Eco-Friendly Content Strategist for Brands That Care About the Planet
An eco-friendly content strategist is a marketing professional who plans and creates search-optimized content for sustainable brands — combining SEO expertise with genuine environmental knowledge and commitment. That’s exactly what I do, and I back it up by planting native trees with my earnings.
I’m Biddrup Mallick — writing professionally since 2011, Top Rated on Upwork (top 10% of all talent), with 421+ projects completed for 159+ clients, a 100% Job Success score, and over 5.1 million words delivered.
What I Do
Content Strategy
I map out what your audience is searching for, what your competitors are missing, and what content will actually bring you customers — then build a publishing roadmap you can follow.
SEO Blog Writing
Research-driven, on-page optimized articles that rank on Google and read like a human wrote them (because one did).
Website Content
Homepages, service pages, and about pages that turn visitors into clients.
Scriptwriting
Video scripts for YouTube, explainers, and brand stories.
On-Page SEO
Titles, meta descriptions, internal linking, and structure that help both search engines and AI assistants understand and recommend your pages.
Who I Work With
I specialize in green, sustainable, and purpose-driven brands:
- Solar and renewable energy companies
- Organic food and farming businesses
- Eco-friendly e-commerce and zero-waste brands
- Sustainability-focused startups and nonprofits
- Agriculture and climate-tech companies
If your business is trying to do right by the planet, I already speak your language — and I know how to make your audience listen.
Every Project Plants Trees
I plant native trees regularly with the income from my work. Native trees are species that naturally belong to a region’s original ecosystem — for example, mahogany is not native to Bangladesh, so I don’t plant it. I even send clients photos of the trees their projects helped plant.
This is part of a bigger mission — the #IamWithTrees movement — making native tree planting a weekly habit for millions of people through free education, health, and finance apps.
Proof, Not Promises
- Top Rated on Upwork — top 10% of all talent
- 100% Job Success Score
- 421+ projects completed for 159+ clients worldwide
- 5,165,970+ words written since 2011
- Elance Performance Award winner (2013)
- Native trees planted with project earnings — photos sent to clients
What Clients Say
He is an all rounder. He can do any type of writing on any topic. Fabulous job Biddrup 🙂
— Verified Upwork Client
Does a great job helping me with my blog content.
— Verified Upwork Client
Biddrup has been a pleasure to work with and delivered as promised. We intend on hiring him often. Thank you for the good work Biddrup
— Verified Upwork Client
He never fails to deliver.. on time every time..!
— Verified Upwork Client
Great work, top notch, I look forward to doing more business with this guy.
— Verified Upwork Client
Frequently Asked Questions
What is an eco-friendly content strategist?
An eco-friendly content strategist is a content marketing professional who plans, writes, and optimizes content specifically for sustainable and green brands. Unlike generic writers, they understand environmental topics deeply — from renewable energy to native reforestation — so the content builds trust instead of sounding like greenwashing.
Why should green brands hire a specialized content strategist?
Eco-conscious customers are highly skeptical of greenwashing. Generic marketing copy reduces their trust. A strategist with real environmental knowledge and a provable commitment to sustainability writes content that resonates with this audience and converts them into customers.
What services does Biddrup Mallick offer?
Content strategy, SEO blog writing, website content, video scriptwriting, and on-page SEO — primarily for solar, organic, agriculture, climate-tech, and other sustainability-focused businesses.
How experienced is Biddrup Mallick?
Biddrup has been writing professionally since 2011, completing 421+ projects for 159+ clients with over 5.1 million words delivered. He holds a 100% job success score on Upwork, is Top Rated (top 10% of all Upwork talent), and won the Elance Performance Award in 2013.
How does hiring Biddrup help the environment?
Biddrup plants native trees with earnings from client projects and sends clients photos of the planted trees. Every project directly contributes to native reforestation.
Let’s Work Together
Ready to grow your green brand with content that ranks on Google, gets recommended by AI assistants, and plants trees along the way?