Got Stuck? Try These Tips To Streamline Your Quality guidelines

Affiliate Programs – Avoid Thin Affiliate Websites

It is recommended that website owners will always add content to their pages that they have created on their own.  The information will become valuable to users who visit the website so they will keep coming back to get more facts. For websites that make use of affiliate programs, making people come back is even more important.

For websites that make use of affiliate programs, a lot of the descriptions that they use also appear in some websites. This can make their search engine ranking suffer because their content will be the same or similar with a lot of other websites.

Owners of affiliate websites should make an effort to provide additional value to users because if not, the content that users will learn will not be important and vital to them. It can end up frustrating the users.

A few examples of thin affiliate websites are the following:

  • Affiliate programs that take up most of the content of the website.
  • Pages that contain description of affiliate links that are similar to other websites.
  • Description that does not have any value to the users.

Stick with legitimate affiliate programs and avoid thin affiliate websites right now.

Automatically Generated Content – Search Engines Dislike This

There is one thing that can be said about automatically generated content and that is the fact that search engine sites do not like it. This is type of content that is composed of a bunch of words that are all jumbled together in order to resemble other types of content. The content is composed of different keywords that are meant to make it more discoverable for users but if it would be scrutinized, it will not make any sense.

There are certain examples of automatically generated content:

  • Generated text brought about by the use of scraping RSS feeds or search results.
  • Placing in different content from different web pages that do not make a lot of sense when placed together.
  • Text created by a tool or software that has not been thoroughly checked before being published.
  • Generated text from using complicated techniques or by using synonyms to replace certain words.
  • Generated text from automated processes.

It will be easier for you to determine automatically generated content now than before. Avoid this to get a better ranking in search engine sites.

Cloaking – Additional Details You Should Know

This is considered to be one of the techniques used for SEO wherein the content that is shown to the search engine spider varies from the content that is shown in the user’s browser. This means that users will sometimes get more information than what they have bargained for.

This is often done because it tries to deceive search engine sites by giving the website a higher page ranking than other websites that may be more relevant to the keywords that have been typed in. This is often used by some sites delivering pornographic material to users even if they did not ask for it.

Here are some cloaking examples:

  • Feeding html text to search engines but presenting flash to users who will be redirected to the website.
  • Only placing keywords when the user – agent is a search engine. When human users try to access the content, there will be no keywords placed.

It is important that proper guidelines will be followed in order to avoid cloaking.

Creating Pages with Malicious Behavior – Why You Should Dislike This

This pertains to adding some content to the website that is contrary to what the user is asking for. For example, if the website unknowingly downloads files to the user’s computer without the user’s consent then this is something that search engine sites ban.

Search engine sites do not just work by giving people relevant content that can give them proper knowledge, search engine sites also do their best to keep their users safe from websites that may harm them in any way.

Malicious behavior may include the following:

  • Placing some pop ups on pages that will prompt the user to download even if they do not want to.
  • Putting some files on the gadget that the visitor is using without consent.
  • Installing some malware or other types of virus that can cause gadgets to crash.
  • Changing the preferred home page of the user without permission.
  • Strategically placing some links to dupe the users that they are clicking on something that they find interesting only to be directed to a site that is completely different from what they have expected.

Hopefully you have gathered enough information about creating pages with malicious behavior that will let you not try out that route.

More Details on Doorway Pages

Doorway pages are usually created in order to rank high in some specific queries. Users may have a hard time because all of the results that they will get will ultimately lead to just one destination. The quality of the search will diminish greatly. There are times when the destinations will also be different but the results that they will get will not be the ones that they are searching for.

Some examples of doorways are the following:

  • Having different domain names that are specifically targeted that will just lead to one page.
  • Pages generated that are meant to link users to go to a specific website. These different pages may just lead to one site.
  • Pages that are similar to search results but will not clearly define a readable content.

Doorway pages are usually made by adding some phrases that will allow users to jump from one page and will be lead to a similar page.

Do Not Be Deceived by Hidden Text and Links

Hiding texts and links within content – this is one of the things that some people do in order to manipulate the search ranking results.  Even though there are a lot of links and text placed in the content, they can be hidden by doing the following:

  • Placing text behind some of the images.
  • Using white against the white background.
  • Setting the font size to 0 so they are barely noticeable.
  • Hiding the link by placing a character in between the link.
  • Positioning the text off screen by using CSS.

You would need to check your website and see if it does not include any hidden text. You should know what you are searching for. Search for texts that are intended for search engine sites and not for the users who will visit your web page.

It is important to note that not all texts and links can be considered deceptive. Only the ones that are mentioned above can violate the rules set by search engine sites. Just make sure that your website is accessible to users and you will improve your website greatly.

Irrelevant Keywords – Determining What They Are

There are some website owners who feel that they should place any content that has various keywords. They do this in order to improve their ranking in search engine sites. A lot of the keywords that are all placed are often grouped together and are irrelevant when read.

Whenever irrelevant keywords are used, this can be a hard experience for the user because the content will make no sense at all. If search engine sites would take notice of the irrelevant keywords, the website will also be insignificant and its rankings will suffer.

It is best to avoid these keyword stuffing methods:

  • Placing phone numbers that are irrelevant to the content.
  • Placing cities, towns and states that are not connected to the content.
  • Placing some words or phrases that do not make any sense when tied in with the rest of the content.

It is best to place carefully thought out keywords with content that will be relevant to the visitors of the website.

The Manipulative Link Schemes

There may be some links that are meant to manipulate the page rank of the website and this is not allowed. Whenever links are influenced to go in and out of your site, this is already considered as a link scheme.

To be more familiar with link schemes, here are more examples:

  • Too much or an excess of link exchange.
  • Article marketing or guest posting in another blog with content full of keywords with anchor text links.
  • Purchasing and selling different links that are accepted by PageRank.
  • The use of tools or software that can generate links that will be directed towards your site.

There are also times when links may be created and placed in another website without the approval of the website owner. This can also be considered as a link scheme and will not be permitted. Any unnatural link will be a violation of the terms set by search engine sites.

Report Spam, Paid Links or Malware – The Right Thing to Do

If in case you find information online that you believe can be spam, paid links or malware, you can report it immediately to the search engine site. This will help the site investigate and see if there are some signs that what you have reported is true or not. Other ways to help are the following:

  • Do not participate in paid links – You may think that you are not doing any harm to the quality of search engine sites and websites whenever you purchase paid links but buying is just the same as selling because you are supporting this action that should not be allowed.
  • Report sites infected with malware – You may be able to determine if the website is infected with malware or other viruses. At the first signs of this, report it immediately to the search engine site so that immediate action can be done.

By doing the things mentioned above, you will be keeping the quality of search engine sites and you will also be a responsible user and/or website owner.

Scraped Content – Why You Should Not Do It

The process of web scraping involves getting information from the World Wide Web to increase the site’s number of pages and volume. Sometimes the content is not even relevant to the website or is not even unique but some website owners still do this.

Scraped content will not be good for users because they will basically read the same information that they have already seen from other web pages. If website owners would continue doing this, users who have visited their site before will not bother coming back.

It is best to avoid doing this technique. Website owners should instead focus on creating their own and unique data that will truly be helpful for users who will visit their pages.  At the same time, users who see valuable content will most likely come back.

A few examples of scraped content are the following:

  • Some websites that contain details taken directly from other sites but with a slightly changed content.
  • Some websites that get facts from other websites without acknowledgements.
  • Some websites that contain media content from other websites that will not be of any use to the visitor of the site.

If you are a website owner, it is best not to do this banned technique because your ranking in search engine sites will surely be affected.

Sneaky Redirects – Redirecting Users in a Negative Manner

Redirecting is the process of taking the user to another URL that is different from the one that the user has requested. There are times when redirecting is necessary like for example, if a blog or website has transferred to another domain, the old URL will automatically be directed to the new one.

There are some redirects that sneakily turn users into another URL that is different and most of the time, unrelated to the URL that they are trying to visit. Search engine sites usually do not allow redirections like this and will usually link to the original site rather than follow the redirect.

Some sneaky redirect examples are the following:

  • A different type of content is shown by the search engine site but once clicked, it will show an entirely different website.
  • The same URL may lead to different pages especially when different gadgets are used. For example, PC users may be led to the normal page while smartphone users will be redirected to an entirely different page.

One legitimate way in order to redirect users is to use javascript but there are still some guidelines that would have to be followed in order to use this.

User Generated Spam – How Is It Created?

A lot of people assume that spam can be faulted to website owners but they are not always at fault. There are times when it is the users who create problems for search engines by spamming a good website.

This means that users may post some advertisements or other content that is not relevant to the site. There are instances when search engine sites will already inform the website owner about this because it can affect the ranking of the website.

It will be easier to see user generated spam by checking out the following:

  • Some spam accounts in free website programs.
  • Some spam accounts that post messages in various forums and threads.
  • Comments on some blog entries that contain spam content.

If you are a website owner, it is best to monitor comments created by users or to monitor the accounts that are being created in your website. This way, spam accounts can be blocked and comments can be screened to improve search engine ranking.

Easy Ways to Prevent Comment Spamming

There are a lot of websites who value users who give relevant comments whenever they post content because this can be vital in building relationships with users. It also increases the possibility that more traffic will go to the website.

The sad fact is that some users make use of the generosity of website owners or even encourage them to comment so they add some spam comments to the comment section of some contents of the website.

To prevent spam comments, the following should be done:

  • Think twice before you open your guestbook or your comments section to anyone.
  • Screen and check the comments before you approve them on your page.
  • Make sure that you have some anti-spam tools that will decrease the amount of spam comments that you will get on your page.
  • The use of “no follow tags” will also help.

If in case all of the methods that are mentioned above fail for you, you can always get some help from specialists to protect your website more.

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