your website.  You could even include video footage.  Whatever you need to do you have reached more potential customers.

 

 2 Top Tens

Concept

 Top TensIf you need a forum to showcase a subject you have worked on consistently, pick a list topic.  You can write about a ‘top ten’ of almost anything, using stock photos or take brand new ones if you are practicing with a new technique or piece of equipment.

Example

Keyword phrase: Top Ten (insert subject you have chosen)

Title Suggestion: My Top Ten List of (insert subject you have chosen)

Content Suggestion

Your possibilities here are endless.  You can pick top ten babies’ smiles, top ten brides gowns, top ten local trees, top ten bearded men, almost anything!  Make sure you have relevant text which promotes each picture as a standalone story, but keeps a flow, and thinks carefully about how you are categorizing your lists.  If you don’t want to risk offending people who might be in the photographs, there’s no need to number the pictures.  This might denote a preference for the top picture.  Alternatively, invite your readers to choose a list of their own from a selection that you have provided.  This engages your audience and takes the onus of choice away from you.

Why

A list is a good way to showcase a topic that you want to promote.  If you are particularly keen to photograph proms for instance, you can introduce that into your blog.  Top Tens are popular with readers and easy to read and digest, and encourages them to view more of your photographs as they progress through the list.

1 Interviews

Concept

InterviewsReaders love to find out about people.  We are all fascinated by the lives of others, particularly those who have achieved notoriety or contributed to society in some way.  If you cannot find someone prominent to photograph and interview, choose someone who you have already photographed and glean their views on the pictures and provoke memories of the occasion.

Example

Keyword suggestion: Interview with (insert name if well known) or Emily’s wedding story (if a bride talking about her wedding for example)

Title suggestion: A pictorial interview with (insert name)

Content Suggestion

Pick your subject.  You need a subject that you have photographed or plan to photograph.  You can link this in with previous blogs.  For instance, if you have decided to blog about a local charity, you could interview one of the volunteers or charity workers, or even a family member of someone who is supported by that charity.  You could choose a bride or mother if you have recently photographed a wedding or baby and illustrate each answer with a relevant photograph that showcases that topic.

Why

Interview is a popular medium for readers.  It engages and informs and if you keep the relevance of the subject mirrored by the photograph, it is more likely to remain in the memory of the reader.

Conclusion

You really have all the tools you need to produce a successful photography blog with your natural ability.  The photographs will speak for themselves as quality pieces of work.  The blog will just serve as a way to widen your audience and encourage repeat business and customer loyalty.

Make your blog a priority, keep it fresh and focused on the topic.  Use plenty of beautiful images that relate to the topic and you should be on to a winner.

The amount of topics is endless once you repeat the formulae in suggestions 1-10.  You could even have themed monthly blogs relating to the time of year.  Keep at it, be focused and be persistent.  It may take a while, but you will reap the benefits.

Author: Biddrup

Biddrup.com helps people get traffic with content.