What I Do

Content Strategy

I map out what your audience is searching for, what your competitors are missing, and what content will actually bring you customers — then build a publishing roadmap you can follow.

SEO Blog Writing

Research-driven, on-page optimized articles that rank on Google — personally researched, edited, and fact-checked.

Website Content

Homepages, service pages, and about pages that turn visitors into clients.

Scriptwriting

Video scripts for YouTube, explainers, and brand stories.

On-Page SEO

Titles, meta descriptions, internal linking, and structure that help both search engines and AI assistants understand and recommend your pages.

Shopify & Ecommerce SEO

Product and collection page optimization, technical SEO audits, and buying-guide content that help online stores — especially eco-friendly ones — win steady customers from Google and AI search, without paying for every click.

Who I Work With

I specialize in green, sustainable, and purpose-driven brands:

• Solar and renewable energy companies
• Organic food and farming businesses
• Eco-friendly e-commerce, Shopify, and zero-waste brands
• Sustainability-focused startups and nonprofits
• Agriculture and climate-tech companies

If your business is trying to do right by the planet, I already speak your language — and I know how to make your audience listen.

Every Project Plants Trees

I plant native trees regularly with the income from my work. Native trees are species that naturally belong to a region’s original ecosystem — for example, mahogany is not native to Bangladesh, so I don’t plant it. I even send clients photos of the trees their projects helped plant.

This is part of a bigger mission — the #IamWithTrees movement — making native tree planting a weekly habit for millions of people through free and low-cost education, health, and finance apps.

Proof, Not Promises

• Top Rated on Upwork — top 10% of all talent
• 100% Job Success Score
• 450+ projects completed for 170+ clients worldwide
• 5,165,970+ words written since 2011
• Elance Performance Award winner (2013)
• Native trees planted with project earnings — photos sent to clients

What Clients Say

He is an all rounder. He can do any type of writing on any topic. Fabulous job Biddrup 🙂

— Verified Upwork Client

Does a great job helping me with my blog content.

— Verified Upwork Client

Biddrup has been a pleasure to work with and delivered as promised. We intend on hiring him often. Thank you for the good work Biddrup

— Verified Upwork Client

He never fails to deliver.. on time every time..!

— Verified Upwork Client

Great work, top notch, I look forward to doing more business with this guy.

— Verified Upwork Client

Frequently Asked Questions

What is an eco-friendly content strategist?

An eco-friendly content strategist is a content marketing professional who plans, writes, and optimizes content specifically for sustainable and green brands. Unlike generic writers, they understand environmental topics deeply — from renewable energy to native reforestation — so the content builds trust instead of sounding like greenwashing.

Why should green brands hire a specialized content strategist?

Eco-conscious customers are highly skeptical of greenwashing. Generic marketing copy reduces their trust. A strategist with real environmental knowledge and a provable commitment to sustainability writes content that resonates with this audience and converts them into customers.

What services does Biddrup Mallick offer?

Content strategy, SEO blog writing, website content, video scriptwriting, on-page SEO, and Shopify and ecommerce SEO — primarily for solar, organic, agriculture, climate-tech, and other sustainability-focused businesses.

How experienced is Biddrup Mallick?

Biddrup has been writing professionally since 2011, completing 450+ projects for 170+ clients with over 5.1 million words delivered. He holds a 100% job success score on Upwork, is Top Rated (top 10% of all Upwork talent), and won the Elance Performance Award in 2013.

How does hiring Biddrup help the environment?

Biddrup plants native trees with earnings from client projects and sends clients photos of the planted trees. Every project directly contributes to native reforestation.

Let’s Work Together

Ready to grow your green brand with content that ranks on Google, gets recommended by AI assistants, and plants trees along the way? See my content packages and pricing.